Marketing's Role: Cadbury's Strategies and Departmental Interplay

This report provides a comprehensive analysis of Cadbury's marketing strategies, emphasizing the crucial role of marketing in organizational success. It highlights various marketing functions such as promotion, distribution, and customer service, and their interrelation to achieve business objectives. The report evaluates the interplay between the marketing department and other key departments like finance, human resources, research and development, operations, and sales, demonstrating how these collaborations enhance overall performance. It outlines the responsibilities of marketing in a broader organizational context, including financing, marketing information systems, distribution channel management, product management, pricing, customer support, and promotion. The report concludes by emphasizing the importance of these functions for increasing sales, profitability, and brand awareness, with a focus on how Cadbury can optimize its strategies, particularly concerning environmental considerations and promotional effectiveness.

Marketing Essentials
Marketing is itself a very broad term that apart from buying
and selling includes various type of activities such as
promotional technique, packaging, providing pre as well as
post deliver services and so on. Key roles and
responsibilities of marketing function are:
Financing: It is not always possible especially for large
company to make the all the transaction in cash because it
confines the operations of business.
Marketing Information System: In order to identify the
preferences of customer market require the information to
make the sound decision.
Distribution channel management: The role of distribution
channel is to transport and store the goods. This distribution
takes place from the manufacturer of finished good to the
final consumer.
Product(service) management: This marketing function
include developing as well as improving the product or
services to exploit the upcoming opportunity of market.
Pricing of product: It is one of the most essential roles and
responsibility of marketing manager to fix the desirable price
of product to analysing the cost of company, government
policy, purchasing power of customer as well as competitors
pricing strategy.
Customer Support Service: It is the prime responsibility of
marketing to provide desirable help to the ultimate customer
even after they purchases the good to remove the chances of
Interrelation between marketing and finance department: Finance
department is concerned with managing the financial resources of
company to control the business process. Whereas, marketing
department is into various activity such as promoting the good to make
the customer familiar with the product.
Interrelation between marketing and human resource: Human
resource department is responsible to manage all the internal process
of organisation whether it is related to selection, provide benefit
related to monetary as well as non monetary benefit. Moreover, as
marketing department directly deals with the customer so it is very
necessary for them to work closely with HR department to enhance the
various skill and knowledge of personnel such interpersonal or
communication skill.
Interrelation between marketing and research and development:
The research and development department of Cadbury is responsible
to investigate the innovative product as well as enhance the existing
product by performing experimental and observational research. Thus,
based on the analysis research and development department pass the
information to the marketing department by identifying the gap that
arises in market because new product.
Interrelation between marketing and production department: The
role of operation department is to produce highest efficiency level by
converting raw mater into finished or desirable outcome. On contrary,
marketing department is responsible to determine the emerging need
as well as want of customer.
There are various type of marketing functions such as
promotion, distribution channel, customer service as so on
which are very closely related to each other that helps in
simplifying any hindrance that arises in the organization.
Such as product is an offering of organization thus respected
company must set its suitable price if the company succeed
to do so then it will gain preference of customer for product.
On contrary, if company fails the match the price with the
product then it will looses its existing as well as loyal
customer. Similarly, Cadbury must provide significant
promotional strategy to build the brand awareness of product
like the advertisement must be appeal to customer. Whereas,
the packaging of company is not environment friendly due
to which company can face the negative implications for not
safeguarding the interest of environment.
From this poster report it has been concluded that marketing
plays a great role in any organisation. It is a tool that help in
promotion of product effectively and efficiently in context of
the business. Moreover promotion of a tool also create
awareness in the minds of customers. Manager has specific
role and responsibility in context of marketing department.
Marketing is the way by which company can increase its
sells and profitability. For effective working of an
organisation all the department should coordinate with each
other in order to attain the success.
Conclusion
Marketing & Its Roles Responsibility of marketing in wider
organisation context
Critical Evaluation of Element
Of Marketing Function