Marketing Essentials: Key Roles and Responsibilities at Cadbury

This report provides an overview of the marketing function within Cadbury, a leading confectionery brand in the UK. It details the key roles and responsibilities of the marketing department, emphasizing its importance in understanding customer needs, driving profitability, and enhancing customer relationships. The report highlights the crucial roles of identifying customer requirements, satisfying their needs and wants, and generating profit through innovative marketing strategies. Furthermore, it examines the interrelationship between the marketing department and other departments within Cadbury, such as Human Resources, Finance, and Customer Service, emphasizing the importance of coordination to achieve organizational goals. The report concludes that marketing is essential for any organization to achieve its objectives and meet predetermined targets.

MARKETING
ESSENTIAL

Table of Contents
INTRODUCTION
TASK 1
P1. Key roles and responsibilities of marketing function.
P2. Interrelationship of marketing function with other departments in Cadbury's context.
CONCLUSION
REFERNCES:
Books and Journals:

INTRODUCTION
 Marketing can be understood as a crucial tool which includes
understanding of the market, tastes and preferences of customers,
customer driven strategies, improving profitable relations and cater the
quality among the consumers.
 . In the current scenario, the importance of marketing has been increasing
day by day. Most of the organisations are concerned about customer
relationships with their brand and they put every possible effort to satisfy
them with innovative approach and use appropriate marketing strategies in
their respective business (Azeez and Et.al., 2021).
 Cadbury has been taken in this report which is known as the second largest
confectionery brand in UK.

P1. KEY ROLES AND RESPONSIBILITIES OF
MARKETING FUNCTION.
 Marketing is a very important tool of the company which supports to
increase the profitability and productivity of an organisation by offering
goods and services to the consumers.
 It is a process which includes critical thinking of understanding the needs
and wants of consumer and how business makes every possible solution to
satisfy those wants. In case of Cadbury, it is considered as a very important
function which aids to enhance the productivity level of an organisation
through advertising and other marketing campaigns.
 It also helps to provide necessary information to their consumers
(Bokenchina, 2020). It also supports to enhance the customer relationship
with a brand by delivering high-quality offerings in order to fulfil the
demands of customers.

ROLES AND RESPONSIBILITIES OF MARKETING
FUNCTION:
 Identify the requirements of customers: Marketing function plays a role to
identify the changing tastes and preferences of customer in which they mainly
focus on identifying the needs, taste, wants, attitudes and habits of consumers
and carefully examine the information that what a consumer is actually
demanding in the marketplace.
 Satisfy customer needs and wants: It is a crucial role that a marketing
function plays to satisfy the wants and needs of target consumers. Marketing
function must be able to understand the products that can fulfil the demands
of consumer and can offer them worth for their investment.
 Making profit: Marketing function is accountable to find new and innovative
solutions in order to promote and sell products and services to the consumers
which may consist offering the customers with value added packages which
not only increase the overall sales and profit but also cater the customers
value for their investment.

P2. INTERRELATIONSHIP OF MARKETING FUNCTION
WITH OTHER DEPARTMENTS IN CADBURY'S
CONTEXT.
 Marketing have different roles and responsibilities in wider organisational
context. In case of Cadbury, it is very significant to make a proper
coordination with other departments to achieve organisational goals and
objectives in a definite time (Dao Jr, 2020).
 In case of Cadbury, the interrelationship of marketing department with
other departments is discussed below:
 Marketing and Human Resource
 Marketing and Finance
 Marketing and customer service

CONCLUSION
 It is summarized that marketing is very important for every organisation to
achieve their objectives.
 Marketing function has different roles and responsibilities to achieve
predetermine targets.
 Marketing mix includes 7 P’s which is essential to evaluate what the
company wants to create in the market.

REFERNCES:
 Books and Journals:
 Azeez, F. A. and Et.al., 2021. Marketing, distribution and consumption of fish in
Ido Local Government Area, Oyo State, Nigeria. Agro-Science, 20(2), pp.68-73.
 Bokenchina, L. K., 2020. SOCIAL NETWORKS IN PERSONNEL
MARKETING. Научный журнал «Доклады НАН РК», (1), pp.154-159.
 Copley, P., 2018. The experiential learning process on the small enterprise
marketing/logistics and supply chain management interface–a conceptual
model for the practical classroom.
 Dao Jr, D. B., 2020. The Power of Emotional Marketing: Case: Visit Lapland Tours.
 Garg, A. and Kumar, J., 2021. Social media marketing influence on Boutique
Hotel customers’ purchase intention in Malaysia. Tourism & Management
Studies, 17(3), pp.51-62.