Cadbury: Internal and External Analysis Consultancy Project

This consultancy project provides a comprehensive analysis of Cadbury, a multinational confectionery company. The report begins with an introduction to Cadbury, its history, and its market presence. The main body of the report includes a detailed SWOT analysis, examining the company's strengths, weaknesses, opportunities, and threats. It then applies a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors impacting Cadbury. Porter's Five Forces model is used to evaluate the competitive landscape, including the bargaining power of buyers and suppliers, the threat of new entrants and substitutes, and the intensity of rivalry. The BCG matrix is applied to analyze Cadbury's product portfolio, and a value chain analysis is conducted to identify sources of competitive advantage. The report concludes with strategic recommendations for Cadbury's future, including leveraging digital marketing, diversification, and corporate social responsibility. The analysis is supported by references to relevant academic sources.

CONSULTANCY PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
SWOT .........................................................................................................................................1
PESTLE .....................................................................................................................................2
Porter’s 5 forces ..........................................................................................................................2
BCG matrix..................................................................................................................................3
Value Chain Analysis : ...............................................................................................................4
Recommendations .......................................................................................................................4
CONCLUSION................................................................................................................................4

INTRODUCTION
Cadbury is known as famous multinational corporation of United Kingdom, which was
owned by American food company Mondelez international. Headquarter of Cadbury is situated
in Uxbridge, London. The company was stabilised by John Cadbury in 1824, for trading
chocolate, and team, coffee in Market. The company is famous for its chocolate, sweets,
beverage and confectionery product. Now they also deal with coffee and soft drink product also.
Its target market area is spreading in more then 150 countries. India, Pakistan, Turkey, South
America, is the main market sector of this organization. Cadbury is establish with taken vision of
peacefulness, equitable society free from discrimination and build top position in food market by
provide full satisfaction to customers. This report briefly discuss about internal and external
analysis of Cabury and also define competitive market technique used for identifying capabilities
of company.
MAIN BODY
Analysis of tools
SWOT
TO understand capabilities and weakness of Cadbury SWOT analysis which is one of the most
essential tool of environment scanning has been applied.
SWOT ANALYSIS OF CADBURY
Strength
 Cadbury is one of the most popular and
well reputed brand of chocolate.
 They use effect marketing and
distribution promotional strategies.
 Availability of financial resource.
 Use diversify marketing product
strategies. Cadbury have skilled workforce (Datta,
and Vijayvargy, 2011).
Weakness
 They did not cover rural markets at
global level.
 Now people is getting more concern
about their health thus they avoid
chocolate.
 Weak structure in US market.
 Problem of diversification and cultural
issues in global market.
Opportunities Threat
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 Have great opportunities Mid Asian
market as their people cerebrate more
festive specially in India. Globalization helpful in spreading
market,Have strong digital market
platform to attract customers.
 Suffers from threat of new competitions
as well as rival insularities.
 Availability of substitute in market. In
recent time Cadbury is face
controversies.
PESTLE
This tool of environment scanning useful in identifying positive and negative outcome of
external elements.
Political: It positively as well as adversely impact of operations of Cadbury. Government may
reduce rules and regulation to spread market area in different countries . However they imposed
high rate of tax which is the main case of decrement in sales rate of Cadbury in UK market.
Economical: After the impact of Brixit , it require high rate of interest to take loan from bank .
Applying monetary policy is not favourable for running business operation's of Cadbury. Their
cost of preparing product is get ting too high, even they did not hire workers at lower wage rate.
Social: Market of Cadbury is spread in different countries, their department have build strong
connection with religion by using attractive line. They build strong relation in society. Thus they
maintain sustainability.
Technological: Using technology help in changing the entire production procedure of Cadbury.
They use advance technologism and equipment which help in design, and packaging products in
effective way (Ibigbami, and Adebawore, 2017).
Legal: Management department of Cadbury hire Deloitte as their consultancy and auditing firm.
Thus they work in legal an ethical manner without breaking any law. Cadbury tool legal patent
right when they launch product to avoid any legal issue.
Environmental : Most of product is made up with grains and milks . Management department of
Cadbury focus on using only those material which not hazardous fir environment. They eve
avoid use of plastic products. At present time due to pandemic their sales rate goes down thus
natural factor affect the organization is negative.
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Porter’s 5 forces
Cadbury also use Porter's model to understand capability of build sustainability in
competitive market .
Existence of rival industries: Cadbury is confectionery industry thus they face high competition
in market. At present time , Nestle, Ferro, Hershey these organization wants to take market share
from Cadbury and they give tough competition.
Bargain power of buyer:They does offer any switching cost, even the organization have
billions of customers due rival industry offer same product art low rate thus , it affect locality of
customers.
Bargaining power of supplier: Cadbury product large number of products thus they contact
with large number of suppliers. It have capability to easily fulfil debt liability of suppliers.
Threat of substitute: There are many substitute product, is available at cheap rate in market. It
will reduce the sales rate of Cadbury within market.
Fear of new entrance: In this sector it is really hard for new companies to enter in confectionery
market. Because of well established and reputed companies.
BCG matrix
Boston Contusing group is developed matrix which help in identifying growth position of the
company and useful for mangers for long term future planning . It also know as growth or share
matrix. They direct 4 symbols to determine products according to their level of profitability.
Stars: It incudes highly demand , popular and most profitable product. They share large market
area. In context with Cadbury, Dairy milk, Licklables, Fuse and 5 star categories as star product
because Cadbury is famous for these producing and delivering these products (Chokshi, Shah,,
Arora, and Agrawal, 2016).
Cash cow :It represent those sector which may took large market area but they don't have to
generate high rate of profitably . % star, Bonneville and Dairy milk consider in theses.
Dog: It consider those products which don't have large market are, and they don t able to
generate high-we growth rate. They don't have ability to generate high products as well as they
consume high cost for production process. Temptation and Marvellous creation includes in this
category.
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Question market:These type of product have capability to generate high profits but due to lack
of market shares they are not able to generate profits. They also have high price rate. Cadbury
silk, Oreo, and Cream egg are considerer in question ark product.
Value Chain Analysis :
This tool is used to recognise ability of generate competitive advantage of company.
Cadbury by using attractive marketing polices generate competitive advantage (Neilson, and
Pritchard, 2011)
Recommendations
 Cadbury need to use digital market for attract customer.
 apply diversification strategy to spread target market.
 Distribute in corporate social responsibility to build positive image among public.
 Use unique marketing stages to build strong position in market.
CONCLUSION
From the above analysis it has bean identify that Cadbury have strong skilled internal
department, and their profits rate is also high but also they have high rate of competition. the
company generate profit by selling Dairy milk, and Bonneville product by utilize effective
strategies.
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REFRENCES
From books and journals
Datta, S. and Vijayvargy, L., 2011. Enhancing Market Presence in Jaipur: A Case of Indian
Chocolates. Journal of Marketing & Communication, 6(3).
Ibigbami, O.A. and Adebawore, A.A., 2017. Persistent organochlorine pesticide residues in some
selected Cocoa beverages in Nigeria. Beverages, 3(4), p.60.
Chokshi, P., Shah, H., Arora, R. and Agrawal, N., 2016. Perception of Consumers towards
Cadbury and Nestle. Asian Journal of Research in Marketing, 5(6), pp.8-27.
Neilson, J. and Pritchard, B., 2011. Value chain struggles: Institutions and governance in the
plantation districts of South India (Vol. 93). John Wiley & Sons.
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