Analyzing Cadbury's Marketing Mix: Promotion, Media, and Globalization

This essay analyzes Cadbury's marketing mix, with a focus on its promotion strategies in the context of globalization. It highlights the use of various promotion channels, including digital marketing tools like social media platforms (Facebook, YouTube, and Instagram) and media advertising (Newspapers, Radio). The essay discusses Cadbury's collaboration with celebrities, digital marketing firms, and bloggers to influence customers and improve its market position, especially among British consumers who may be skeptical of social media advertising. The firm's increased investment in promotion is also mentioned as a way to gain a competitive advantage and improve financial stability by increasing sales. The essay references academic sources to support its analysis of Cadbury's marketing and branding efforts.

Introduction to Business Studies
Marketing Mix
Marketing mix helps Cadbury in
analyzing product, place, promotion and
price which can influence customers and
increase market share of organization in
time of globalization. It helps in setting
marketing plan as well as strategy so that
large number of customers can be
attracted and increase profit share of
Cadbury.
Promotion
Cadbury use multiple promotion channels for promoting its product such as Digital marketing and media which helps in influencing customers and
increase profit share of firm. It helps in influencing customers and reaching them easily (Bailey and Alexander, 2019). Organisation use different types of
digital marketing tool for promoting its product such as Content, Search engine, Display Advertising, Mobile, Social Media, Email, Influencer, Affiliate, Video,
and Audio. Cadbury majorly focuses on influencing customers on social media platform such as Facebook, You Tube, and Instagram etc. and hence able to
reach to large number of people timely. It also collaborated with number of celebrities and digital marketing firm which help in attracting people in time of
globalization. It also promote product on media such as Newspaper, Radio etc. as in United Kingdom citizens avoid social media advertisement as many of
fake and hence lose their confidence (Jha, Saini and Kaur, 2017). There are number of blogger which are collaborated with firm and hence helps firm in
targeting British consumers as well as improves market position in time of globalization. Firm also increase investment in its promotion strategy so that it can
able to gain competitive advantage in changing business and improves financial stability by increase in its sales.
REFERENCES
Bailey, A.R. and Alexander, A., 2019. Cadbury and the rise of the supermarket: innovation in
marketing 1953–1975. Business History.61.(4).pp.659-680.
Jha, M., Saini, G.K. and Kaur, S., 2017. A study on analyzing the branding and perception for
cadbury chocolate with reference to other market players. South Asian Journal of
Marketing & Management Research, 7(7), pp.89-98.