Marketing Plan Presentation: Cadbury's Mio Chocolate Shake Analysis

This presentation outlines the marketing plan for Cadbury's Mio Chocolate Shake. It begins with an introduction and covers the basic marketing plan, including an executive summary with mission, vision, and objectives. The presentation then delves into an evidence-based marketing plan, featuring a SWOT analysis that highlights the company's strengths, such as its strong brand name and manufacturing capabilities. The marketing mix strategy, encompassing product, pricing, place, promotion, people, process, and physical evidence, is also discussed. Furthermore, the presentation details a strategic marketing plan, focusing on market segmentation based on demographic factors and geographical considerations. The presentation also includes budget allocation and monitoring techniques for cost control. Finally, it concludes with a summary and a list of references, providing a comprehensive overview of the marketing strategies for Mio Chocolate Shake.

MARKETING ESSENTIALS

Table of content
• Introduction
• Basic Marketing Plan
• Evidence Based Marketing Plan
• Strategic marketing plan
• Conclusion
• References

INTRODUCTION
• Marketing refers to all the activities that are performed by an
organization to sell the product or service to customers.
• Presentation will highlight basic marketing plan of ‘Mio’ Chocolate
Shake.
• It will also highlight evidence based marketing plan and strategic
marketing plan of new product.

Basic marketing plan
Executive Summary
• Mission
• Vision
• Objectives

Evidence based marketing plan
Situation analysis ( SWOT)
• Strengths – The most important strength of Company is that, it is a reputed company
and it has a strong brand name.
• Cadbury has a strong manufacturing process to manufacture new products. It has
advanced technology and distribution system to meet out daily changing needs and
demands of consumers.
• Company has a diversified range of products in its portfolio which enables it to
compete with other competitors in the market. A large range of products of the
company includes, chocolates, malted foods and beverages that are produced by the
company. Products of company are reasonably priced to fulfil the need of different
consumer categories.

Marketing Mix Strategy
• Product
• Pricing
• Place
• Promotion
• People
• Process
• Physical Evidence

Strategic Marketing Plan
• Segmentation-
Market place for 'Mio' chocolate shake will be based on various different segments of consumers. Market segmentation
for chocolate shake is based on demographic factors like, gender, income etc. Another way company will adopt or
segmentation is geography that is, proportion of population in villages, towns and urban area.

Budget
Heading Expenses ( in £)
Rent 30
Salary 40
Other Variable Expenses 80
Total 150

Monitoring and Controlling
• Company will monitor the quality of new product on regular basis by receiving feedback from
consumers and on the basis of which, it will make improvements in the new product. Company will
also use different techniques for controlling cost like, standard costing technique etc.

Conclusion
• The presentation summarized basic marketing plan of ‘Mio’ Chocolate Shake’ which includes executive
summary, vision mission and objectives of Cadbury.
• Further it described evidence based marketing plan of new chocolate shake.
• Moreover, presentation has explained strategic marketing plan of ‘Mio’ Chocolate Shake’

References
• Avraham, E. and Ketter, E., 2016. Tourism marketing for developing countries: Battling Stereotypes
and Crises in Asia, Africa and the Middle East. Springer.
• Bruice, P.Y., 2016. Essential organic chemistry.
• Cockayne, D., 2016. Redefining B2B relationship marketing: insight from postmodern Alibaba.
Journal of Customer Behaviour. 15(1). pp.49-66.
• Coussement, K. and Demoulin, N., 2017. Marketing research with SAS enterprise guide. Routledge.