Detailed Marketing Plan for Cadbury's New Silk Bubbly Chocolate Bar

This report provides a comprehensive marketing plan for Cadbury's new chocolate bar, 'Silk Bubbly.' It begins with an introduction to marketing's role in product promotion and sales. The report then outlines the basic marketing plan, including marketing objectives, strategies (segmentation, targeting, and positioning), marketing mix, and implementation and control. A detailed strategic marketing plan is presented, covering marketing objectives, segmentation strategies (geographic and demographic), targeting, positioning, and the marketing mix (product, price, place, promotion, people, process, and physical evidence). The report includes a comparison of Cadbury with Nestle, focusing on product, place, price, promotion, people, process, and physical evidence. The conclusion emphasizes the importance of the marketing mix for gaining a competitive advantage and achieving marketing objectives. The report also references several academic sources.

Marketing Essentials
TASK 3

Table Of Content
 Introduction
 Basic Marketing Plan
 Detailed Strategic Marketing Plan
 Comparison
 Conclusion
 References

Introduction
Marketing is the most important function because
it aids the establishment in selling, advertising and
promoting its products and services so that it can
execute competitiveness over competitor in the
market. This presentation is going to develop a
marketing plan for the new product of Cadbury
company which is a new chocolate bar named
'Silk Bubbly'.

Basic Marketing Plan
There are several steps that the Cadbury has
to take in order to develop a basic
marketing plan. These steps are:
 Marketing objectives
 Marketing strategies
 Segmentation
 Targeting
 Positioning
 Marketing Mix
 Implementation and control

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 Marketing Objectives: In order to prepare an
effective marketing plan and strategies, it is
compulsory to identify the external and internal
environmental factors.
 Marketing Strategies: After deciding the
marketing objectives, the marketing managers
have to prepare the marketing strategies, which
can be decided on the basis of some business
analysis tools such as Segmentation, Targeting
and Positioning.

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 Marketing Mix: Marketing tactics are those
which are applied by the organization in order to
implement an effective marketing strategy
(Takeara and others, 2017). Market mix
components are most important tactics which are
utilized by Cadbury for having improved growth.
 Implementation and Control: For executing the
above mentioned plan, it is crucial to prepare an
impressive marketing budget. Without sufficient
financial resources, it will not be possible to apply
all the marketing strategies in order to sale the
product.

Detailed Strategic Marketing Plan
Marketing Objectives: Being a manufacturer of the
confectionery product, Cadbury have conducted a
broad research in the market and then understand the
market trends and advantages and disadvantages. The
company then decided the main objective of the
company’s product and services which are:
 Providing better experience and satisfaction to the
customers.
 Promoting the 'Silk Bubbly' and increase the market
share of the product.
 Expending the business activities on new locations.

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Marketing Strategies: The marketing managers
of the Cadbury has to prepare the marketing
strategies by performing following tasks:
 Segmentation: For segmenting the market,
Cadbury would take aid of geographic and
demographic components because it assists the
administration in portioning the market in
befitting manner.

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 Targeting: The respective firm can choose the
its potential customers on demographic
segmentation basis.
 Positioning: For drawing the attention of
targeted customer segment, Cadbury needs to
take the help of various advertisement and
promotional tools and techniques such as social
media, TV advertisements and personal selling
as well.

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Marketing Mix: The marketers have to decide
the balance and plan for various elements of
marketing mix, which are:
 Product: The most essential product of
Cadbury is its high-quality rich chocolate
product for the potential customers of a every
age and the product is pure-veg.
 Price: The price range of 'Silk Bubbly' cream
will be introduced in two sizes for $1 and
$2.50 so that customers with all economic
background can purchase the product.

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 Place: For attaining the sustainable growth,
company will not only expend the number of
stores but also provide the product on social
selling platforms.
 Promotion: For attracting more and more
customers, company will provide discount to the
customers and increase the advertising activities.
 People: The company will hire skilled marketing
and selling professionals who can sale the
products with maximum customer satisfaction.

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 Process: An easy and systematic process for
ordering and delivering the product will have to
be accomplish so that business objectives can
be achieved.
 Physical Evidence: The highly satisfied
customers and registered brand logo will work
as a reliable physical evidence for the
organization.