This report provides a comprehensive analysis of Cadbury's marketing strategies, examining the importance of the marketing mix (product, price, place, and promotion) and its impact on the company's performance. It delves into the role of digital marketing, including social media marketing, in attracting and engaging customers. The report discusses Cadbury's product offerings, pricing strategies, distribution channels, and promotional activities. It highlights examples of effective social media content and campaigns, such as hashtag marketing and campaigns focusing on social distancing and festival celebrations, to illustrate how Cadbury communicates with its customers and builds brand awareness. The report also emphasizes the increasing importance of digital marketing in driving business growth and profitability, concluding that companies that embrace digital strategies are better positioned to succeed in the modern market. References to academic sources and specific Cadbury campaigns support the analysis.
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