Cadbury Business Presentation: Successful, Failed Pitches and Panels

This presentation analyzes Cadbury's business ventures, discussing both successful and failed pitches. The presentation begins by highlighting Cadbury's most successful investments: Dairy Milk, 5 Star, and Celebrations, emphasizing their market impact and innovation. It then explores two failed pitches, Boost Coconut and Skippy, analyzing the reasons for their market failures. The presentation further delves into four panel discussions focusing on innovation, the relationship between finance and technology (FinTech), accelerators and incubators, and the importance of teamwork. The first panel, in particular, is examined in detail, differentiating between innovators and entrepreneurs. The presentation uses references to external sources and provides a comprehensive overview of Cadbury's business strategies, investment decisions, and market dynamics.

Discussion Board on Canvas

Introduction
The presentation is working upon elaborating three
different aspects with the aim of providing specific
details and analysis.
 The first part of the presentation will be discussing
three important pitches which are the best and
worthy investments made by the business.
 The second segment of the presentation will be
focusing upon two pitches which was the failure of
the business and resulted in bad investments for the
business.
 Third aspect of the presentation will discussing four
panels from the videos provided and making a
specific valuation of one particular panel.
 The chosen business whose popular and failed
pitches discussed in the presentation is Cadbury.

First most worth investment pitch
The first and the most successful product around the
world of Cadbury is dairy milk.
 Dairy milk is a world famous chocolate bar of
Cadbury and one of the most valuable and profitable
pitch of the business in respect of success.
 Cadbury dairy milk have evolve and invited in past
years by the company who is a profitable customer
share who are loyal to the brand and to the product
from past several decades.
 The inventions and innovation Cadbury brought in
dairy milk such as dairy milk silk and different
flavours of it have also became the market leaders in
the industry making and enabling the brand to stay
the market leader.

Second most worth investment pitch
The second most successful product and investment
made by Cadbury is 5 star.
 Cadbury has three major markets that are Australia,
United kingdom and India. Five star is another
investment of Cadbury which have resulted in a very
valuable pitch for the brand.
 5 star is a chocolate bar which is very famous in
India and is most preferable there. India is a country
with a very large population and Cadbury have
captured major market share through its products in
India among them 5 star plays a very important role.

Third most worth investment pitches
The third valuable pitch of Cadbury is its celebrations
packets.
 Celebrations is a product of Cadbury which is a
bundle of different chocolate bars.
 This was a successful pitch for Cadbury as it is an
invention made by the company to regain its
competitive power in the market and also the
customer base.
 India is one of the major market of Cadbury and it
was being hammered with entrance of new
competitors such as Nestle. With invention and
introduction of celebrations in Indian market
Cadbury was able to maintain its market share of
70% coverage and also became reference of people
again with earning their trust and happiness.

First bad investment pitch
The first which of Cadbury which was proven to be a
failure for the brand is boost coconut chocolate bar.
 Boost coconut and boost peanut was launched in
1985 as a tough coconut and caramel bar with a
ready wrapper.
 The boost coconut chocolate bar was a failure for the
business and became a bad investment as it does not
tickle the taste buds of the customers of Cadbury.
 Now boost chocolate bar is not available in market as
company has stopped its production.

Second bad investment pitch
The second pitch which became a bad investment for
Cadbury was Skippy.
 Cadburys Skippy was a long wafer biscuit covered
with chocolate and a hard chewy strip of toffee
within the centre of the wafer in a blue coloured
packing with red and yellow distinctive letters.
 The age of reason behind the failure and extension of
skin peel from the market which resulted as a bad
investment for Cadbury was its lack of customers
 Skippy was is chocolate bar with a wafers outside
and a hard chewy toffee inside which was not a
favourable choice of parents for their children as it
was really hard to chew the toffee inside the wafer
for the children’s and ultimately the sales of the
chocolate reduced in over a very less period of time.

First Panel video
The first panel conducting discussion innovation and
entrepreneures a major and important thing which I have
learnt through the panel is about innovators and how an
individual is known as a great innovator.
 A great innovator always challenges themselves for
achieving success.
 They are always able to understand the needs of the
people and listen to the market requirements and
customers before working over different projects.
 Innovators most of the time make use of existing
resources and technologies and align them with the
modern and updated to for developing something
new and inventive.

Second Panel video
The second panel was conducting a discussion about the
relationship and link between finance and Technology.
In the present modern world relationship and
collaboration of finance and Technology is determined
or referred as FinTech.
 FinTech is very important as it is a home for several
new financial models developed with technology and
software as a base.
 The term FinTech is an abbreviation of Financial
Technology.
 FinTech is collaboration of Technology and finances
which was a startup idea developed with the focus of
helping those businesses who are under resourced
but a potential and valuable for the society.

Third Panel video
The next plane was discussing on the topic of
accelerators, incubators and foundries.
 The incubators is a company which generally keeps
its focus on ideas and developing different
innovative ideas and working upon them with
different teams and experts.
 An accelerator always focus on start-ups and
innovators companies in order to present them in the
market in a discrete amount of time with general
exchange of equity.
 Foundries is a new model which is Focus upon
entrepreneurs which the idea of hiring them and
keeping them showcase up on multiple ideas upon a
single company of their own idea.

Fourth Panel video
The fourth panel was focus and talking about teamwork
and importance of people with in a business and for
making it a success.
 The speaker talked about the importance of
teamwork and having a best people for work
referring the team to be the strongest asset of a
business.
 The four panel members talk to about their personal
businesses and the reasons behind the success as
entrepreneurs and investors of market.

Focus on first panel and specifics
The first panel was introduced by an entrepreneur named
clay focusing upon the difference between an innovator
and an entrepreneur.
 The main take away from the whole panel was
identified a clear image and agenda of both innovator
and an entrepreneur.
 Innovator always listen to the people first and then
develop respective products or services of use for
satisfying their needs and addressing the requirement
of market.
 On the other hand which makes a difference between
an entrepreneur and a innovator is, an entrepreneur is
an individual working in the market with the focus of
bringing something new for people in order to
accelerate their needs and to offer them something
entirely unique from others.

HTTPS://ROSSMEDIA.BUS.UMICH.EDU/ROSSMEDIA/PLAY/FF14D88F73DF485D90D846482DDEA30
C1D (LINKS TO AN EXTERNAL SITE.)
CLAY B. THORP, GENERAL PARTNER, HATTERAS VENTURE PARTNERS
HTTPS://ROSSMEDIA.BUS.UMICH.EDU/ROSSMEDIA/PLAY/8D97C965C546477DB984BE534DA0DA
E01D (LINKS TO AN EXTERNAL SITE.)
MARKUS LAMPINEN, FOUNDER & CEO, CROWD VALLEY
HTTPS://ROSSMEDIA.BUS.UMICH.EDU/ROSSMEDIA/PLAY/90D304EDB1F0413C9EB7816D35391535
1D (LINKS TO AN EXTERNAL SITE.)
PANEL: ACCELERATORS, INCUBATORS AND FOUNDRIES
HTTPS://ROSSMEDIA.BUS.UMICH.EDU/ROSSMEDIA/PLAY/51378FB719BC49ECA9DC5D149718A91
A1D (LINKS TO AN EXTERNAL SITE.)
PANEL: EARLY STAGE LIFE SCIENCE COS - BUILDING A GREAT TEAM
References