Cadbury Marketing Plan: Strategic Development & Tactical Application

This report provides a comprehensive analysis of Cadbury's marketing strategies and tactics, evaluating how the company achieves its business objectives. It explores key strategies such as differentiation, product development, and the use of social media. The report includes a detailed marketing plan for Cadbury's new celebration pack, covering aspects like the company's mission, marketing mix strategies, PESTLE analysis, segmentation, targeting, and positioning (STP). It outlines marketing programs, budget allocation, and methods for monitoring and evaluation. Furthermore, the document discusses Cadbury's promotional and advertising strategies, including the use of emotional appeals and attractive packaging, and examines the strategic application of the 7Ps of marketing. The plan aims to increase sales, profitability, and customer base through various marketing initiatives.

Marketing Essentials

TABLE OF CONTENT
 IntroductionIntroduction
M3. Evaluating the tactics applied by company in order to demonstrate the way
business objectives can be achieved
P4. Producing as well as developing basic marketing plan for Cad buryP4. Producing as well as developing basic marketing plan for Cad bury
M4. Detailed and coherent marketing plan For CadburyM4. Detailed and coherent marketing plan For Cadbury
D2 Designing strategic marketing plan which can be tactically applied the use of 7
P's

INTRODUCTION
Marketing is important business activity which assist an enterprise in accomplishing desired
business objectives. It is the business activity which is mainly cornered with promoting of
goods or services. Marketing is considered to be as crucial business activity as it enables
organization to maintain long lasting relationship with customers. It is essential as
marketing helps an organization in selling products as well as services. Marketing can be
defined as action of promoting as well as selling products or services. This business
activity assists an enterprise increasing sales as well as profitability

M3. Evaluating the tactics applied by company in order to demonstrate the way business objectives can be
achieved
The marketing objective of Cadbury is to increase sales and earn higher profit. Cadbury in order to accomplish desired marketing objectives.
The two important strategies which has assisted an organization in accomplishing desired marketing objectives are differentiation and
product development. In addition to this, Business entity has launched new logo and has made more attractive packaging of its products
which has helped an enterprise in achieving its marketing objectives (Aslam, 2018). An organization has organized marketing
campaign in order to target kids. The advertisement content used by cadbury emphasizes on the relationship between parents and
children. Firm in order to increase sales and market share has planned to target adults. Cadbuiry also utilities the social media platform
which has assisted business entity in developing the strong relationship with customers.

CONT.
On the other hand, Marketing objective of Nestle is to increase market share and gain
customer loyalty (Powell and Osborne, 2020). Nestle has adopted the ethical marketing
strategy for achieving its set goals. In addition to this, Nestle has included all the
important elements of marketing mix in its promotional plan which has assisted them in
accomplishing desired target. Nestle has form strategic partnership with other global
companies which has provided firm an ease in promoting products or services at
international level. It has helped nestle in gaining the competitive advantage. Nestle
participates in social welfare program which has assisted an enterprise in gaining the
customer loyalty. An organization offers wide range as well as variety of products in
order to attract customers. Nestle is concentrating on single segment which as assisted
business entity in fulfilling the need of target audience which is essential in order to
achieve desired outcome. Nestle utilizes the geographic marketing segmentation strategy.

CONT.
An enterprise has made investment of approx, twenty five million on machinery for doing attractive packaging of products. In addition to
this, an organization has also utilities the customer engagement strategy for accomplishing desired marketing objectives. Cadbury has
also formed strategic partnership with Facebook and has introduced the online gifting chocolate which has helped an organization in
increasing sales and profitability. Customizing branding strategy has been implemented by an organization which has helped them in
achieving desired marketing objectives. An organization offers discounts to people during festive session. Now, business entity is
concentrating on using the new marketing channel for promoting brand. Cad bury sponsor various social welfare as well as sports
events which has enabled firm to gain brand recognition in the market.

P4. Producing as well as developing basic marketing plan for Cad bury
Executive summary : This section will include the detail about the tactics adopted by cad bury
for promoting new celebration pack which consists of unique combination of items. It will
include detailed information about the mission of firm, marketing program organized by firm
for Promoting budget. It will involve the marketing mix strategies, pestle analysis,
segmentation, targeting and positioning of organization. Also, it will cover that marketing
programs and budget for implementing the marketing plan to achieve marketing objectives of
business. It will involve monitoring and evaluation of overall marketing plan for accomplish
objectives of firm. mission of firm, marketing program organized by firm for Promoting
budget. It will involve the marketing mix strategies, pestle analysis, segmentation, targeting and
positioning of organization. Also, it will cover that marketing programs and budget for
implementing the marketing plan to achieve marketing objectives of business. It will involve
monitoring and evaluation of overall marketing plan for accomplish objectives of firm.

Company overview : Cadbury is a British multinational organization located in London. An
organization sell chocolates and other confectionery items. An enterprise is among the
second largest confectionery brand worldwide. Company operates is more than 50 nations
worldwide. It is called for its Dairy Milk chocolates, the Creme Egg and Roses selection
box and many other confectionery products (Chaffey and Ellis-Chadwick, 2019 ). It is the
one of the best-known British brands in Daily Telegraph which named Cadbury between
the most successful export in Britain. There are various production sites like Bournville
which employs almost 1000 people. There are 3000 staffs working in Cadbury in the UK.
Company provide various range of products such as Cocoa Essence, Easter Egg, Dairy
Milk, Bournville, Dairy Milk Silk, Bubbly, Big Race Oreo etc.

Mission : The mission of cad bury is to provide premium quality of product at reasonable
price to customers. They build reputation upon quality and commitment to continuous
improvement ensure that fulfilling the promise by them (Kumar, 2018).
Vision : It is the vision of Cad bury is to be one of the most favourite brand among
customers. Another vision of peaceful equitable society and widen on the values of
society justice for all.
Marketing objective: Cadbury wants to increase its sales and profitability. The marketing
objectives of company is to have offering in every category to broad the market and
growing in the market.

Pestle analysis:
Political factor : Unstable political situation can have negative effect on the marketing plan
of Cadbury. It is required by manager in Cadbury to determine the right time for
promoting or launching goods (Hunt, 2018). The imposition of taxes is another political
factor which will define management, investment and payment to shareholders.
Government concern regarding proposals for sugar tax and pressures which is highly
influenced on manufacturer, so that they can reduce amount of sugar.
Economic factor : Increase in costs of advertisement can have adverse effect on marketing
budget of an organization. Marketing manager in Cad bury is required top develop
flexible budget for marketing. It involves interest rate, exchange rate affect operations and
manufacturing of company. For example: if the labour costs is high in certain nation, so
that it impact on marketing of products and services of Cadbury.

Social factor: Changes in trends can have influence on the method of communication used
by firm. It involves consumers taste and preferences, demand etc. that influenced on sales
of products and services of Cadbury (Camilleri, 2018 ). Therefore, company needs to
planning of marketing of goods and services for increasing demand, satisfaction and
expectation of consumers in the marketplace.
Technological factor :It provides firm an opportunity to utilize the latest technique for
promoting brand. Company utilised technology that improving procedure of
manufacturing which help to marketing of products and services in the market. This help
to know about consumers demand, needs and wants about the products within social
media marketing by the company. This aid to increase sales and profits of business.

Environmental Factor: Consumer aware to protect the environment of nation, so that they
are demanding environment friendly products and services. Therefore, company adopt
techniques which are environment friendly and they also maintain brand image of their
markets. This help to increase sales and profits of business (Mullin, 2018). Company also
take into account techniques about recycling and waste management in the workplace.
Legal factors : Changes in laws has great effect on marketing plan of firm. It is required by
cad bury to consider all laws while developing marketing plan. As it will help firm in
eliminating legal as well as ethical issues. Company has to take into account different
patents and laws which exist in certain nation in relation to enter the market. Also, they
have to express to environmental, production and employment rules of nation when set up
their manufacturing plant.