Comparative Analysis of Marketing Essentials: Cadbury & Nestle Report
VerifiedAdded on 2023/01/19
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AI Summary
This report provides a comprehensive analysis of marketing essentials, focusing on the comparative strategies of Cadbury and Nestle. It begins with an introduction to marketing and the marketing mix, outlining the 7Ps (Product, Price, Place, Promotion, Physical Evidence, Processes, and People) and their application by both companies. The report compares Cadbury and Nestle across these elements, examining product lines, pricing strategies, distribution channels, promotional activities, and customer service. Furthermore, it evaluates their different marketing strategies, including product segmentation, pricing policies, and distribution networks. The report also introduces and analyzes Cadbury's marketing plan for a new product, 'Coffee Choco Shakes,' using the SOSTAC model to outline the situation, objectives, strategy, tactics, actions, and control measures. The conclusion summarizes the key findings, emphasizing the importance of the marketing mix and strategic planning in achieving organizational goals. The report references several marketing texts to support its analysis.
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