Cadbury: In-depth Analysis of Business Environment, SWOT & PESTLE

This report presents a comprehensive analysis of Cadbury's business environment, focusing on SWOT and PESTLE frameworks. The introduction provides an overview of Cadbury, a British multinational confectionery company, and highlights the significance of business environment analysis. The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors impacting Cadbury's operations, detailing their positive and negative influences. The SWOT analysis evaluates Cadbury's strengths, weaknesses, opportunities, and threats, assessing internal and external factors affecting its business. The interrelation between PESTLE and SWOT analyses is discussed, demonstrating how macroeconomic factors interact with Cadbury's strengths and weaknesses. The conclusion summarizes the key findings, emphasizing how these analyses inform strategies for enhanced productivity and market share. The report is supported by references to relevant academic sources.

BUSINESS
AND
THE BUSINESS ENVIRONMENT

TABLE OF CONTENTS
• INTRODUCTION
• PESTLE ANALYSIS OF CADBURY
• SWOT ANALYSIS OF CADBURY
• INTERRELATION OF SWOT AND PESTLE ANALYSIS
• CONCLUSION
• REFERENCES

INTRODUCTION
• Business environment refers to process and procedure which held in organisation to achieve the objectives within
specified time.
• Business objectives help organisation to increase their market share and productivity.
• Present study lay emphasis on Cadbury.
• Cadbury is a British multinational confectionery company which has headquartered in London. This presentation
outlines Swot and Pestle analysis of Cadbury to evaluate positive and negative impacts that influence business
operations.
• It also frames the interrelation between swot and Pestle.

PESTEL ANALYSIS OF CADBURY
• Business operations refers to have effective and stable operations in organisation which lead to have
sustainable growth and stability in earning money.
• There are some factors that impact upon these business operations which are evaluated by PESTLE
analysis.
• Pestle gives detailed analysis of positive and negatives impacts that influence business operations.
• Pestle stands for political, economic, social, technological, legal and environmental.

CONTINUE
• Political factors
• This factor refers to policies made by government for welfare of citizens of nations so that products of
different organisation do not harm people and free to use.

CONTINUE
• Economic factors
• This factor refers to analysis of economic news of competitive market against favourable brands which will
help organisation to make strategies to gain competitive advantage

CONTINUE
• Social factors
• This factor refers to evaluate customer behaviour towards the product of organisation and its helps to get
information regarding customer demands, expectations and needs.

CONTINUE
• Technological factors
• This factor refers to innovations researched by scientist for better productivity.

CONTINUE
• Legal factors
• This factor refers to legal laws made by government of every nation. Legal laws are mandatory and need to
be followed by every organisation.

CONTINUE
• Environmental factors
• This factor refers to climatic changes that made naturally or man made but affect organisation productivity
and market share.

SWOT ANALYSIS OF CADBURY
• To evaluate strength and weakness of organisation, SWOT analysis has to be done.
• It considers internal and external factors that affect business operations.
• It focuses on both positive and negative impacts and distribute them among strength, weakness, threats and
opportunities.

CONTINUE
• Strength
• Weakness
• Threat
• Opportunities