This report delves into the marketing strategies of Cadbury, a prominent player in the confectionary industry. It begins with an introduction to marketing's importance and an overview of Cadbury, including its founding and global presence. The report then analyzes Cadbury's marketing mix, comparing it to Hershey's across product, price, place, promotion, people, process, and physical evidence. Following this, a basic marketing plan for Cadbury is developed, incorporating PESTEL analysis to assess the external environment, Porter's five forces to evaluate competitive dynamics, and SWOT analysis to examine internal strengths and weaknesses. The report outlines marketing objectives and strategies, concluding with a discussion of market control. The analysis provides a comprehensive understanding of Cadbury's marketing approach, its competitive positioning, and the factors influencing its success in the global market. The report also includes references to support the analysis.
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