This report provides a comprehensive analysis of Cadbury, a multinational confectionery business. It begins with an introduction to the company, including its history, market position, and product offerings. The report then delves into a detailed business profile of Cadbury, highlighting its strengths, such as brand recognition and global presence, and its weaknesses, including distribution challenges in rural areas and quality concerns. A comparative analysis of Cadbury and Nestle is presented, examining their performance, marketing strategies, and product portfolios. The report further explores strategies for overcoming Cadbury's weaknesses, strengthening its existing performance, and identifying areas for business expansion. The analysis includes an assessment of Cadbury's existing business plan, suggestions for improvement, and a proposed action plan. Finally, the report discusses the impact of proposed changes on the company and its employees and outlines a plan to handle change within the business. The report concludes with an overview of Cadbury's performance improvements over the past two years.
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