This report provides a comprehensive analysis of the marketing mix strategies employed by two major players in the confectionery industry, Cadbury and Nestle. The introduction sets the stage by defining the marketing mix and highlighting its importance in business operations. A detailed comparison of Cadbury and Nestle's marketing mix elements—product, price, promotion, and place—is presented, offering insights into their respective approaches. Furthermore, the report defines a marketing plan and constructs a specific marketing plan for Cadbury, including an overview of the company, its mission, vision, marketing objectives, SWOT and PEST analyses, strategies, and an action plan with budget estimations. The analysis extends to the marketing mix of a new product, Cadbury Latte, and concludes with monitoring and control aspects. The report emphasizes the significance of adapting marketing plans to meet market needs and competitor strategies, providing valuable information for marketing managers. The report references various academic sources to support the analysis.
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