Marketing Essentials: Cadbury, Nestle, and Marketing Plan Analysis

This report provides an overview of marketing essentials, using Cadbury and Nestle as case studies. It begins with an introduction to marketing and then examines the marketing mix (product, price, promotion, and place) of both companies. The report delves into the companies' product strategies, pricing methods, promotional campaigns, and distribution channels. A basic marketing plan is outlined, including aims, objectives, and an executive summary. The report also covers STP (Segmentation, Targeting, Positioning) analysis, budget allocation, and the 4 Ps of the marketing mix for Cadbury's new product launch. Furthermore, the report analyzes the external environment using PESTEL factors and the internal factors using SWOT analysis. The conclusion summarizes the key findings and emphasizes the importance of understanding customer needs and wants in marketing. The report also includes references to relevant marketing literature.

Marketing essentials

TABLE OF CONTENT
 Introduction
 Different organisation applying marketing mix
 Basic marketing plan
 Conclusion
 Refrences

INTRODUCTION
Marketing is basically a social process where the individuals and firm that obtain the needs
an wants of exchanging and creating the values with others. Cadbury Cadbury company,
which is a British multinational confectionery company. This company is founded at
Birmingham, in England in 1824 by John Cadbury. It has basically based on the basic
marketing process of exchanging and recognising the importance of the value of the
customers. This presentation will involve the marketing mix or different organisation and
basic marketing plan.

Product
Cadbury
The range of the Cadbury products is pretty large and there is no count. Products of
marketing mix is basically classified and based on the seasons.
Nestle
the strategy of product in marketing mix where Nestle is the largestfood products making
organization. It is basically around 8000 brands with the varieties of products
worldwide.

Price
Cadbury
It is necessary to keep in mind that quality of the products comes with the Price.
Nestle
It is basically a type of marketing strategy. The pricing strategy of Nestle is quite high
comparison to their competitors because Nestle offers an good quality of the products
rather than lowering the price and offering the lower quality of the products.

Promotion
Cadbury
Cadbury promotion playing an important role for the advertising, promotion. Cadbury
using so many types of campaigns for advertising, campaigns such as “Kuch meetha ho
jaye”.
Nestle
Nestle using so many promotional strategies for launching, advertising and promoting in
the market. Nestle mainly focus on the extensive advertising & also marketing for their
individuals products and brand as well.

Physical evidence
Cadbury
Physical evidence is basically a part of the marketing mix process where all the services
has been delivered. It has certain retailers which is relevant to the operations out of the
shops.
Nestle
Nestle basically creating so much better evidences by connectivity and setting up the
Nescafe coffee corners along with the logo on the Vending machines.

Place
Cadbury
Cadbury always choose people wisely and gives them proper training and then obtain the
competitive advantages. It is a way to interact with the customers and precive the
quality of the services.
Nestle
Nestle in India basically recruiting lakes of employees for joining their company and also
giving them training for handling the problems and queries of all the consumers. It also
provided so much better services.

Place
Cadbury
The products of the Cadbury is generally available in all over the world.
From having an robust distribution channels, it easily impacts the
global market in less time.
Nestle
Most of the revenues & sales comes from the European countries where
Nestle almost 90% of gross sales.

Process
Cadbury
The process of the Cadbury is all about operating and delivering the system of mechanism,
procedures and flow of activities that the services has been consumed.
Nestle
The process of Nestle company which has been manufacturing of the products by using the
better technology.

Marketing plan
Aims and objectives
Aim
“To increase the sales by 15% in 6 months with launching a new product by understanding
the needs and wants of the customers and a study on Cadbury”

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Objectives
 To identify the needs and wants of consumers or achieving the marketing activities.
 To determine the measure for enhancing the performance of marketing team.
 To implies the brand awareness and market share.