An Analysis of Factors Influencing Efficiency in Cadbury Production

This report provides an analysis of the factors influencing efficiency in the Cadbury production line in London, UK. The research explores the challenges Cadbury faces, including production issues and market demand. It examines the impact of conveyor belt limitations on production capacity and highlights the importance of market research in understanding consumer needs and optimizing production strategies. The report also identifies the significance of technology adoption, such as online surveys, for gathering market information and making informed decisions. It emphasizes the need for Cadbury to address production bottlenecks and improve its understanding of market dynamics to maintain its competitive position. The report concludes with a project plan outlining the steps for addressing these issues and improving overall efficiency.

AN ANALYSIS OF THE FACTORS INFLUENCING EFFICIENCY IN
THE PRODUCTION LINE IN CADBURY IN LONDON, UK
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Purpose of the Research...............................................................................................................3
Objectives of the research............................................................................................................3
Statement of Problem...................................................................................................................4
LITERATURE REVIEW................................................................................................................5
REFERENCES................................................................................................................................9
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INTRODUCTION
Conducting research on a particular aspect helps in determining the various challenges faced by
the company. It is necessary that a company should indulge in a research which could help it in
determining its progress and could help it in determining all the aspects of the market
(Castellanos, et. al., 2017). Time is changing and so the requirements of the people available in
the market are changing. In this situation, it has become important to evaluate the changing
market so that company could develop the strategy so as to manage its work process and could
sustain in the market. Hence, a research is being conducted by the researcher so as to gather the
information related to the problems faced by Cadbury and to evaluate the reason behind the
downfall of its sale. With the help of secondary sources of information, a research will be
conducted which will help in determining all the aspects of the company (Parmenter, 2014).
Purpose of the Research
Purpose of the research is to evaluate a proper set of information in relation to the sale of the
company. In depth information related to all the aspects of the company will be gained in this
research. This research will also help in evaluating the critical thinking skills that a researcher
has.
Objectives of the research
The researcher has developed a certain set of objectives in relation to the research conducted. It
is required that a proper set of information should be gathered and objectives of the research
should get fulfilled (Kardes, & Cronley, 2014). Fulfilling the objectives of the research will help
in maintaining the authenticity of the research and will help in providing a set direction to the
company which will help in decision-making aspects of the company. Hence, a certain set of
objectives evaluated by the researcher are:
 To identify and evaluate the factors hindering in the process of production in Cadbury.
 To identify and evaluate that whether introducing a conveyor belt will help Cadbury in
managing its production
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 To identify and evaluate that how the market survey will help in managing the production
and will help in evaluating a number of products required to be produced by Cadbury so
as to fulfill the demand of the customers (Castellanos, et. al., 2017).
Research Questions
 What are the factors which are affecting the process of production of Cadbury?
 Which technique could be adopted by Cadbury so as to manage its Production?
 What are the aspects which could be adopted so as to gain the information related to
demand of the people available in the market?
Statement of Problem
Cadbury is a well-known chocolate manufacturing company in the UK, which produces a variety
of chocolate products. It is being evaluated that Cadbury was facing issues with managing its
production and was failing to fulfill the demand of the market. Hence, a research is being
conducted which will help in identifying the reason behind the problem and will help in
providing a better set of solution to Cadbury. This will help the company in sustaining and will
help in managing production in an effective way (Methven, 2014).
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LITERATURE REVIEW
Cadbury is a British Multinational Confectionary company which is fully owned by Mondelez
International. Cadbury is a second largest confectionary in the world after Wrigley’s which is
being operated in more than 50 countries worldwide. Cadbury is famous for its Dairy Milk
Chocolates, crème egg and Rose's selection box and also provide a wide range of products in the
market. Cadbury is a confectionery giant which is dealing in various countries and is providing
its products and services to the customers available in the market (Chen, & Chen, 2014).
Details of Cadbury Manufacturing unit:
Activities Numbers
Production Cost $0.19
Number of Outputs Produced 64,800 bars per hour
Number of Employees 71,657
Labour Cost $20 million
Sales Volume $7.26 Billion
Net Profit 2.97 billion
(Davies, 2011)
Reviewing the literature it was evaluated that Cadbury was facing issues with its production unit
as it was failing to fulfil the demand and requirement of the people available in the market. Bulk
manufacturing was required to make sure that demand of the market could get fulfilled.
Increasing demand for the products of Cadbury was causing issues for the growth of the
company. It was analyzed that failing to avail the products in the market was affecting its image
and its competitors like Nestle were taking over the position (Fedorko, & Ivančo, 2012). In this
case, it has become important for Cadbury to gather an appropriate set of information related to
the market demand and to develop the strategy with the effect of which it could fulfil the demand
in an appropriate and effective way.
Understanding the market and evaluating the internal aspects related with Production Company
found that conveyor belt is one a weakness of the company. It was evaluated that hindrance in
the production was created due to conveyor belts as it was failing to produce bulk quantity of the
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chocolates. Due to this reason the only company was also failing to fulfil the requirements of the
market (Zinkhan, 2015).
The conveyor belt a huge band rolled on a table used to transfer the finished product or unfished
material from one place to another on the assembly line. Cadbury was having a conveyor belt in
the assembly line which was used to transfer its manufactured or the products which are under
processing from one place to another. But the problem was that the company was not having a
proper length of that belt which could help in manufacturing the bulk production. In this case it
as required that the company should work towards to purchase a conveyor belt which should be
of an effective length (Calisir, 2013). This will help Cadbury in manufacturing more chocolates
and will help the same in managing the products and services and demands of the market.
Market research is one of the most important aspects attached with the companies, in this
situation it is required that the company should develop its focus towards to gather a proper set
of information related to the market (Parmenter, 2014). A market survey is the most important
aspects attached with any company. Manufacturing is one of the most difficult tasks for the
companies to manage, it is required that the company should develop the focus towards to
indulge in the market research with the effect of which proper set of information could be gained
(Kardes, & Cronley, 2014). Understanding the needs and wants of the customers and analyzing
the trends in the market will help the company in making an effective set decision of what to
produce and how much to produce?
Searching the answer of these two questions will help the researcher in making the appropriate
decision for manufacturing the products and services and maintaining the productivity (Gray,
2012). Cadbury is the company which is indulged in the business of manufacturing perishable
goods and services in this situation it becomes important that the company should produce the
fixed amount of products and services. Setting the limits and determining the actual market
requirements will help the companies in determining the amount which is required to be
produced. Hence, gaining information from the people available in the market and determining
their needs and wants in the present scenario will help Cadbury in developing a more effective
strategy for the production of the products and services (McLeod, 2013).
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Market research will also help in determining the length of the conveyor belt which should be
used by the company so as to manage the production of the products for the market. It could be
evaluated that market research is one of the most effective ways with the effect of which a
company could evaluate all the aspects which could help it in determining what to produce and
how to produce (Bruhn, 2014).
The project management team of Cadbury should remain indulged in some or the other practices
which are innovative and effective. Understanding the market requirements and adopting new
technology is one of the most important aspects which should be focused upon by the research
and development team of the company (Castellanos, et. al., 2017). Developing an application
which could help in surveying the market will help in decision-making. It could be evaluated that
people preferr to provide more responses on the online websites rather than giving the responses
on offline. This will help Cadbury in gaining an appropriate set of information regarding all the
aspects and will help it in determining the information related to the market and will help in
determining what to produce and how much to produce (Methven, 2014).
Gathering information from various secondary sources of information it could be concluded
information could be gathered with the help of market research. Working on technologies and
applying them in the workplace will help the organisations in making a proper set of decision
regarding manufacturing process. It is necessary that the products and services should be
produced in a manner which could help in fulfilling the requirements of people available in the
market (Su, 2014). In the case of Cadbury, one of the most important aspects which are required
to be focused upon is conveyor belt which will help it in managing the production and will help
in providing a better set of services to the people available in the market. Hence, it is required
that it should be applied at the work with the effect of which company could produce an effective
number of the products and services and could deliver the same in the market. The survey is
another aspect which will help Cadbury in managing the requirements and managing the
production of the company (Sundbo, 2008).
Project Plan
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(Chen, & Chen, 2014)
The above project plan developed will help the researcher in working in an appropriate way. A
step by step process is being delivered in the research project description. It is being evaluated
that following the research plan in a proper way will provide a better opportunity for the growth
(Davies, 2011). It will help in delivering all the project requirements and will provide a better
path with the effect of which research will get completed in an effective way. It is required that
the plan should be followed according to the dates and time and each activity should get
completed within the required time. Starting the work on according to the start date and
completing it till the end will help in managing the research project and will help in managing
the quality.
In the further research scope of both primary as well as secondary sources are available with the
effect of which better and effective set of information will be provided to the organisations. Such
type of aspects helps in delivering a set path to reduce the risk of uncertainties and managing the
work according to the requirements (Fedorko, & Ivančo, 2012).
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REFERENCES
Bruhn, M. Z. (2014). Team learning and its dynamics: Internal and External approach of
different learning attributes. The science of Organization , 24 (4), 1120-1139.
Calisir, F. (2013). Web advertising vs. other media: young consumers’ view. Journal of Internet
Research: Electronic Networking Applications and Policy, 13(5). 356-363.
Castellanos, A., Cigarrán, J., and García-Serrano, A. (2017). Formal concept analysis for topic
detection: A clustering quality experimental analysis. Information Systems, 66, 24-42.
Chen, F., & Chen, S. (2014). Application of importance and satisfaction indicators for service
quality improvement of customer satisfaction. International Journal of Services
Technology and Management, 20(1/2/3), 108.
Davies, C. (2011). Winning client trust. St. Albans: Ecademy Press.
Fedorko, G., & Ivančo, V. (2012). Analysis of Force Ratios in Conveyor Belt of Classic Belt
Conveyor. Procedia Engineering, 48, 123-128.
Gray, D. E. (2012). Doing Research in the Real World. Theoretical Perspectives and Research
Methodologies. 124-127
Kardes, F., & Cronley, M. (2014). Consumer Behavior.London: Routeledge
McLeod, S. (2013). Questionnaires. Simply Psychology. London: Prentice Hall.
Methven, J. (2014). Potential vorticity in warm conveyor belt outflow. Quarterly Journal Of The
Royal Meteorological Society, 141(689), 1065-1071.
Parmenter, D. (2014). Key performance indicators. Hoboken, N.J.: John Wiley & Sons.
Su, Q. (2014). Research of instrument to measure customer perceived service quality of mobile
data services. International Journal Of Networking And Virtual Organisations, 14(1/2),
176.
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Sundbo, J. (2008). Customer-based innovation of knowledge e-services: the importance of after-
innovation. International Journal of Services Technology and Management, 9(3/4), 218.
Zinkhan, G. (2015). “The marketplace, emerging technology, and marketing theory”. Marketing
Theory commentaries. 5 , 105-115.
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