Project Report: Cadbury's Organic Chocolate in the Russian Market

This report examines Cadbury's project to launch organic chocolate in the Russian market, focusing on the impact of globalization. It outlines project aims and objectives, including an analysis of globalization's role in business expansion. The report details a Project Management Plan (PMP) covering cost, time, scope, communication, risk, and resources, along with a Work Breakdown Structure (WBS) and Gantt chart for project management. Qualitative and quantitative research methods, including questionnaires, are employed to gather market data, analyze consumer preferences, and assess the potential for organic chocolate in Russia. The report interprets the research findings, offering insights into consumer understanding of globalization and the factors influencing Cadbury's market entry strategy. Overall, the report provides a comprehensive overview of the project's strategic planning, market analysis, and implementation considerations for Cadbury's expansion into the Russian market.

Managing A Business
Project

Table of Contents

TITLE:
“To determine the existence of meeting success after launching a innovative commodity
in fresh industry.” A study on Cadbury.
INTRODUCTION
Globalization refers to an activity of interaction and integration of group, government and
companies worldwide. This helps in exchange of goods, culture, information, knowledge and
services between the countries. It's main purpose is to raise trade and investment because the
barriers for international marketing has dropped down and transaction became more easy.
Cadbury is a British multinational confectionery Russia in UK. It was established by John
Cadbury in the year 1824. This report includes aims and objectives of the topic. Moreover,to
determine the expectation of meeting growth after launching a innovative commodity (organic
chocolate) in fresh industry. Management plan is prepared including, cost, quality,
communication, risk and resources so that best outcomes in the competitive market place.
Additionally work breakdown structure and Gantt Chart is designed to better examine the market
scenario. However, various approaches like, qualitative and quantitative are used for meeting
aims and objectives on due time. To examine the research firm uses appropriate tools and
techniques so that best results can be achieved (Agnew, 2017).
P1) Frame project aim and objectives for Cadbury
Overview of the Report
Globalization cite to as consolidation of people and business worldwide. It is important to
carry out because it helps to raise economy of the nation in terms of revenue in the cut throat
competitive world (Pieterse, 2019). The trading has raised at tremendous scale in the global
village because of globalization. It has directly or indirectly raised GDP of the nation at a large
scale. As well as provided opportunities to various companies to sell out their product or services
in the international market. In the given scenario a new product is asked to select which is
successful in the UK market. And organization is trying to expand the new product in Russia.
The selected firm is Cadbury and the new product is organic chocolate and is coming up in
Russia in order to raise market ratio.
AIM:
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“To determine the existence of meeting success after launching a innovative commodity
in fresh industry.” A study on Cadbury.
Objectives:
 To develop basic knowledge about globalization in terms of business.
 To determine the effectiveness of innovative commodity (Organic Chocolate) for
Cadbury in other country.
 To analyse ways through which Cadbury can promote organic chocolate in new market.
Questions:
1. Explain the meaning of globalization ?
2. What are the various ways through which organic chocolate can be promoted in the
market?
3. What is the effectiveness of organic chocolate in different nations?
P2) Designing PMP by taking in thought communication, risk, resources, time and scope
Globalization can be explained as interconnectedness of political, technological,
economical, cultural and social connections among people around the world (Beck, U., 2018).
Through this trading across the nation has become simpler among different countries. In today'
era it is important because it is to lower the costs of customer services, increases more and more
competition, opens the door for international access etc. Here, are several other aspects such as
cost, scope, communication, time, risk and quality are explained as follows:
Cost: Cost plays a vital role in an organization for it's upliftment in the industry. It is the
backbone of the enterprise by which firm functions smoothly in the competitive world.
Monetary valuation for research and development is done by top level management in Cadbury
in order to get effective outcomes (Papastergiadis, 2018). Here, business associates can support
funds either from reserves funds or by capitalist so that in-sufficiency of money does not happen
in the business. Business associates are framing a budget plan which involves complete income
and expenses are shown in order to get a clue how much monetary value is needed to implement
the plan in real terms. Additionally, it involves cost which are invested in research and
development sector so that business can flourish in the market.
Task Days required Variable cost Fixed cost Miscellaneous
Conceptualize 2 0 50000 800
2

and initialize
project.
Develop charter
and plan
15 0 336666 8100
Analysis 4 150000 116666 5400
Design 6 170000 83333 3100
Construction 17 500000 300000 5500
Testing 9 160000 73333 4100
Implementation 7 150000 83333 6100
Close project 5 0 70000 1700
Evaluate project
success
3 0 63333 1500
Sub total 1130000 1176664 36300
Time: Time is very essentials part in fulfilling task objectives in set duration of time. It
directly aid Cadbury to meet their desired goals on time so that a bench mark can be set for
competitors in the competitive world. As globalization taking place at a rapid scale it is very
important to match with the dynamic environment in order to gain competitive advantages. It
also helps the business associates to calculate that how globalization is affecting the business in
positive or negative way. Russia should design the goals or objectives in such a way that it can
be completed in given time duration respectively (Benería and Floro, 2015B).
Scope: Globalization is indirectly creating many scope for the business associates to get
flourish in Russia. In 21st century people are more health conscious sop organic chocolate is
having a huge scope in Russia market foe it;s growth and success. It will indirectly create
awareness regarding organic chocolate and how it is beneficial for health. Due to which huge
customer base is raised and probability volume can be lifted respectively.
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Risk:To be a flourishing in the market place firm essential to take risk at their own level.
It is directly or indirectly related with every organization and push the top level management to
meet the desired goals on time. Occurrence of Globalization in the market place is generating a
huge risk such as, credit risk, liquidity risk, inflation risk, reinvestment risk etc. for every small
and big organization. Integration of different nations is creating huge risk level for Cadbury in
the market in order to over it they keep on changing their tactics. This type of risk aid the
organization to modify their policies and norms according to the market scenario. So that level of
risk can be reduced at a large scale in the cut throat competitive world.
Resources: Cadbury should have effective resources so that they can survive in the
competitive world. Organic chocolate is made of natural ingredients which will be benefiting the
customers health at a large scale. Organisation is having skilled labours who work in systematic
manner to achieve objectives on time. It's through their hard work that firm is deciding to
expand their business in Russia. Organization should have sufficient amount of human assets,
modern technology, raw material etc. so that production of goods can be carried out easily in the
marketplace.
Communication: Cadbury is using effective communication channel in order to get best
results in the cut throat competitive world. When the objectives are communicated with
transparency then it become easy to meet the desired goals on time as well as decreases the
chances of conflicts and mis-conceptions (ourguignon, 2017).
P3: WBDS and a Gantt chart to render time frames and stages
Work breakdown structure: It is the method of segmenting the big tasks into smaller
tasks so that they can be executed effectively. These small tasks are easy to execute and monitor
due to which this WBS is very useful for the project managers and researchers. The Cadbury is
conducting this research due to which the managers can use this structure for dividing their big
projects into smaller sections which can be finished in the predetermined period. The execution
of these smaller tasks will automatically execute the big project.
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Gantt chart: It is a type of graphical representation or bar chart in which the project
schedule is mentioned. This chart was named after the inventor Henry Gantt. In this chart, tasks
and their time frames are mentioned. The vertical axis includes tasks which should be finished
and the horizontal axis states the time period for executing the project (Ritzer and Dean, 2015).
The width of the horizontal axis states the duration of each activity. Recent Gantt charts also
display the the habituation relationships among action and existing plan position. It is beneficial
for the Cadbury in determining the schedule of the activities which should be completed.
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TASK 2
P4) By using qualitative and quantitative methods research is done in Cadbury
To get relevant information about the research topic qualitative and quantitative methods
are utilized as they are best in providing feasible information about the project. Here, Cadbury is
using both types of approaches in order to get correct information about Russia's market trends,
customers taste and preferences, culture etc. Qualitative approach is more based more relevant
information rather than facts and figures. It is easy to understand and interpret by reader. In this
case there is no use of mathematical data due to which chances of error are reduced (Boyden,
2015). Moreover, in quantitative approach more mathematical data are used and it is not easy
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to understand. In this chances of error increase as well as relevant data is not provided it works
more in graphs, numerical figures etc.
Cadbury is using qualitative approach in their research work in order to get feasible and
relevant information. By using this approach firm is able to calculate the market scenario easily
and make strategies accordingly in order to survive in the market.
Questionnaire:
1) Do you understand the meaning of Globalization?
 Yes
 NoA85869
2) What marketing tactics should be used by Cadbury to promote organic chocolate?
 Print media
 Social media marketing
 Direct mails
3) Do you think orindirectly guide top level management to re think on their existing rules and
regulations. By doing so it assists to accomplish profitable results in an organization.
ganic chocolate is beneficial to custoA85869mers health?
 Yes
 No
4) Which factors are more affecting Cadbury in expanding their new product across the globe?
 Customers taste regarding organic chocolate
 Nations culture regarding health
 Knowledge about organic chocolate
5) Do you think organic chocolate will be liked by customers in the market?
 Yes
 No
6) In what ways Cadbury can be benefited by launching organic chocolate?
 In terms of revenue
 Increase brand recognition
7) Do you think is there any effectiveness of organic chocolate in other nations?
 Yes
 No
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8) Cadbury's organic chocolate will be a tough competitors for others in the market place?
 Yes
 No
9) Which pricing policy should be adopted by Cadbury for organic chocolate?
 Low pricing
 High pricing
10) Provide some recommendation in order to deal with emerging issues faced by Russia while
launching organic chocolate?
TASK 3
P5: Research investigation along with information using an suitable instrument and method
It is essential to interpret and analyse the gathered information as it makes easy for the
investigator to end up with a relevant judgement. In this case, investigator should have an
analytical ability so that the information gathered using primary sources can be interpreted in
meaningful and understandable manner (Steger, 2017). Here are the interpretation of data
collected in the present research report:
1) Do you understand the meaning of
Globalization?
Frequency
 Yes 35
 No 5
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Yes No
0
5
10
15
20
25
30
35
35
5
Frequency
Interpretation: It is understood from the above figures that the the concept of
globalisation is well known by most of the respondents. Out of 40 respondents, 35 clearly said
that they have a proper information related to the term globalisation and the left over 5
communicator are not aware about the same (Crane and Matten, 2016).
2) What marketing tactics should be used by
Cadbury to promote organic chocolate?
Frequency
 Print media 12
 Social media marketing 18
 Direct mails 10
9