Cadbury's Marketing Mix: Report on Strategies and Analysis

This report provides an in-depth analysis of Cadbury's marketing mix, focusing on the company's strategies related to product, price, place, and promotion. It examines how Cadbury utilizes these elements to achieve its business objectives and gain a competitive advantage in the confectionery market. The report highlights Cadbury's diverse product range, including chocolates, beverages, and biscuits, and how these products are tailored to meet customer needs. The analysis also covers Cadbury's approach to pricing, distribution, and promotional activities, including its seasonal marketing campaigns. The report concludes by summarizing the effectiveness of Cadbury's marketing strategies in maximizing sales and building brand goodwill. The report discusses marketing mix, its importance, and how it helps the business to achieve their goals.

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Marketing mix is a marketing technique through
which they can focus on various factors such as
price, place, product and promotion (Thabit and
Raewf, 2018). The marketing mix approach was
stated by E. Jerome McCarthy and this technique of
marketing is customer centric approach. Cadbury is
a confectionery company which was founded by
John Cadbury in 1824 in Birmingham, UK. This
project report is based on marketing mix strategy of
Cadbury and how these strategies are beneficial for
organisation.
Cadbury provides wide variety of products which are
chocolates, beverages, biscuits, desserts and ice cream.
Through wide variety of products, Cadbury aims to
target huge number of customers by analysing their
needs and delivering products and services based on
customer requirement which can meet customer
satisfaction (van Tulder and et.al, 2018). By making
variety of products and through introducing different
varieties, it helps business to meet customer
requirements through which business can enhance
profitability and sustainability.
CONCLUSION
From the above mentioned report, it can be
concluded that the marketing strategy help business to
accomplish their goals and gain competitive advantage
from their managerial functions.
The marketing mix strategy of Cadbury help
business to accomplish their goals and objectives
through which business can gain competitive
advantage. Several factors which are analysed
through marketing mix technique are: price, place,
product and promotion. The Product strategy of
marketing mix is analysed and mentioned below:
Cadbury provides a wide variety of products through
which business can gain profit and build their
goodwill in marketplace. Some of the products
which are offered by Cadbury are Crunchie,
Bournville, Dairy Milk, Five star, Perk and others.
The products which are offered by Cadbury are
based on seasons of each country such as Halloween,
Christmas, Diwali, etc through which they can
maximise sale of their products.
Marketing Mix
INTRODUCTION Marketing Mix