Cadbury: Identifying Recruitment, Selection & Training Methods in MNCs

This report analyzes Cadbury's recruitment, selection, and training methods within a multinational context. It begins with an introduction to Cadbury's background and the purpose of the research, which aims to enhance market share through improved HR practices. The report then details the aims and objectives, focusing on recruitment, selection, and training programs. It includes a project management plan, work breakdown structure, and Gantt chart, outlining the scope, costs, time scales, quality, communication, risks, and resources involved. The research methodology, including primary and secondary data collection methods, along with qualitative research techniques, is also discussed, including the use of questionnaires. The report further presents data analysis, recommendations, and a conclusion, reflecting on the importance of effective HR strategies for achieving global objectives. Finally, a reflection on the research process is provided.

Managing a Successful
Business Project
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Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................4
P1) Aims and Objectives of research.......................................................................................................4
P2: Preparation of project management plan in the context of Cadbury..................................................5
P3) Time scale in the context of Cadbury................................................................................................7
TASK 2.......................................................................................................................................................8
P4) Research methodology and techniques used to gather data in the context of Cadbury......................8
TASK 3......................................................................................................................................................11
P5: Data Analysis in the context of Cadbury........................................................................................11
P6: Recommendations & Conclusion in the context of Cadbury..........................................................14
TASK 4......................................................................................................................................................15
P7: Reflection.......................................................................................................................................15
REFERENCES..........................................................................................................................................17
APPENDIX...............................................................................................................................................18

TITLE
“To identify recruitment, selection & training methods for staff members to fulfill requirement in
multinational companies” A study on Cadbury.
INTRODUCTION
Every organization can achieve its long term sustainability in competitive market when
they have expert and talented manpower who commendation upper limit activity towards
achievement of organizational goals and objectives. Furthermore, expanding business at
international market and meet their needs requires maximum support from skilled and
knowledgeable employees. Therefore, it is important for an organization to conduct training,
selection and recruitment programs at workplace and make actions to improve these programs on
the basis of international requirements. To better understand the concept of the report selected
organization, Cadbury is a British multinational confectionery company that operated by
Mondelez international since 2010. It is famous company and take second position as
confectionery brand in the world after Mars. The headquarter of company situated in
Birmingham, England since 1824. The report discusses the aims and objectives of Cadbury in
order to increase their market share. The report also discusses the project management plan,
work breakdown structure and Gantt chart, research methodology, data collection and analysis,
an appropriate recommendations and conclusion. These all aspects assist Cadbury to make
relevant decision to achieve global essentials.
Background of research
Cadbury Was introduced by John Cadbury, England in 1824 about 195 years ago (Baylis,
Smith and Owens, 2017). The company operated their business across 50 countries worldwide.
The company famous for dairy milk chocolate, creme egg and roses selection box and many
others. In 2013, they introduce best brands, The Daily telegraph known as Cadbury among
Britain's most successful exports.
Purpose of research
The main purpose behind carrying out current research by Cadbury is to increase market
share and profitability due to which they try to improve their recruitment, selection and training
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programs to meet international needs and requirements. It helps the researcher to understand the
significance of improving HR practices within an organization.
TASK 1
P1) Aims and Objectives of research
Cadbury is currently enlisting the candidates whose qualifications and skills meet their
vacant job position. After enlisting, certain procedures are followed such as interview, group
discussion etc. These ensures them to get a candidate who are capable to meet the expectations
of an organization. After recruiting and selecting, training programs is conducted to improve
their existing skills and capacity to work in more effective and efficient way.
Aim-
The aim of the present research project is to examine “how multinational companies
improves recruitment, selection and training programs to meet international requirements.” By
making improvements in recruitment process includes shortlisting only those candidates who are
having sufficient knowledge and qualification to be an employee in Cadbury. Selection of
candidates is done on the basis of performance given by a candidate during recruitment process.
Along with this, training programs provides an opportunity to employees to convert their
weaknesses into strengths by improving their potentiality. This all benefits the company to
perform well in both domestic and international market. This results in meeting global needs.
Objectives
 To implement internal or external recruitment programs to fill the space of workforce
which assist Cadbury to achieve sustainability at global level.
 To adopt on-the-job training sessions for increasing skills and capabilities of employees
to drive Cadbury to meet global requirements.
 To enhance selection process by including suitable selection methods such as
psychometric test so as to select skilled and knowledgeable candidate to help them in
meeting international standards of HRM.
 To understand the outcome by improving recruitment, selection and training of
employees in Unilever.

P2: Preparation of project management plan in the context of Cadbury
Project management plan is a documentation which contains the information of all aspects
requires in execution of per-determined project of an organization. Thus, it is important for a
researcher to prepare such kind of document so as to make better coordination with employees,
customers and team mates. These aspects are briefly described in the context of project of
Cadbury and researcher are given as under:
 Scope- It refers to the possibilities of gaining something by researcher or an organization
at the end of research programs. In the context of Cadbury, getting knowledge about the
importance of different HR practices such as recruitment, selection and training
programs makes easy to assist manager of Cadbury to make decision whether to focus on
improvement of such programs or not. Furthermore, researcher also have wider scope
due to gaining knowledge of importance of training programs which makes easy for
them to assist their staff to serve client in more effective way (Brewster and Hegewisch,
2017).
 Cost- It is the amount which is required to execute research activities or implementation
of HR practices within an organization. In the context of Cadbury, £48000 is required to
incur by company to conduct and improve recruitment, selection and training programs.
For example, purchase of modern equipment’s, hiring trainer, advertising of vacant job
etc. requires huge cost to incur. On the other side, the researcher estimates £500 to incur
in order to execute different research activities which includes selection of research
methods and techniques, data collection and analysis etc.
Cost break down of Research:
Basis Cost
Cost of data collection £ 125
Cost of communication £ 25
Cost of travelling £ 25
Analysis of cost £100
Total £ 500
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 Time- It is the time scale within which all desired activities are aimed to complete by
researcher as well as an organization in order to get best possible outcomes. In the
context of Cadbury, around 4-5 weeks are required to undertake and improve recruitment,
selection and training programs whereas the researcher have estimated 10 weeks to carry
out all research activities in more effective way.
 Quality- It refers to a measure of excellence in completing the research as well as the
project activities. Therefore, project manager should collect the qualitative data in the
form of questionnaire, which will help towards completing the project activities on time.
It is related with measure of excellence in carrying out an effective research as well as
company’s activities. In the context of Cadbury, the using of quality equipment during
training programs, knowledgeable trainer etc. brings out quality outcome to an
organization. In the context of Researcher, using of primary data in which questionnaire
technique will used brings out most reliable result which increases the effectiveness of
decision made by Cadbury to meet global needs (Dittmar, 2015).
 Communication- It refers to the procedure of sharing information with each other who
are connected to the present project. In the context of Cadbury, conducting meeting,
video conferencing, mailing etc. are adopted to communicate their stakeholders regarding
their decisions to meet global needs. In the context of Researcher, using of questionnaire,
telephones, mails etc. are more useful in order to communicate with the selected
respondents in more effective way.
 Risk- It is associated with the activities executed by researcher and Cadbury. In the
context of Cadbury, the risk may have associated with increased cost of company due to
delay in hiring skilled and experienced candidates, inappropriate planning, Lack of
employees to work on using digital platform may also bring company backward from
their rivals. In the context of Researcher, lack of time and funds restricts researcher to
gather reliable data on the research topic. This will make difficult for researcher to draw
valid conclusion at the end of research.
 Resources- It is an important aspect without which the researcher and Cadbury even
can’t think of executing their desired project. In the context of Cadbury, equipment used
in training programs, funds used to incur in recruitment and selection process, trainer and
HR manager etc. are such resources that Cadbury must have to carry out its desired

project. On the other hand, researcher also requires resources to carry out research
activities which includes funds, books and journals, magazines etc. to gather reliable data
on the research topic (Fageha and Aibinu, 2013).
P3) Time scale in the context of Cadbury
Gantt Chart- It is introduced by Henry L. Gantt chart which shows the progress of
desired activities and the time at which entire research work will be completed. This makes easy
for research to make corrective actions to bring speed in execution of desired project so that
work will be completed on time and achieve reliable outcome to draw a valid conclusion at the
end of research.
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Work break down structure- It is the graphical representation which shows the division
of work into smaller parts so that the progress of each activity can be tracked. It makes easy for
researcher and its team mates to focus on each and every activity and understand their roles and
responsibilities to perform. This will ensure the effectiveness of decisions taken by researcher at
the end of research (Huntington, 2018).
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TASK 2
P4) Research methodology and techniques used to gather data in the context of Cadbury
To carry out an effective research, the researcher must have an appropriate knowledge to
adopt an effective methods and techniques so that the cost and funds allocated for research can
be controlled. Here these methods and techniques:
Methods of Data Collection
 Primary method of Data Collection- It is a method of collecting data for the very first
time by the researcher and are not published or used by anyone. It is supported by
different techniques such as interview, survey process etc. through which first-hand
information is collected. It consumes more time, funds and energy but provides reliable
outcome than using secondary method (Primary source and secondary source. 2018).
 Secondary method of data Collection- It is a method of collecting second hand
information which were already used by some other researcher due to having availability
on internet websites, books and magazines etc. It consumes less time, funds and energy
due to which the researcher adopt such methods only when they have limited resources.
In the present research, primary method of data collection is opted due to providing more
reliable and accurate result to the researcher on the research topic which in results increasing the
possibilities for researcher to draw a valid conclusion at the end of research.
Methods of research
There are various types of research which can be undertaken by the researcher. These
types include:
Quantitative method - It is a method which mainly focuses on the facts and figures thus
it takes into account numerical as well as statistical information due to which research only uses
such method if having proper knowledge about interpreting statistical information into
meaningful manner.
Qualitative method - It is a method which mainly focuses on getting opinions, views
and suggestions of respondents on the research topic. It provides reliable and accurate result due
to which the researcher uses exploratory research method who drives them to focus in depth.

From the above two research methods, qualitative method is used by researcher to
conduct present research as this method will help them in depth understanding about the research
topic and provide reliable outcome at the end of research (Letsoalo and Mollel, 2016)
Sample Size- It is the individuals who participates in the collection of data. These
participants include employees, customers and other stakeholders. In the present research, 40
respondents are selected whose views and suggestions are taken into consideration.
Questionnaire
Name:
Age:
Gender:
Add:
Mail ID
Q1) Are you aware about the concept of recruitment, selection and training programs?
 Yes
 No
Q2) According to you external factors affect to HR practices in effective manner?
 Agree
 Disagree
Q3) According to you after improvement HR practices easily meet with international
requirements?
 Yes
 No
Q4) What are the ways through which Cadbury can improve selection, recruitment and training
programs for their employees?
 Improve candidate engagement
 Manage candidate relationships
 Measure effectiveness of existing development methods
Q5 What kind of benefits Cadbury can receive after improving recruitment, selection and
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training programs during its expansion at global level?
 Achieving huge customer base.
 Attaining high profitability.
 Achieving sustainability at international level.
Q6 Which barrier mostly affected to Cadbury in completion of their aims and objectives?
 Inadequate time and funds
 Inappropriate methods adopted for recruitment and selection
Q7) Do you think HR function plays an important role in assisting Cadbury to meet
international needs?
 Yes
 No
Q8) What others aspect Nestle should focus to expand their business at global level?
 Political fluctuations
 Differences in cultural backgrounds
Q9) What are the strategies that assist Nestle to meet international requirements within given
time period?
 Adoption of marketing techniques
 Implementation of HR practices
Q10) Any other suggestion you want to provide Cadbury….
Qualitative questionnaire
Q1) What is the importance of improving recruitment process in Cadbury?
A) To meet the demands of customers internationally
B) Increasing sales
Q2) What are the challenges faced by businesses during globalization?
A) Shortage of capital
B) Lack of talented staff
C) Lingual barriers across borders