Marketing Report: Cadbury's New Chocolate Bar Launch in the UK Market

This report examines the marketing strategies employed by Cadbury, a British multinational confectionery company, for the launch of a new chocolate bar within the UK market. The report begins with an introduction to marketing and its importance in achieving organizational goals, particularly within the context of Cadbury. Task 1 delves into the key roles and responsibilities of marketing functions, including understanding customer needs, analyzing market positions, and increasing brand value. It also explores how these roles relate to the wider organizational context, such as the R&D, HR, and finance departments. Task 2 focuses on comparing Cadbury's marketing mix (7Ps) with that of its competitor, Nestle, highlighting differences in product offerings, pricing, place, promotion, people, physical evidence, and process. Task 3, which is covered in a PPT, likely expands on the marketing plan. The report concludes by summarizing the marketing functions and 7Ps of marketing mix to differentiate goods from another firm.

Marketing Chocolate

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing functions......................................................1
P2 How roles and responsibilities of marketing relate to wider organisational context........2
TASK 2............................................................................................................................................3
P3 Compare the ways in which several organisation apply marketing mix to achieve business
goals........................................................................................................................................3
TASK 3 ......................................................................................................................................4
Covered in PPT.......................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCE...................................................................................................................................6

INTRODUCTION
Marketing is the set of different activities which is implemented by an organisation for
promoting its buying and selling services effectively. The term of marketing comes under so
many activities like advertising, selling, purchasing, products etc. with the help of different
marketing activities business can achieve its targeted goals and objectives without facing any
issues at marketplace (Baker and Magnini, 2016). This assignment is based on Cadbury, it is
British multinational confectionery organisation which is wholly owned by Mondelez globally
since 2010. Along with firm is going to be launch a new chocolate bar within UK. Therefore,
there are different types of marketing strategies will get covered.
TASK 1
P1 Key roles and responsibilities of marketing functions.
Marketing is an essential aspect of business which performs various types of activities
within the workplace. By having effective integration of different types marketing units firms
can achieve its organisational goals and objectives in an appropriate manner. In order to launch
new Chocolate Bar within UK Cadbury requires to have so many marketing functions which
influence customers positively and increase firms value accordingly, those are discussed below:
 While launching Chocolate Bar marketing functions plays important role as they always
listen first to their customers, as it is necessary to get closer to the clients in order to
increase firm's value and image in front of its potential customers.
 On the other side, marketing functions are responsible to know the accurate position of
firm within the UK as Cadbury wants to launch their new services named as chocolate
bar. By analysing this situation of market they can get competitive advantages (Akbar
and et.al., 2017).
 While targeting customers, Cadbury has to seek on those points which will increase brand
value and their new business value in the consumer's mind in order to achieve successful
goals.
According to the above specified roles and responsibilities of marketing, this can be said
that there are different types of another roles and responsibilities which is played by marketing in
context with Cadbury to achieve targeted goals and objectives, those are explained below:
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Herein marketing environment mainly includes internal factors such as employees,
clients, customers, shareholders etc. whereas, external factor based on political, economical,
environmental, social, legal and technological. All these influence marketing operations of
business. In reference with Cadbury, there are various functions which is played by marketing,
mentioned below:
Product and service management:
This is very important function at marketplace which is used by so many firms in order to
gain huge sales and profits effectively. In reference with Cadbury, this function is used by
manager in order to evaluate various factors at marketplace so that while they launch their new
business in IK they can easily target those customers and area in which they can get better
place(Eng, 2017).
Marketing Information Management:
With the help of functions marketing manager of Cadbury is able to gain accurate
information towards several aspects of environment in order to make better policies and tactics to
launch new business in UK. Apart from this they are able to get accurate information of
marketing situations so that they make plan properly and manage their work respectively.
Selling and Pricing:
According to this marketing function Cadbury is able to manage their work by focusing
on their selling department like when they launch its new business they can target customers and
able to make better functions and strategies to achieve goals. With the help of this marketing
function they can make better vision and able to gain huge sales with profits.
P2 How roles and responsibilities of marketing relate to wider organisational context.
Marketing refers to the different types of processes in order to run business activities in a
smooth manner by attracting large number of customers effectively (Chinn, 2017). In context
with Cadbury there are different types of functional units which are interrelated with each other,
which are going to be elaborated under:
Marketing and R&D department: R&D is most essential functions which is used by
firms in order to collect and gathered accurate information about various aspects by which firms
can develop better ways to launch their business accordingly. In reference with Cadbury,
marketing department is totality interlinked with R&D department which help marketing team to
develop unique ways to achieve profitable growth and success.
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Marketing and Human resource department: Human resource department is on of the
better way to increase firms value and image in front of its customers. In relation with Cadbury
this is very essential and efficient function which gives accurate information to marketing
department then both department select or recruit high skilled employees in order to achieve
business goals (Brychkov and Domegan, 2017). Therefore, it is necessary in the firm and it
shows interrelation between both departments.
Marketing and Finance department:
According to the financial department firms are able to achieve their clear budget
statement and achieve their target market efficiently. In relation with Cadbury, there are several
employees which take care of financial activities in order to produce appropriate goods
accordingly. During the launching new business in UK it will be more helpful to take appropriate
decisions.
From the above mentioned marketing department it has been analysed that, in order to
launch new business that is Chocolate Bar in UK they are required to have all these assorted
functional unit but HR department is most necessary aspect by which they can hire and recruit
skilled and knowledgable applicants in order to get success perfectly (Griffitts, 2016).
TASK 2
P3 Compare the ways in which several organisation apply marketing mix to achieve business
goals.
In order to measure and differentiate different types of goods and services, one of the
main competitor of this firm is Nestle. Therefore, there are few differences between Nestle and
Cadbury by applying 7P'S of marketing mix, those are following as under:
7P'S CADBURY NESTLE
Product It can be anything which is offered
by this firm like chocolate, dairy
goods etc (Pike, 2016). to a market
in order to get attention,
acquisition that satisfy customer's
needs and wants.
In order to sale numerous
product, this firm used milk
formula by considering
humans health.
Price It is the amount of money for a Price of this firm is relative to
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particular goods and services.
Herein Cadbury prices are flexible
in nature.
low competitors so that they
can maintain its balance of
cost at marketplace.
Place It shows the point of sales and
catch customers and make
everything easy for them
(Faßmann and Moss, 2016).
It always choose supermarkets
and convincing places for
betterment of customers.
Promotion It consist various activities
wherein, Cadbury use different
types of advertising channels in
order to grab potential customers.
It use relationship marketing
principles which is used to
merge with consumers. Along
with they use shopping mall
promoting strategies.
People It work with large number of
people in order to make better
ways of marketing (Karnaukhova
and Polyanskaya, 2016).
It has large number of
employees who used growth
strategies to make unique
products.
Physical evidence It sales its entire goods and
services online as well so that they
can launch its new business within
UK.
This firm always focus on
packaging and promoting tools
in order to develop employed
growth strategies.
Process It also focus on new customers and
creates loyalty towards them so
that they can purchase its product
in a perfect way.
It is necessary for customer
services by which firm can
develop trust towards
consumers and able to give
them better services (Kotoua
and Ilkan, 2017).
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TASK 3
Covered in PPT
CONCLUSION
According to the above representative report it has been analysed that, there are different
types of marketing functions which is used by firm in order to evaluate overall situation of
marketplace in an effective way. Along with this there are 7P's of marketing mix which shows
the difference between two organisations by which respective firm can differentiate their goods
from the another firm in an appropriate manner. Apart from this there is basic marketing plan has
been discussed in order to launch new business in UK.
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REFERENCE
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future. Journal of Social Marketing, 7(1), pp.74-93.
Chinn, E.R., 2017. Essentials of Branded Event Marketing(Doctoral dissertation, University of
Oregon).
Eng, P., 2017. Erste Schritte im Online-Marketing. Suchmaschinen-Content-Soziale Medien,
Wiesbaden.
Faßmann, M. and Moss, C., 2016. Instagram als Marketing-Kanal. In Instagram als Marketing-
Kanal (pp. 13-21). Springer VS, Wiesbaden.
Griffitts, M., 2016. Human resources marketing and recruiting: Essentials of internship
management. Handbook of Human Resources Management, pp.103-118.
Karnaukhova, N. A. and Polyanskaya, E. V., 2016. Communication and reputation as essentials
for the positioning of an organization. AI & society, 31(3), pp.371-379.
Kotoua, S. and Ilkan, M., 2017. Tourism destination marketing and information technology in
Ghana. Journal of destination marketing & management, 6(2), pp.127-135.
Okumus, B. and Cetin, G., 2018. Marketing Istanbul as a culinary destination. Journal of
Destination Marketing & Management, 9, pp.340-346.
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Pike, S. D., 2016. Destination Marketing Organizations–Research opportunities in an era of
uncertainty. In Book of Abstracts-6th International Conference on Tourism. International
Association for Tourism Policy (IATOUR).
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