This report provides a strategic marketing analysis of Cadbury in the Indian market. It begins with a PESTEL analysis, identifying political, economic, social, technological, environmental, and legal factors impacting Cadbury's business, along with opportunities and threats. The report then critically assesses three market-entry modes suitable for Cadbury: joint ventures, mergers and acquisitions, and exporting, recommending mergers and acquisitions as the most appropriate strategy. Further, it evaluates Cadbury's potential target market by applying market segmentation and targeting concepts. Finally, the report explains how Cadbury could gain a competitive advantage by adopting one of Porter’s generic strategies in the Indian market. The report concludes that Cadbury has a strong brand image and significant growth potential in India, emphasizing the need for advanced technology to increase its market share. Desklib offers similar solved assignments for students.