Analyzing Talent Management in Cadbury: HR's Role and Impact

This research project investigates the impact of talent management on HR within Cadbury, a multinational confectionery company. The report begins with an introduction outlining the research aim, which is to analyze this impact, followed by specific objectives and research questions. The study provides an overview of Cadbury, its background, and the importance of talent management in the business environment. A literature review explores the need for talent management strategies, the relation between talent management and training, and ways to overcome talent management issues. The research methodology includes a research onion framework, a positivism philosophy, and a deductive approach using open survey methods with 50 respondents. Data analysis and interpretations are presented, including a questionnaire with employee responses. The project concludes with research outcomes, recommendations for alternative methodologies, and suggestions for improving talent management strategies within Cadbury. The report highlights the importance of employee motivation, training, and retention for organizational success.

Research Project

Table of Contents
Research Project...............................................................................................................................1
TASK 2............................................................................................................................................3
Introduction......................................................................................................................................3
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
Overview of the company......................................................................................................4
Background of the research....................................................................................................4
Introduction......................................................................................................................................4
Literature review..............................................................................................................................4
Need and importance of talent management strategies..........................................................4
Relation between talent management and training provided by HR within Cadbury............4
Various ways that should be adopted by HR adopted to overcome talent management issues.
................................................................................................................................................4
Research methodology.....................................................................................................................4
Data analysis and interpretations.....................................................................................................5
Research Outcomes..........................................................................................................................7
Reflection & recommendation for alternative research methodology.............................................7
Conclusion.......................................................................................................................................7
Recommendations............................................................................................................................7
REFERENCES................................................................................................................................8

TASK 2
Introduction
Talent management plays a very crucial role in any organisation, it means when the management
tries to maintain and retain the quality of its employees. Through this process an employ gets
motivated towards his/her work and helps an organisation attain its gaol. The way of achieving it
may differ from company to company. Talent management helps a company attain maximum
value of its most valuable asset that is its employees. Management conduct different tanning
programs in order to enhance the existing qualities of their employees (Annunzio-Green, 2018).
A productive workforce increases the performance of the company. New techniques and
innovation in technology can be adapted by the workforce easily and leads to a strong employer
branding. Talent management requires proper planning and the development involves having a
trust on each other to grow together as a team. Talent management equips with company's
critical task which require critical thinking and skills.
Research Aim
The aim of this research is “To analyse the impact of talent management on the role
HR”.A case study of Cadbury
Research Objectives
 To ascertain the need and importance of talent management strategies
 To analyse relation between talent management and training provided by HR within
Cadbury
 To analyse various ways that should be adopted by HR adopted to overcome talent
management issues.
Research Questions
• What is the need and importance of talent management strategies in Cadbury?
• What is the relation between talent management and training provided by HR within
Cadbury?
• Explain various ways that should be adopted by HR to overcome talent management
issues?

Overview of the company
Cadbury is a British multinational confectionery company that was started in the year 2010
and founded by John Cdbury. This company offers variety of cocoa and drinking chocolates.
Cadbury is having power house lineup of products. Cadbury is having different varieties of
products within chocolate segment. The
Background of the research
In context of business environment, it is important that talent management is the most important
factor that helps to organise employees. There is need to manage the business condition in order
to enhance the working. Trainings are provided to employees for motivating and encouraging
them. These trainings are provided in order to make them competitive. This also helps them to
manage proper development of organisational performance.
Timeline
Timeline is the most important factor within a research. There is need to evaluate different
events and activities of the project as per the time required for completing them. There is need of
chronological order of research activities. In this research, Gantt chart is used for analysing
different research activities and time in which these activities are scheduled.

Literature review
Need and importance of talent management strategies
As per the views of (Béraud, Drajac and Thomas, 2020), there is importance of talent
management within an organisation. Helps in selecting employees: Talent management
strategies helps in identifying the candidates potential, skills and talent and critically examine
them. Strategies can help to retain talented employees n the organizational, so that they can work
with full potential. Cadbury needs to use these strategies, so that they can hire employees, which
brings efficiency and increase in overall performance. Train and develop employees: Talent
management strategies, helps in developing the employees of the company. It helps in upgrading
their existing skills and knowledge of the employee, so that they can develop more skills and
work with full potential. In context to Cadbury, talent management strategies helps in giving
better training to the employees so as to enhance their skills. This can help them to gain more
knowledge and learn from experts. This can helps in developing the career of employees and
gives them more opportunity to grow. This increases the productivity of company, brings
efficiency in their work and leads to higher generation of revenues. Helps in retaining
employees: The talent management strategies helps in motivating employees, by measuring their
performance and appraise them. This can build the morale of employees and they give their best.
In respect to Cadbury, they can retain employee for long-time period, if they encourage and
appraise them. This helps in reducing the employee turnover, thus beneficial for company to
increase the overall perfor' of employee. This can help in maximising the profits and build good
brand value in the market.

Relation between talent management and training provided by HR within Cadbury
According to the views of Botella-Carrubi and Tudela-Torras, (2020), Talent management helps
in hiring the talented employees and retain them for long time by proving training to the
employees so that it can increase their performance. The human resource department provides
training to the employee so that can improve the performance of their employees. In context to
Cadbury, it is necessary to give training which could be on the job,or induction training. It is
necessary so that it can help employees to maintain a good performance form starting, and make
them potential enough to do their work by giving their best.
Training helps in enhancing talent management. As it derive innovation. Talented and trained
employees in Cadbury can help in driving innovation , it helps in using the advanced technology
and generates innovative ideas when their skills and capabilities are developed.
Training helps in forming productive teams of talented employees, which come up with
enhancing the level of performance. It reduces the rate of employee turnover, as it builds trust
and increase the morale of employees. Training can make the employees to stay competitive and
work in a environment which gives them a positive atmosphere to work .
It gives motivation to employee, and encourage them to develop their career by availing the
opportunities they have. This can even encourage and make other feel,excited to grow and make
them successful in their career.
Training provided by the human resource increase the employer brand thus, it this help in
increasing the goodwill and reputation of Cadbury with the creating of competitive and healthy
environment and even increases their productivity and profits.
Various ways that should be adopted by HR adopted to overcome talent management issues.
As per the viewpoint of Cooke, (2017), there are different Ways to be adopted by humans
resource so as to overcome with talent management issues in context to Cadbury are:
 Human resource need to provide a healthy and friendly culture in the organisation, so that
there may be less disputes takes place among the employees. Employees can feel satisfied
at the work place and can work with full potential. This can retain employee for more
time thus reduces the rate of employee turn over.
 The management must provide remarkable and fair compensation to the employees, as
per their pay structure, so that it can increase their working efficiency, as well as

increment in the overall performance of the company. This can help in resolving the
issues regarding compensation and employees can work there for longer period.
 Human resource must train their employees, and focus on developing their leaders more
skilful and knowledgeable, so that they can lead their employees and focus on their needs
and try to fulfil them, so that it maintains trust and increase their morale. By this they can
overcome with the issues of talent management and helps in developing the employees
interest in the company thus, makes employee satisfy and retain them for long run.
Research methodology
This is the framework which is used by the researcher in order to work in systematic way
and resolve the problems of research and conduct. Various technologies that were helpful in
detailed interpretation through different research techniques. There a research onion has been
used and considered as an developed by Saunders in 2007.
Research philosophies: this is the process which is used and it would be helpful in depicting
source which are related to the concept. There are mainly two type of research methodology are
used which are positivism and intrepretivism. In this particular research, researcher select the
positivism research philosophies as it would be beneficial for factual data and gain different kind
of knowledge that will share the outcome.
Research Approach: This work as the plan and procedure which are related to concept, as it
will associate with different assumptions and detailed methods. The researcher use deductive
method which are concerns with the concept of developing hypothesis. This approach is relatable
for the concept which are affect existing theory.
Researcher Strategies: Here all he methods and philosophies are conducted on the basis of
specific research strategies. These are helpful in making planning, organising and monitoring the
data which are selective and used for completing research. For completing this research the
chosen strategies is Open Survey Methods. This is one of the best benefit which are essential for
conducting all benefits and constraints all the objective which are designed to accomplished.
Research Choice: This information is related to the concept which are used to gather the data
while using appropriate methods. Here, the quantitative and qualitative methods are used by the
different researcher. In the research quantitative methods are mainly used with statistics and
numbers. Whereas qualitative methods are concerned for the test and experience as well as idea

which create logistic view for research. In order to complete this research, quantitative method is
used which permit the researcher to test hypothesis and gather the data which are used in chosen
sector.
Data collection: This method is known as the way used by researcher in order to collect data
and information for the research. In this research, investigator is using both primary and
secondary method for collecting data. Literature review is done in order to evaluate the research
objectives. A primary research is conducted by using survey method. 50 respondents are selected
who are employees of Cadbury.
Sampling: This is defined as the number of respondents chosen for completing the research
work. It is essential for the researcher to conduct survey and collect information. There are 50
respondents selected in this research.
Data analysis and interpretations
Questionnaire
Q1) Are you aware about talent management concept?
a) Yes
b) No
Q2) As per your knowledge, what are the different type of talent management approaches used
by Cadbury?
a) Developing job description
b) Performance assessments
c) Effective compensation
d) Selection process
Q3) In what way, Cadbury is able to work upon managing talented employees of the firm?
a) Attract and retain top talent
b) Improve business performance
c) Higher client satisfaction
Q4) According to you, what are the different advantages that Cadbury earns after implementing
strong talent management?
a) Employee Motivation
b) Boost up confidence

c) Achieve job satisfaction
Q5) Is talent management strategy linked with organisational performance and productivity?
a) Agree
b) Disagree
Q6) What are the different ways by which Cadbury identifies talent level of its staff and
workforce?
a) By competencies
b) By results
c) By potential
Q7) Can you explain different challenges faced by Cadbury while implementing talent
management strategies?
a) Increased employee turnover
b) Lack of leadership
c) Higher total compensation demand
Q8) Give recommendations and suggestions for improving talent management strategies
Theme 1: Idea about the talent management within a retail industry
Q1) Are you aware about talent management concept? Frequency
a) Yes 40
b) No 10

a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Interpretation: There are most of respondents who have agreed that they know the
concept of talent management. They are aware about the consequences that company has to face
if they are not following procedure of talent management. This graph shows that out of 50
respondents, there are 40 people who know the importance of talent management. Remaining 10
respondents are not aware about talent management strategies.
Theme 2: Strategic approaches to talent management in context of retail organisation
Q2) As per your knowledge, what are the different type of talent
management approaches used by Cadbury?
Frequency
a) Developing job description 15
b) Performance assessments 10
c) Effective compensation 12
d) Selection process 13

a) Developing job description
b) Performance assessments
c) Effective compensation
d) Selection process
0
2
4
6
8
10
12
14
16 15
10
12
13
Frequency
Interpretation: Lot of strategies can be implied within organisations to manage and
organise talented employees. Executives know that it is important for Cadbury to evaluate
different strategic approaches and retain talented employees. As per the above graph, it can be
concluded that 15 respondents are having knowledge regarding job description. Other 10
respondents think that performance assessment is the best way to manage the working. Other
remaining 12 participant’s states that effective compensation is needed for employees as strategic
approach. Remaining 13 participants says that strategic approach is linked with selection process
of the company.
Theme 3: Significance of talent management in enhancement of business success and
productivity
Q3) In what way, Cadbury is able to work upon managing talented
employees of the firm?
Frequency
a) Attract and retain top talent 20
b) Improve business performance 16
c) Higher client satisfaction 14