Cadbury: Internal and External Analysis Consultancy Project
VerifiedAdded on 2023/01/05
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Report
AI Summary
This consultancy project provides a comprehensive analysis of Cadbury, a multinational confectionery company. The report begins with an introduction to Cadbury, its history, and its market presence. The main body of the report includes a detailed SWOT analysis, examining the company's strengths, weaknesses, opportunities, and threats. It then applies a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors impacting Cadbury. Porter's Five Forces model is used to evaluate the competitive landscape, including the bargaining power of buyers and suppliers, the threat of new entrants and substitutes, and the intensity of rivalry. The BCG matrix is applied to analyze Cadbury's product portfolio, and a value chain analysis is conducted to identify sources of competitive advantage. The report concludes with strategic recommendations for Cadbury's future, including leveraging digital marketing, diversification, and corporate social responsibility. The analysis is supported by references to relevant academic sources.
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