Marketing Mix of Cadbury: Examining Promotion and Social Media

This report examines Cadbury's marketing mix, with a specific focus on its promotion strategies. Cadbury, established in 1824 and headquartered in London, utilizes various promotional methods, including social media marketing, differential marketing, and diverse promotional campaigns, to reach a broad customer base. The company leverages social networking sites and digital media to connect with a massive number of customers, while also employing traditional marketing methods like leaflets and newspapers. Effective content marketing, influencer collaborations, product giveaways, and sample offerings are key components of Cadbury's promotional activities, all aimed at increasing brand recognition and generating revenue. The analysis highlights how Cadbury's marketing team has successfully adopted varied marketing strategies across different platforms to cater to diverse demographics and buying patterns.

• Content marketing- For making content marketing effective,
marketers of Cadbury collaborates with influencers and
celebrities.
• Differential marketing- Cadbury manufactures all types of
chocolates in order to attract people from different
demographics based on their income level, buying patterns
etc.
• Varied promotional campaigns- Marketing team of Cadbury
has evolved many promotional campaigns from a long time.
Introduction to
Business studies
Product giveaways and sample-
Marketing team of Cadbury offers sample products and
giveaways as prizes in their social media contest. This is done
by marketers of Cadbury to increase brand recognition among
people.
Cadbury has its effective presence on social networking sites
and digital media which helps it to reach as well as cater a
massive number of customers. Marketers of the company have
also use varied tradition methods of marketing their products
such as leaflets, newspapers, hoardings etc (Mullin, 2018).
Luo, L., 2020. Discovering Purchase Behaviour Patterns.
In Temporal Modelling of Customer Behaviour (pp. 49-73).
Springer, Cham.
Mullin, R., 2018. Promotional marketing. Routledge.
Tatlow-Golden, M. and Garde, A., 2020. Digital food marketing
to children: Exploitation, surveillance and rights
violations. Global food security, 27, p.100423.
References
Marketing mix is termed as a set of tactics or actions which a company
uses in order to understand market trends and develop their promotional
strategies for influencing potential buyers (Luo, 2020). In order to make
poster, selected company is Cadbury. Company was established in 1824
and has its headquarters in London, United Kingdom. This poster
highlights promotion element of marketing mix.
Promotion is one of the strategic element of marketing mix as it
essentially aids marketers in framing and executing marketing plan which
further helps in generating more revenue as well as profits (Tatlow-Golden
and Garde, 2020). Varied promotional strategies in relevance to Cadbury
are discussed below
• Social media promotion: Marketing team of Cadbury has effectively
adopted varied marketing strategies through social media platforms
such as Instagram, Facebook etc.