Marketing Essentials: Cadbury's Plan, Mix, STP, SWOT, and Budget
VerifiedAdded on 2023/02/01
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This report provides a comprehensive overview of marketing essentials with a focus on Cadbury's marketing plan. It begins by defining marketing and the marketing mix (product, price, place, promotion), then applies these concepts to Cadbury and its competitor, Nestle, comparing their product offerings and pricing strategies. The report details Cadbury's marketing plan, including the company's overview, vision, mission, objectives, and STP (Segmentation, Targeting, Positioning) approach. It introduces a new product, "dairy milk with raisin," and outlines its marketing mix elements. A SWOT analysis is conducted to identify Cadbury's strengths, weaknesses, opportunities, and threats. Finally, the report includes a marketing budget and concludes with the importance of marketing and promotional activities for organizational success.
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