Cadbury: Identifying Recruitment, Selection & Training Methods in MNCs

This report analyzes Cadbury's recruitment, selection, and training methods within a multinational context. It begins with an introduction to Cadbury's background and the purpose of the research, which aims to enhance market share through improved HR practices. The report then details the aims and objectives, focusing on recruitment, selection, and training programs. It includes a project management plan, work breakdown structure, and Gantt chart, outlining the scope, costs, time scales, quality, communication, risks, and resources involved. The research methodology, including primary and secondary data collection methods, along with qualitative research techniques, is also discussed, including the use of questionnaires. The report further presents data analysis, recommendations, and a conclusion, reflecting on the importance of effective HR strategies for achieving global objectives. Finally, a reflection on the research process is provided.

Managing a Successful
Business Project
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Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................4
P1) Aims and Objectives of research.......................................................................................................4
P2: Preparation of project management plan in the context of Cadbury..................................................5
P3) Time scale in the context of Cadbury................................................................................................7
TASK 2.......................................................................................................................................................8
P4) Research methodology and techniques used to gather data in the context of Cadbury......................8
TASK 3......................................................................................................................................................11
P5: Data Analysis in the context of Cadbury........................................................................................11
P6: Recommendations & Conclusion in the context of Cadbury..........................................................14
TASK 4......................................................................................................................................................15
P7: Reflection.......................................................................................................................................15
REFERENCES..........................................................................................................................................17
APPENDIX...............................................................................................................................................18

TITLE
“To identify recruitment, selection & training methods for staff members to fulfill requirement in
multinational companies” A study on Cadbury.
INTRODUCTION
Every organization can achieve its long term sustainability in competitive market when
they have expert and talented manpower who commendation upper limit activity towards
achievement of organizational goals and objectives. Furthermore, expanding business at
international market and meet their needs requires maximum support from skilled and
knowledgeable employees. Therefore, it is important for an organization to conduct training,
selection and recruitment programs at workplace and make actions to improve these programs on
the basis of international requirements. To better understand the concept of the report selected
organization, Cadbury is a British multinational confectionery company that operated by
Mondelez international since 2010. It is famous company and take second position as
confectionery brand in the world after Mars. The headquarter of company situated in
Birmingham, England since 1824. The report discusses the aims and objectives of Cadbury in
order to increase their market share. The report also discusses the project management plan,
work breakdown structure and Gantt chart, research methodology, data collection and analysis,
an appropriate recommendations and conclusion. These all aspects assist Cadbury to make
relevant decision to achieve global essentials.
Background of research
Cadbury Was introduced by John Cadbury, England in 1824 about 195 years ago (Baylis,
Smith and Owens, 2017). The company operated their business across 50 countries worldwide.
The company famous for dairy milk chocolate, creme egg and roses selection box and many
others. In 2013, they introduce best brands, The Daily telegraph known as Cadbury among
Britain's most successful exports.
Purpose of research
The main purpose behind carrying out current research by Cadbury is to increase market
share and profitability due to which they try to improve their recruitment, selection and training
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programs to meet international needs and requirements. It helps the researcher to understand the
significance of improving HR practices within an organization.
TASK 1
P1) Aims and Objectives of research
Cadbury is currently enlisting the candidates whose qualifications and skills meet their
vacant job position. After enlisting, certain procedures are followed such as interview, group
discussion etc. These ensures them to get a candidate who are capable to meet the expectations
of an organization. After recruiting and selecting, training programs is conducted to improve
their existing skills and capacity to work in more effective and efficient way.
Aim-
The aim of the present research project is to examine “how multinational companies
improves recruitment, selection and training programs to meet international requirements.” By
making improvements in recruitment process includes shortlisting only those candidates who are
having sufficient knowledge and qualification to be an employee in Cadbury. Selection of
candidates is done on the basis of performance given by a candidate during recruitment process.
Along with this, training programs provides an opportunity to employees to convert their
weaknesses into strengths by improving their potentiality. This all benefits the company to
perform well in both domestic and international market. This results in meeting global needs.
Objectives
 To implement internal or external recruitment programs to fill the space of workforce
which assist Cadbury to achieve sustainability at global level.
 To adopt on-the-job training sessions for increasing skills and capabilities of employees
to drive Cadbury to meet global requirements.
 To enhance selection process by including suitable selection methods such as
psychometric test so as to select skilled and knowledgeable candidate to help them in
meeting international standards of HRM.
 To understand the outcome by improving recruitment, selection and training of
employees in Unilever.

P2: Preparation of project management plan in the context of Cadbury
Project management plan is a documentation which contains the information of all aspects
requires in execution of per-determined project of an organization. Thus, it is important for a
researcher to prepare such kind of document so as to make better coordination with employees,
customers and team mates. These aspects are briefly described in the context of project of
Cadbury and researcher are given as under:
 Scope- It refers to the possibilities of gaining something by researcher or an organization
at the end of research programs. In the context of Cadbury, getting knowledge about the
importance of different HR practices such as recruitment, selection and training
programs makes easy to assist manager of Cadbury to make decision whether to focus on
improvement of such programs or not. Furthermore, researcher also have wider scope
due to gaining knowledge of importance of training programs which makes easy for
them to assist their staff to serve client in more effective way (Brewster and Hegewisch,
2017).
 Cost- It is the amount which is required to execute research activities or implementation
of HR practices within an organization. In the context of Cadbury, £48000 is required to
incur by company to conduct and improve recruitment, selection and training programs.
For example, purchase of modern equipment’s, hiring trainer, advertising of vacant job
etc. requires huge cost to incur. On the other side, the researcher estimates £500 to incur
in order to execute different research activities which includes selection of research
methods and techniques, data collection and analysis etc.
Cost break down of Research:
Basis Cost
Cost of data collection £ 125
Cost of communication £ 25
Cost of travelling £ 25
Analysis of cost £100
Total £ 500
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 Time- It is the time scale within which all desired activities are aimed to complete by
researcher as well as an organization in order to get best possible outcomes. In the
context of Cadbury, around 4-5 weeks are required to undertake and improve recruitment,
selection and training programs whereas the researcher have estimated 10 weeks to carry
out all research activities in more effective way.
 Quality- It refers to a measure of excellence in completing the research as well as the
project activities. Therefore, project manager should collect the qualitative data in the
form of questionnaire, which will help towards completing the project activities on time.
It is related with measure of excellence in carrying out an effective research as well as
company’s activities. In the context of Cadbury, the using of quality equipment during
training programs, knowledgeable trainer etc. brings out quality outcome to an
organization. In the context of Researcher, using of primary data in which questionnaire
technique will used brings out most reliable result which increases the effectiveness of
decision made by Cadbury to meet global needs (Dittmar, 2015).
 Communication- It refers to the procedure of sharing information with each other who
are connected to the present project. In the context of Cadbury, conducting meeting,
video conferencing, mailing etc. are adopted to communicate their stakeholders regarding
their decisions to meet global needs. In the context of Researcher, using of questionnaire,
telephones, mails etc. are more useful in order to communicate with the selected
respondents in more effective way.
 Risk- It is associated with the activities executed by researcher and Cadbury. In the
context of Cadbury, the risk may have associated with increased cost of company due to
delay in hiring skilled and experienced candidates, inappropriate planning, Lack of
employees to work on using digital platform may also bring company backward from
their rivals. In the context of Researcher, lack of time and funds restricts researcher to
gather reliable data on the research topic. This will make difficult for researcher to draw
valid conclusion at the end of research.
 Resources- It is an important aspect without which the researcher and Cadbury even
can’t think of executing their desired project. In the context of Cadbury, equipment used
in training programs, funds used to incur in recruitment and selection process, trainer and
HR manager etc. are such resources that Cadbury must have to carry out its desired

project. On the other hand, researcher also requires resources to carry out research
activities which includes funds, books and journals, magazines etc. to gather reliable data
on the research topic (Fageha and Aibinu, 2013).
P3) Time scale in the context of Cadbury
Gantt Chart- It is introduced by Henry L. Gantt chart which shows the progress of
desired activities and the time at which entire research work will be completed. This makes easy
for research to make corrective actions to bring speed in execution of desired project so that
work will be completed on time and achieve reliable outcome to draw a valid conclusion at the
end of research.
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Work break down structure- It is the graphical representation which shows the division
of work into smaller parts so that the progress of each activity can be tracked. It makes easy for
researcher and its team mates to focus on each and every activity and understand their roles and
responsibilities to perform. This will ensure the effectiveness of decisions taken by researcher at
the end of research (Huntington, 2018).
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TASK 2
P4) Research methodology and techniques used to gather data in the context of Cadbury
To carry out an effective research, the researcher must have an appropriate knowledge to
adopt an effective methods and techniques so that the cost and funds allocated for research can
be controlled. Here these methods and techniques:
Methods of Data Collection
 Primary method of Data Collection- It is a method of collecting data for the very first
time by the researcher and are not published or used by anyone. It is supported by
different techniques such as interview, survey process etc. through which first-hand
information is collected. It consumes more time, funds and energy but provides reliable
outcome than using secondary method (Primary source and secondary source. 2018).
 Secondary method of data Collection- It is a method of collecting second hand
information which were already used by some other researcher due to having availability
on internet websites, books and magazines etc. It consumes less time, funds and energy
due to which the researcher adopt such methods only when they have limited resources.
In the present research, primary method of data collection is opted due to providing more
reliable and accurate result to the researcher on the research topic which in results increasing the
possibilities for researcher to draw a valid conclusion at the end of research.
Methods of research
There are various types of research which can be undertaken by the researcher. These
types include:
Quantitative method - It is a method which mainly focuses on the facts and figures thus
it takes into account numerical as well as statistical information due to which research only uses
such method if having proper knowledge about interpreting statistical information into
meaningful manner.
Qualitative method - It is a method which mainly focuses on getting opinions, views
and suggestions of respondents on the research topic. It provides reliable and accurate result due
to which the researcher uses exploratory research method who drives them to focus in depth.

From the above two research methods, qualitative method is used by researcher to
conduct present research as this method will help them in depth understanding about the research
topic and provide reliable outcome at the end of research (Letsoalo and Mollel, 2016)
Sample Size- It is the individuals who participates in the collection of data. These
participants include employees, customers and other stakeholders. In the present research, 40
respondents are selected whose views and suggestions are taken into consideration.
Questionnaire
Name:
Age:
Gender:
Add:
Mail ID
Q1) Are you aware about the concept of recruitment, selection and training programs?
 Yes
 No
Q2) According to you external factors affect to HR practices in effective manner?
 Agree
 Disagree
Q3) According to you after improvement HR practices easily meet with international
requirements?
 Yes
 No
Q4) What are the ways through which Cadbury can improve selection, recruitment and training
programs for their employees?
 Improve candidate engagement
 Manage candidate relationships
 Measure effectiveness of existing development methods
Q5 What kind of benefits Cadbury can receive after improving recruitment, selection and
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training programs during its expansion at global level?
 Achieving huge customer base.
 Attaining high profitability.
 Achieving sustainability at international level.
Q6 Which barrier mostly affected to Cadbury in completion of their aims and objectives?
 Inadequate time and funds
 Inappropriate methods adopted for recruitment and selection
Q7) Do you think HR function plays an important role in assisting Cadbury to meet
international needs?
 Yes
 No
Q8) What others aspect Nestle should focus to expand their business at global level?
 Political fluctuations
 Differences in cultural backgrounds
Q9) What are the strategies that assist Nestle to meet international requirements within given
time period?
 Adoption of marketing techniques
 Implementation of HR practices
Q10) Any other suggestion you want to provide Cadbury….
Qualitative questionnaire
Q1) What is the importance of improving recruitment process in Cadbury?
A) To meet the demands of customers internationally
B) Increasing sales
Q2) What are the challenges faced by businesses during globalization?
A) Shortage of capital
B) Lack of talented staff
C) Lingual barriers across borders

Q3) How improvements in selection process can impact in achieving business
objectives?
a) Increasing revenues
b) Improving reputation of the company
TASK 3
P5: Data Analysis in the context of Cadbury
Q1) Are you aware about the concept of recruitment, selection and
training programs?
Frequency
 Yes 35
 No 5
Total 40
Interpretation: It is clearly seen from the above pie chart that there are 35 respondents
among 40 people who knows the concept of recruitment, selection and training whereas the other
5 respondents doesn’t know much regarding the same concept.
Q2) According to you external factors affect to HR practices in effective
manner?
Frequency
 Agree 15
 Disagree 25
Total 40
Interpretation: It is clearly identified from the above figures that Cadbury need to focus
on those external factors that directly impact on HR practices. So it is required to conduct survey
before apply the changes. There is analyses that 15 respondents agree with external factors does
not affect effectively so company easily change their HR policies.
Q3) According to you after improvement HR practices easily meet with Frequency
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international requirements?
 Yes 24
 No 16
Total 40
Interpretation: 24 respondents out of 40 respondents thinks that after improvement into
HR Practices Cadbury easily met with their requirements. After analysis it is getting that it will
help to attract new talent and easily set right person at right place.
Q4) What are the ways through which Cadbury can improve selection,
recruitment and training programs for their employees?
Frequency
 Improve candidate engagement Aptitude Test 1818
 Manage candidate relationships Personal Interview 1022
 Measure effectiveness of existing HR practices 1240
Total 40
Interpretation: Out of 40 respondents, 22 18 respondents prefers improvement of
candidate engagement to be adopted by Cadbury in order to improve their existing HR practices
whereas the remaining 10 and 12 respondents respectively said that managing candidate
relationship and measuring effectiveness of existing HR practices will be the most suitable
strategy to develop recruitment, selection and training programs of Cadbury. personal interview
to include in recruitment and selection process of Cadbury as this will help in identifying the
behavior and skills of candidates. The remaining 18 respondents thinks aptitude test will be the
best option to opt.
Q5 What kind of benefits Cadbury can receive after improving
recruitment, selection and training programs during its expansion at
global level?
Frequency
 Achieving high retention rate of employees 16
 Attaining high profitability 10
 Achieving sustainability at international level 14

Total 40
Interpretation: Among 40 respondents, 16 thinks enhancing recruitment, selection and
training programs increases the retention rate of employees working under Cadbury whereas the
other 10 and 14 thinks it will help in achieving high profitability and sustainability in respective
manner.
Q6 Which barrier mostly affected to Cadbury in completion of their aims
and objectives?
Frequency
 Inadequate time and funds 28
 Inappropriate methods adopted for recruitment and selection 12
Total 40
Interpretation: 28 respondents thinks lack of time and funds restrict Cadbury in
achieving their aims and objectives whereas the remaining 12 thinks using of inappropriate
methods in recruitment and selection of Cadbury.
Q7) Do you think HR function plays an important role in assisting
Cadbury to meet international needs?
Frequency
 Yes 32
 No 8
Total 40
Interpretation: It is identified from the above pie chart that 32 respondents out of 40
respondents that HR function plays an important role in driving Cadbury to meet international
needs whereas the remaining 8 respondents doesn’t think so.
Q8) What others aspect Cadbury should focus to expand their business at
global level?
Frequency
 Political fluctuations 18
 Differences in cultural backgrounds 22
Total 40
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Interpretation: It is identified from the above pie chart that out of 40 respondents 22
respondents thinks Cadbury need to understand the cultures of people so as to make their
business more successful whereas the remaining 18 thinks understanding of political fluctuations
will be the most required to understand.
Q9) What are the strategies that assist Cadbury to meet international
requirements within given time period?
Frequency
 Adoption of marketing techniques 18
 Implementation of HR practices 22
Total 40
Interpretation: Among 40 respondents, 18 respondents thinks using of marketing
techniques will help Cadbury in meeting international requirements while the remaining 22
respondents thinks adoption of HR practices including recruitment, selection and training drives
Cadbury to achieve international sustainability by meeting desired needs and requirements.
Qualitative questions:
Q1) What is the importance of improving recruitment process in Cadbury?
Factor Explanation
A) To meet the demands of customers
internationally
By improving the recruitment methods of Cadbury, a
pool of highly efficient and talented staff can be
ensured with good interpersonal skills. Such
employees can deal better with the problems of
international customers thus building strong
customer relations.
B) Attaining high profits The productivity of employees greatly influences the
capability of an organisation in attaining high profits
as they are the people who deal with the customers

Q1) What is the importance of improving recruitment process in Cadbury?
and increase sales by building strong customer
relations.
Q2) What are the challenges faced by businesses during globalisation?
Factor Explanation
A) Shortage of capital Due to the shortage of funds and finance, Cadbury
can face many challenges like being able to invest in
other countries and set up factories due to lack of
capital.
B) Lack of talented staff Due to lack of skilled and talented employees, the
quality of products might deteriorate which
ultimately effects sales and revenues of the company.
C) Lingual barriers across borders Due to different languages in different countries a
lingual barrier can affect the establishment of
business in other countries. This might create
misunderstanding the objectives of the company by
government of other countries.
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Q3) How improvements in selection process can impact in achieving business
objectives?
Factors Explanation
a) Increasing revenues Improved selection process can give Cadbury a
competitive advantage of accumulating a pool of
highly talented and skilled employees who can work
efficiently and effectively in achieving company
goals and objectives.
b) Improving reputation of the company Efficient employees recruited in a proper manner will
ensure better services to the customers by providing
better solutions to their queries and problems. This
builds strong customer relations and improves the
company reputation.
P6: Recommendations & Conclusion in the context of Cadbury
It is clearly analyzed from the above analysis that Cadbury need to focus on different
aspects which brings success towards them at international level. Here are some
recommendations that must be consider by Cadbury:
 Cadbury mainly need to focus on recruiting candidates outside of an organization by
using various advertising techniques such as pamphlets, official website, social media etc.
 It also requires for an organization to provide training programs at workplace instead of
sending employees to different fields outside of an organization. Due to introduction of
advanced technologies and modern equipment, the employees need to be educated to
work on them which can be possible only when training will be provided at workplace.
 Cadbury need to avail funds from different sources such as Banks as improving
recruitment, selection and training programs required huge amount of funds to invest.

 Cadbury need to mainly emphasis on personal interview during recruitment and selection
process as this will enable manager to identify the different skills of candidates which can
be more helpful towards an organization.
 Cadbury also requires to conduct PESTLE Analysis as well as understanding the cultures
of different nations in order to achieve huge sustainability at international market.
As per the above report it is concluded that organization need to take lots of actions in
respect to make its organization at international level to get growth. For this, first the manager
need to hire a researcher who brings valuable information towards them for challenges and issues
that may come during enlargement of an organization at international level. After this, a
company need to take actions on the basis of conclusion drawn through investigator in the last of
research taking support from different research techniques such as primary and secondary data,
work breakdown structure and Gantt chart, preparation of project management plan etc.
TASK 4
P7: Reflection
During the research project based on the topic of “How do Cadbury improve the
recruitment, selection and training of their employees to meet International requirements”. I have
learned lots of things such as importance of skills which are required to attain in order to carry
out an effective research work. These skills include communication, analytical, written skills etc.
I have noticed that I am lacking of some skills which I need to improve on. Apart from this, good
response from respondents makes easy for me to gather relevant data based on research topic but
due to having limited resources, I can take only 40 respondents as sample size.
Competency How I have developed in this area Why this will help me in the future
Analytical
skills
This skill can be developed through
undertaking a case study in which
analysis of complex situations are asked
to done.
This will help me to undertake the
research work for clients which
builds growth in my professional
career as a researcher.
Project
planning
This skill can be developed through
analysing the situations that may come
This skill helps me in undertaking
the expansion project of different
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in the process of their execution. It can
be done through using analytical tools
such as PESTLE to analyse the
complexities that hinder project success.
business clients. Understanding of
each aspects required in project such
as cost, time, resources, quality etc.
help me to deal with them in more
effective and efficient manner.
Communicatio
n Skill
This skill can be developed through
taking participate in communication
classes and other group activities where
I can get opportunity to deal with others.
This skill will help me in getting
better response while carrying out an
appropriate research by
communicating with them in their
own language so that they feel
comfortable and provide accurate
answers to my queries.
To conduct this research I was focusing on the my skills that required to gather data from
different sources. Firstly I create a team and allot work them according to their skills. During to
research I was facing many problems and people did not cooperate easily. That time team mates
worked in unity and many time create conflicts. As a result I was reducing my weakness and
enhance my strength effectively.

REFERENCES
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Dittmar, K., 2015. Encouragement is not enough: Addressing social and structural barriers to
female recruitment. Politics & Gender 11(4). pp.759-765.
Fageha, M. K. and Aibinu, A. A., 2013. Managing project scope definition to improve
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Sciences. 74. pp.154-164.
Huntington, J., 2018. Managing the Practice: Whose Business?. CRC Press.Julien, P. A.,
2018. The state of the art in small business and entrepreneurship. Routledge.
Letsoalo, E. M. and Mollel, N .M., 2016. From researching about farmers to researching with
farmers: Experiences of the University of Limpopo’s Centre for Rural Community
Empowerment (CRCE) in Limpopo Province, South Africa.J
Lundin and et. al., 2015. Managing and working in project society. Cambridge University Press.
Polonsky, M. J. and Waller, D. S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Polonsky, M. J. and Waller, D. S., 2018. Designing and managing a research project: A
business student's guide. Sage publications.
Scott, D. J., Ditroilo, M. and Marshall, P. A., 2017. Complex training: the effect of exercise
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Online
Primary source and secondary source. 2018. [Online]. Available through;
<https://businesscasestudies.co.uk/food-standards-agency/market-research-and-
consumer-protection/primary-and-secondary-research.html>.
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APPENDIX

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APPENDIX II
Template for Performance Review to be attached with the report by the learner:
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