Analyzing Talent Management in Cadbury: HR's Role and Impact
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AI Summary
This research project investigates the impact of talent management on HR within Cadbury, a multinational confectionery company. The report begins with an introduction outlining the research aim, which is to analyze this impact, followed by specific objectives and research questions. The study provides an overview of Cadbury, its background, and the importance of talent management in the business environment. A literature review explores the need for talent management strategies, the relation between talent management and training, and ways to overcome talent management issues. The research methodology includes a research onion framework, a positivism philosophy, and a deductive approach using open survey methods with 50 respondents. Data analysis and interpretations are presented, including a questionnaire with employee responses. The project concludes with research outcomes, recommendations for alternative methodologies, and suggestions for improving talent management strategies within Cadbury. The report highlights the importance of employee motivation, training, and retention for organizational success.
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Table of Contents
Research Project...............................................................................................................................1
TASK 2............................................................................................................................................3
Introduction......................................................................................................................................3
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
Overview of the company......................................................................................................4
Background of the research....................................................................................................4
Introduction......................................................................................................................................4
Literature review..............................................................................................................................4
Need and importance of talent management strategies..........................................................4
Relation between talent management and training provided by HR within Cadbury............4
Various ways that should be adopted by HR adopted to overcome talent management issues.
................................................................................................................................................4
Research methodology.....................................................................................................................4
Data analysis and interpretations.....................................................................................................5
Research Outcomes..........................................................................................................................7
Reflection & recommendation for alternative research methodology.............................................7
Conclusion.......................................................................................................................................7
Recommendations............................................................................................................................7
REFERENCES................................................................................................................................8
Research Project...............................................................................................................................1
TASK 2............................................................................................................................................3
Introduction......................................................................................................................................3
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
Overview of the company......................................................................................................4
Background of the research....................................................................................................4
Introduction......................................................................................................................................4
Literature review..............................................................................................................................4
Need and importance of talent management strategies..........................................................4
Relation between talent management and training provided by HR within Cadbury............4
Various ways that should be adopted by HR adopted to overcome talent management issues.
................................................................................................................................................4
Research methodology.....................................................................................................................4
Data analysis and interpretations.....................................................................................................5
Research Outcomes..........................................................................................................................7
Reflection & recommendation for alternative research methodology.............................................7
Conclusion.......................................................................................................................................7
Recommendations............................................................................................................................7
REFERENCES................................................................................................................................8

TASK 2
Introduction
Talent management plays a very crucial role in any organisation, it means when the management
tries to maintain and retain the quality of its employees. Through this process an employ gets
motivated towards his/her work and helps an organisation attain its gaol. The way of achieving it
may differ from company to company. Talent management helps a company attain maximum
value of its most valuable asset that is its employees. Management conduct different tanning
programs in order to enhance the existing qualities of their employees (Annunzio-Green, 2018).
A productive workforce increases the performance of the company. New techniques and
innovation in technology can be adapted by the workforce easily and leads to a strong employer
branding. Talent management requires proper planning and the development involves having a
trust on each other to grow together as a team. Talent management equips with company's
critical task which require critical thinking and skills.
Research Aim
The aim of this research is “To analyse the impact of talent management on the role
HR”.A case study of Cadbury
Research Objectives
To ascertain the need and importance of talent management strategies
To analyse relation between talent management and training provided by HR within
Cadbury
To analyse various ways that should be adopted by HR adopted to overcome talent
management issues.
Research Questions
• What is the need and importance of talent management strategies in Cadbury?
• What is the relation between talent management and training provided by HR within
Cadbury?
• Explain various ways that should be adopted by HR to overcome talent management
issues?
Introduction
Talent management plays a very crucial role in any organisation, it means when the management
tries to maintain and retain the quality of its employees. Through this process an employ gets
motivated towards his/her work and helps an organisation attain its gaol. The way of achieving it
may differ from company to company. Talent management helps a company attain maximum
value of its most valuable asset that is its employees. Management conduct different tanning
programs in order to enhance the existing qualities of their employees (Annunzio-Green, 2018).
A productive workforce increases the performance of the company. New techniques and
innovation in technology can be adapted by the workforce easily and leads to a strong employer
branding. Talent management requires proper planning and the development involves having a
trust on each other to grow together as a team. Talent management equips with company's
critical task which require critical thinking and skills.
Research Aim
The aim of this research is “To analyse the impact of talent management on the role
HR”.A case study of Cadbury
Research Objectives
To ascertain the need and importance of talent management strategies
To analyse relation between talent management and training provided by HR within
Cadbury
To analyse various ways that should be adopted by HR adopted to overcome talent
management issues.
Research Questions
• What is the need and importance of talent management strategies in Cadbury?
• What is the relation between talent management and training provided by HR within
Cadbury?
• Explain various ways that should be adopted by HR to overcome talent management
issues?

Overview of the company
Cadbury is a British multinational confectionery company that was started in the year 2010
and founded by John Cdbury. This company offers variety of cocoa and drinking chocolates.
Cadbury is having power house lineup of products. Cadbury is having different varieties of
products within chocolate segment. The
Background of the research
In context of business environment, it is important that talent management is the most important
factor that helps to organise employees. There is need to manage the business condition in order
to enhance the working. Trainings are provided to employees for motivating and encouraging
them. These trainings are provided in order to make them competitive. This also helps them to
manage proper development of organisational performance.
Timeline
Timeline is the most important factor within a research. There is need to evaluate different
events and activities of the project as per the time required for completing them. There is need of
chronological order of research activities. In this research, Gantt chart is used for analysing
different research activities and time in which these activities are scheduled.
Cadbury is a British multinational confectionery company that was started in the year 2010
and founded by John Cdbury. This company offers variety of cocoa and drinking chocolates.
Cadbury is having power house lineup of products. Cadbury is having different varieties of
products within chocolate segment. The
Background of the research
In context of business environment, it is important that talent management is the most important
factor that helps to organise employees. There is need to manage the business condition in order
to enhance the working. Trainings are provided to employees for motivating and encouraging
them. These trainings are provided in order to make them competitive. This also helps them to
manage proper development of organisational performance.
Timeline
Timeline is the most important factor within a research. There is need to evaluate different
events and activities of the project as per the time required for completing them. There is need of
chronological order of research activities. In this research, Gantt chart is used for analysing
different research activities and time in which these activities are scheduled.
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Literature review
Need and importance of talent management strategies
As per the views of (Béraud, Drajac and Thomas, 2020), there is importance of talent
management within an organisation. Helps in selecting employees: Talent management
strategies helps in identifying the candidates potential, skills and talent and critically examine
them. Strategies can help to retain talented employees n the organizational, so that they can work
with full potential. Cadbury needs to use these strategies, so that they can hire employees, which
brings efficiency and increase in overall performance. Train and develop employees: Talent
management strategies, helps in developing the employees of the company. It helps in upgrading
their existing skills and knowledge of the employee, so that they can develop more skills and
work with full potential. In context to Cadbury, talent management strategies helps in giving
better training to the employees so as to enhance their skills. This can help them to gain more
knowledge and learn from experts. This can helps in developing the career of employees and
gives them more opportunity to grow. This increases the productivity of company, brings
efficiency in their work and leads to higher generation of revenues. Helps in retaining
employees: The talent management strategies helps in motivating employees, by measuring their
performance and appraise them. This can build the morale of employees and they give their best.
In respect to Cadbury, they can retain employee for long-time period, if they encourage and
appraise them. This helps in reducing the employee turnover, thus beneficial for company to
increase the overall perfor' of employee. This can help in maximising the profits and build good
brand value in the market.
Need and importance of talent management strategies
As per the views of (Béraud, Drajac and Thomas, 2020), there is importance of talent
management within an organisation. Helps in selecting employees: Talent management
strategies helps in identifying the candidates potential, skills and talent and critically examine
them. Strategies can help to retain talented employees n the organizational, so that they can work
with full potential. Cadbury needs to use these strategies, so that they can hire employees, which
brings efficiency and increase in overall performance. Train and develop employees: Talent
management strategies, helps in developing the employees of the company. It helps in upgrading
their existing skills and knowledge of the employee, so that they can develop more skills and
work with full potential. In context to Cadbury, talent management strategies helps in giving
better training to the employees so as to enhance their skills. This can help them to gain more
knowledge and learn from experts. This can helps in developing the career of employees and
gives them more opportunity to grow. This increases the productivity of company, brings
efficiency in their work and leads to higher generation of revenues. Helps in retaining
employees: The talent management strategies helps in motivating employees, by measuring their
performance and appraise them. This can build the morale of employees and they give their best.
In respect to Cadbury, they can retain employee for long-time period, if they encourage and
appraise them. This helps in reducing the employee turnover, thus beneficial for company to
increase the overall perfor' of employee. This can help in maximising the profits and build good
brand value in the market.

Relation between talent management and training provided by HR within Cadbury
According to the views of Botella-Carrubi and Tudela-Torras, (2020), Talent management helps
in hiring the talented employees and retain them for long time by proving training to the
employees so that it can increase their performance. The human resource department provides
training to the employee so that can improve the performance of their employees. In context to
Cadbury, it is necessary to give training which could be on the job,or induction training. It is
necessary so that it can help employees to maintain a good performance form starting, and make
them potential enough to do their work by giving their best.
Training helps in enhancing talent management. As it derive innovation. Talented and trained
employees in Cadbury can help in driving innovation , it helps in using the advanced technology
and generates innovative ideas when their skills and capabilities are developed.
Training helps in forming productive teams of talented employees, which come up with
enhancing the level of performance. It reduces the rate of employee turnover, as it builds trust
and increase the morale of employees. Training can make the employees to stay competitive and
work in a environment which gives them a positive atmosphere to work .
It gives motivation to employee, and encourage them to develop their career by availing the
opportunities they have. This can even encourage and make other feel,excited to grow and make
them successful in their career.
Training provided by the human resource increase the employer brand thus, it this help in
increasing the goodwill and reputation of Cadbury with the creating of competitive and healthy
environment and even increases their productivity and profits.
Various ways that should be adopted by HR adopted to overcome talent management issues.
As per the viewpoint of Cooke, (2017), there are different Ways to be adopted by humans
resource so as to overcome with talent management issues in context to Cadbury are:
Human resource need to provide a healthy and friendly culture in the organisation, so that
there may be less disputes takes place among the employees. Employees can feel satisfied
at the work place and can work with full potential. This can retain employee for more
time thus reduces the rate of employee turn over.
The management must provide remarkable and fair compensation to the employees, as
per their pay structure, so that it can increase their working efficiency, as well as
According to the views of Botella-Carrubi and Tudela-Torras, (2020), Talent management helps
in hiring the talented employees and retain them for long time by proving training to the
employees so that it can increase their performance. The human resource department provides
training to the employee so that can improve the performance of their employees. In context to
Cadbury, it is necessary to give training which could be on the job,or induction training. It is
necessary so that it can help employees to maintain a good performance form starting, and make
them potential enough to do their work by giving their best.
Training helps in enhancing talent management. As it derive innovation. Talented and trained
employees in Cadbury can help in driving innovation , it helps in using the advanced technology
and generates innovative ideas when their skills and capabilities are developed.
Training helps in forming productive teams of talented employees, which come up with
enhancing the level of performance. It reduces the rate of employee turnover, as it builds trust
and increase the morale of employees. Training can make the employees to stay competitive and
work in a environment which gives them a positive atmosphere to work .
It gives motivation to employee, and encourage them to develop their career by availing the
opportunities they have. This can even encourage and make other feel,excited to grow and make
them successful in their career.
Training provided by the human resource increase the employer brand thus, it this help in
increasing the goodwill and reputation of Cadbury with the creating of competitive and healthy
environment and even increases their productivity and profits.
Various ways that should be adopted by HR adopted to overcome talent management issues.
As per the viewpoint of Cooke, (2017), there are different Ways to be adopted by humans
resource so as to overcome with talent management issues in context to Cadbury are:
Human resource need to provide a healthy and friendly culture in the organisation, so that
there may be less disputes takes place among the employees. Employees can feel satisfied
at the work place and can work with full potential. This can retain employee for more
time thus reduces the rate of employee turn over.
The management must provide remarkable and fair compensation to the employees, as
per their pay structure, so that it can increase their working efficiency, as well as
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increment in the overall performance of the company. This can help in resolving the
issues regarding compensation and employees can work there for longer period.
Human resource must train their employees, and focus on developing their leaders more
skilful and knowledgeable, so that they can lead their employees and focus on their needs
and try to fulfil them, so that it maintains trust and increase their morale. By this they can
overcome with the issues of talent management and helps in developing the employees
interest in the company thus, makes employee satisfy and retain them for long run.
Research methodology
This is the framework which is used by the researcher in order to work in systematic way
and resolve the problems of research and conduct. Various technologies that were helpful in
detailed interpretation through different research techniques. There a research onion has been
used and considered as an developed by Saunders in 2007.
Research philosophies: this is the process which is used and it would be helpful in depicting
source which are related to the concept. There are mainly two type of research methodology are
used which are positivism and intrepretivism. In this particular research, researcher select the
positivism research philosophies as it would be beneficial for factual data and gain different kind
of knowledge that will share the outcome.
Research Approach: This work as the plan and procedure which are related to concept, as it
will associate with different assumptions and detailed methods. The researcher use deductive
method which are concerns with the concept of developing hypothesis. This approach is relatable
for the concept which are affect existing theory.
Researcher Strategies: Here all he methods and philosophies are conducted on the basis of
specific research strategies. These are helpful in making planning, organising and monitoring the
data which are selective and used for completing research. For completing this research the
chosen strategies is Open Survey Methods. This is one of the best benefit which are essential for
conducting all benefits and constraints all the objective which are designed to accomplished.
Research Choice: This information is related to the concept which are used to gather the data
while using appropriate methods. Here, the quantitative and qualitative methods are used by the
different researcher. In the research quantitative methods are mainly used with statistics and
numbers. Whereas qualitative methods are concerned for the test and experience as well as idea
issues regarding compensation and employees can work there for longer period.
Human resource must train their employees, and focus on developing their leaders more
skilful and knowledgeable, so that they can lead their employees and focus on their needs
and try to fulfil them, so that it maintains trust and increase their morale. By this they can
overcome with the issues of talent management and helps in developing the employees
interest in the company thus, makes employee satisfy and retain them for long run.
Research methodology
This is the framework which is used by the researcher in order to work in systematic way
and resolve the problems of research and conduct. Various technologies that were helpful in
detailed interpretation through different research techniques. There a research onion has been
used and considered as an developed by Saunders in 2007.
Research philosophies: this is the process which is used and it would be helpful in depicting
source which are related to the concept. There are mainly two type of research methodology are
used which are positivism and intrepretivism. In this particular research, researcher select the
positivism research philosophies as it would be beneficial for factual data and gain different kind
of knowledge that will share the outcome.
Research Approach: This work as the plan and procedure which are related to concept, as it
will associate with different assumptions and detailed methods. The researcher use deductive
method which are concerns with the concept of developing hypothesis. This approach is relatable
for the concept which are affect existing theory.
Researcher Strategies: Here all he methods and philosophies are conducted on the basis of
specific research strategies. These are helpful in making planning, organising and monitoring the
data which are selective and used for completing research. For completing this research the
chosen strategies is Open Survey Methods. This is one of the best benefit which are essential for
conducting all benefits and constraints all the objective which are designed to accomplished.
Research Choice: This information is related to the concept which are used to gather the data
while using appropriate methods. Here, the quantitative and qualitative methods are used by the
different researcher. In the research quantitative methods are mainly used with statistics and
numbers. Whereas qualitative methods are concerned for the test and experience as well as idea

which create logistic view for research. In order to complete this research, quantitative method is
used which permit the researcher to test hypothesis and gather the data which are used in chosen
sector.
Data collection: This method is known as the way used by researcher in order to collect data
and information for the research. In this research, investigator is using both primary and
secondary method for collecting data. Literature review is done in order to evaluate the research
objectives. A primary research is conducted by using survey method. 50 respondents are selected
who are employees of Cadbury.
Sampling: This is defined as the number of respondents chosen for completing the research
work. It is essential for the researcher to conduct survey and collect information. There are 50
respondents selected in this research.
Data analysis and interpretations
Questionnaire
Q1) Are you aware about talent management concept?
a) Yes
b) No
Q2) As per your knowledge, what are the different type of talent management approaches used
by Cadbury?
a) Developing job description
b) Performance assessments
c) Effective compensation
d) Selection process
Q3) In what way, Cadbury is able to work upon managing talented employees of the firm?
a) Attract and retain top talent
b) Improve business performance
c) Higher client satisfaction
Q4) According to you, what are the different advantages that Cadbury earns after implementing
strong talent management?
a) Employee Motivation
b) Boost up confidence
used which permit the researcher to test hypothesis and gather the data which are used in chosen
sector.
Data collection: This method is known as the way used by researcher in order to collect data
and information for the research. In this research, investigator is using both primary and
secondary method for collecting data. Literature review is done in order to evaluate the research
objectives. A primary research is conducted by using survey method. 50 respondents are selected
who are employees of Cadbury.
Sampling: This is defined as the number of respondents chosen for completing the research
work. It is essential for the researcher to conduct survey and collect information. There are 50
respondents selected in this research.
Data analysis and interpretations
Questionnaire
Q1) Are you aware about talent management concept?
a) Yes
b) No
Q2) As per your knowledge, what are the different type of talent management approaches used
by Cadbury?
a) Developing job description
b) Performance assessments
c) Effective compensation
d) Selection process
Q3) In what way, Cadbury is able to work upon managing talented employees of the firm?
a) Attract and retain top talent
b) Improve business performance
c) Higher client satisfaction
Q4) According to you, what are the different advantages that Cadbury earns after implementing
strong talent management?
a) Employee Motivation
b) Boost up confidence

c) Achieve job satisfaction
Q5) Is talent management strategy linked with organisational performance and productivity?
a) Agree
b) Disagree
Q6) What are the different ways by which Cadbury identifies talent level of its staff and
workforce?
a) By competencies
b) By results
c) By potential
Q7) Can you explain different challenges faced by Cadbury while implementing talent
management strategies?
a) Increased employee turnover
b) Lack of leadership
c) Higher total compensation demand
Q8) Give recommendations and suggestions for improving talent management strategies
Theme 1: Idea about the talent management within a retail industry
Q1) Are you aware about talent management concept? Frequency
a) Yes 40
b) No 10
Q5) Is talent management strategy linked with organisational performance and productivity?
a) Agree
b) Disagree
Q6) What are the different ways by which Cadbury identifies talent level of its staff and
workforce?
a) By competencies
b) By results
c) By potential
Q7) Can you explain different challenges faced by Cadbury while implementing talent
management strategies?
a) Increased employee turnover
b) Lack of leadership
c) Higher total compensation demand
Q8) Give recommendations and suggestions for improving talent management strategies
Theme 1: Idea about the talent management within a retail industry
Q1) Are you aware about talent management concept? Frequency
a) Yes 40
b) No 10
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a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Interpretation: There are most of respondents who have agreed that they know the
concept of talent management. They are aware about the consequences that company has to face
if they are not following procedure of talent management. This graph shows that out of 50
respondents, there are 40 people who know the importance of talent management. Remaining 10
respondents are not aware about talent management strategies.
Theme 2: Strategic approaches to talent management in context of retail organisation
Q2) As per your knowledge, what are the different type of talent
management approaches used by Cadbury?
Frequency
a) Developing job description 15
b) Performance assessments 10
c) Effective compensation 12
d) Selection process 13
0
5
10
15
20
25
30
35
40
40
10
Frequency
Interpretation: There are most of respondents who have agreed that they know the
concept of talent management. They are aware about the consequences that company has to face
if they are not following procedure of talent management. This graph shows that out of 50
respondents, there are 40 people who know the importance of talent management. Remaining 10
respondents are not aware about talent management strategies.
Theme 2: Strategic approaches to talent management in context of retail organisation
Q2) As per your knowledge, what are the different type of talent
management approaches used by Cadbury?
Frequency
a) Developing job description 15
b) Performance assessments 10
c) Effective compensation 12
d) Selection process 13

a) Developing job description
b) Performance assessments
c) Effective compensation
d) Selection process
0
2
4
6
8
10
12
14
16 15
10
12
13
Frequency
Interpretation: Lot of strategies can be implied within organisations to manage and
organise talented employees. Executives know that it is important for Cadbury to evaluate
different strategic approaches and retain talented employees. As per the above graph, it can be
concluded that 15 respondents are having knowledge regarding job description. Other 10
respondents think that performance assessment is the best way to manage the working. Other
remaining 12 participant’s states that effective compensation is needed for employees as strategic
approach. Remaining 13 participants says that strategic approach is linked with selection process
of the company.
Theme 3: Significance of talent management in enhancement of business success and
productivity
Q3) In what way, Cadbury is able to work upon managing talented
employees of the firm?
Frequency
a) Attract and retain top talent 20
b) Improve business performance 16
c) Higher client satisfaction 14
b) Performance assessments
c) Effective compensation
d) Selection process
0
2
4
6
8
10
12
14
16 15
10
12
13
Frequency
Interpretation: Lot of strategies can be implied within organisations to manage and
organise talented employees. Executives know that it is important for Cadbury to evaluate
different strategic approaches and retain talented employees. As per the above graph, it can be
concluded that 15 respondents are having knowledge regarding job description. Other 10
respondents think that performance assessment is the best way to manage the working. Other
remaining 12 participant’s states that effective compensation is needed for employees as strategic
approach. Remaining 13 participants says that strategic approach is linked with selection process
of the company.
Theme 3: Significance of talent management in enhancement of business success and
productivity
Q3) In what way, Cadbury is able to work upon managing talented
employees of the firm?
Frequency
a) Attract and retain top talent 20
b) Improve business performance 16
c) Higher client satisfaction 14

a) Attract and retain top talent
b) Improve business performance
c) Higher client satisfaction
0
2
4
6
8
10
12
14
16
18
20
20
16
14
Frequency
Interpretation: It is considered that talent management is needed within an organisation
for enhancing the skills of an organisation. The above graph states that out of 50 respondents,
there are 20 people of Cadbury who says that talent management is the major need for company.
Remaining 16 respondent’s states that business performance can be enhanced by providing
training.
Theme 4: Benefits of talent management for employees
Q4) According to you, what are the different advantages that Cadbury
earns after implementing strong talent management?
Frequency
a) Employee Motivation 16
b) Boost up confidence 20
c) Achieve job satisfaction 14
b) Improve business performance
c) Higher client satisfaction
0
2
4
6
8
10
12
14
16
18
20
20
16
14
Frequency
Interpretation: It is considered that talent management is needed within an organisation
for enhancing the skills of an organisation. The above graph states that out of 50 respondents,
there are 20 people of Cadbury who says that talent management is the major need for company.
Remaining 16 respondent’s states that business performance can be enhanced by providing
training.
Theme 4: Benefits of talent management for employees
Q4) According to you, what are the different advantages that Cadbury
earns after implementing strong talent management?
Frequency
a) Employee Motivation 16
b) Boost up confidence 20
c) Achieve job satisfaction 14
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a) Employee Motivation
b) Boost up confidence
c) Achieve job satisfaction
0
2
4
6
8
10
12
14
16
18
20
16
20
14
Frequency
Interpretation: 16 respondents said talent management support employees by increasing
their motivation towards job. 20 participants provided the answer that confidence among workers
is the most beneficial. Remaining 14 respondents have knowledge as management of talent
within a workplace is essential for the workers as it support them by increasing job satisfaction.
Theme 5: Effectiveness of talent management
Q5) Is talent management strategy linked with organisational performance
and productivity?
Frequency
a) Agree 41
b) Disagree 9
b) Boost up confidence
c) Achieve job satisfaction
0
2
4
6
8
10
12
14
16
18
20
16
20
14
Frequency
Interpretation: 16 respondents said talent management support employees by increasing
their motivation towards job. 20 participants provided the answer that confidence among workers
is the most beneficial. Remaining 14 respondents have knowledge as management of talent
within a workplace is essential for the workers as it support them by increasing job satisfaction.
Theme 5: Effectiveness of talent management
Q5) Is talent management strategy linked with organisational performance
and productivity?
Frequency
a) Agree 41
b) Disagree 9

a) Agree b) Disagree
0
5
10
15
20
25
30
35
40
45 41
9
Frequency
Interpretation: The above graph shown effectiveness of talent management for an
organisation in improvement of its productivity level. This shows that there are almost all
respondents who think that talent management will help in managing the process of managing
employees. s
Theme 6: Identification of talent within a workplace
Q6) What are the different ways by which Cadbury identifies talent level of
its staff and workforce?
Frequency
a) By competencies 18
b) By results 15
c) By potential 17
0
5
10
15
20
25
30
35
40
45 41
9
Frequency
Interpretation: The above graph shown effectiveness of talent management for an
organisation in improvement of its productivity level. This shows that there are almost all
respondents who think that talent management will help in managing the process of managing
employees. s
Theme 6: Identification of talent within a workplace
Q6) What are the different ways by which Cadbury identifies talent level of
its staff and workforce?
Frequency
a) By competencies 18
b) By results 15
c) By potential 17

a) By competencies b) By results c) By potential
13.5
14
14.5
15
15.5
16
16.5
17
17.5
18
18
15
17
Frequency
Interpretation: 18 respondents have knowledge as competencies of employees is best
way for identifying top talent. There are 17 employees who think that cadbury is able to manage
the efficiency through analysing. Remaining 15 respondents think that by attaining results from
the workforce are effective way for an organisation to identify best talent..
Theme 7: Major challenges or issues faced by Cadbury while managing talent at workplace
Q7) Can you explain different challenges faced by Cadbury while
implementing talent management strategies?
Frequency
a) Increased employee turnover 20
b) Lack of leadership 16
c) Higher total compensation demand 14
13.5
14
14.5
15
15.5
16
16.5
17
17.5
18
18
15
17
Frequency
Interpretation: 18 respondents have knowledge as competencies of employees is best
way for identifying top talent. There are 17 employees who think that cadbury is able to manage
the efficiency through analysing. Remaining 15 respondents think that by attaining results from
the workforce are effective way for an organisation to identify best talent..
Theme 7: Major challenges or issues faced by Cadbury while managing talent at workplace
Q7) Can you explain different challenges faced by Cadbury while
implementing talent management strategies?
Frequency
a) Increased employee turnover 20
b) Lack of leadership 16
c) Higher total compensation demand 14
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a) Increased employee turnover
b) Lack of leadership
c) Higher total compensation demand
0
2
4
6
8
10
12
14
16
18
20
20
16
14
Frequency
Interpretation: Different number of challenges or issues faced by Cadbury while
managing talent at workplace. 20 out of 50 respondents said as sometimes management of talent
within an organisation increase employee turnover which turn to impact over productivity of
organisation. 16 participants have view as lack of leadership is main issue faced by retail
organisation while managing top talent at workplace. 14 respondents have knowledge as higher
total compensation demand is biggest issue in management of talent at workplace.
Reflection
The research programme was very insightful and helped me learn more about a company's
working and its management. To get resources and information was a big task for me that too
being a student. I had to go talk to few employees working in the cad bury company to get more
insights about the talent management. The employees were motivated towards there work and
were willing to follow all the work ethics. But to get permission to interview the working staff
was not easy as they did not want to distract there employees with any sort of nu-sense. Primary
resources were there on the internet which I was suppose to do a research on, cad bury is a very
huge company and the research took a lot of time and efforts. After studying the entire
organisation structure of cad bury, I decided to visit the company. The HR managers of cad bury
b) Lack of leadership
c) Higher total compensation demand
0
2
4
6
8
10
12
14
16
18
20
20
16
14
Frequency
Interpretation: Different number of challenges or issues faced by Cadbury while
managing talent at workplace. 20 out of 50 respondents said as sometimes management of talent
within an organisation increase employee turnover which turn to impact over productivity of
organisation. 16 participants have view as lack of leadership is main issue faced by retail
organisation while managing top talent at workplace. 14 respondents have knowledge as higher
total compensation demand is biggest issue in management of talent at workplace.
Reflection
The research programme was very insightful and helped me learn more about a company's
working and its management. To get resources and information was a big task for me that too
being a student. I had to go talk to few employees working in the cad bury company to get more
insights about the talent management. The employees were motivated towards there work and
were willing to follow all the work ethics. But to get permission to interview the working staff
was not easy as they did not want to distract there employees with any sort of nu-sense. Primary
resources were there on the internet which I was suppose to do a research on, cad bury is a very
huge company and the research took a lot of time and efforts. After studying the entire
organisation structure of cad bury, I decided to visit the company. The HR managers of cad bury

makes sure that all the employ are well focused towards there respective work and are motived in
order to achieve organisational goals.
Conclusion
From the above discussion, it is analysed that talent management is the continuous process that
helps in retaining qualitative employees. This is a management strategy that attract best
workforce and develop their ability to perform in a creative manner. The main aim of talent
management is to encourage and motivate employee so that they can contribute their efforts in
achieving organisation goal. It is one of the major role of HR in the enterprise. This process aids
manager to motivate workforce for staying in entity for long run. It helps in gaining optimal
results. There are several strategies used by companies to enhance talent management strategies.
Hiring best employee- Talent management always try to hire best employee out of chunk. By this
company can perform in an excellent way. Develop promising expert- after hiring talent manager
need to keep on develop best employee through regular education programs. Retention- For the
retention of best employee HR must provide rewards for their input. It can be given in the form
of financial and non financial benefits.Promotion- By promoting staff from one level to another
motivates best employee to enhance its effort.
Importance of effective and strong talent management strategy
It improves the performance of business.
This help in gaining competitive advantage.
It brings innovative and creative idea to business problem.
Recommendations
It is recommended to Cadbury that it will use the best talent management strategy for the
employees. It will help to develop new and effective ways for business performance. There is
need for Cadbury to motivate and encourage employees and staff by providing them incentives,
rewards, etc. It is main consideration of Cadbury management to use the best structure which
will be going to enhance company’s growth. Talent management activities have to be managed
in order to manage the workforce.
order to achieve organisational goals.
Conclusion
From the above discussion, it is analysed that talent management is the continuous process that
helps in retaining qualitative employees. This is a management strategy that attract best
workforce and develop their ability to perform in a creative manner. The main aim of talent
management is to encourage and motivate employee so that they can contribute their efforts in
achieving organisation goal. It is one of the major role of HR in the enterprise. This process aids
manager to motivate workforce for staying in entity for long run. It helps in gaining optimal
results. There are several strategies used by companies to enhance talent management strategies.
Hiring best employee- Talent management always try to hire best employee out of chunk. By this
company can perform in an excellent way. Develop promising expert- after hiring talent manager
need to keep on develop best employee through regular education programs. Retention- For the
retention of best employee HR must provide rewards for their input. It can be given in the form
of financial and non financial benefits.Promotion- By promoting staff from one level to another
motivates best employee to enhance its effort.
Importance of effective and strong talent management strategy
It improves the performance of business.
This help in gaining competitive advantage.
It brings innovative and creative idea to business problem.
Recommendations
It is recommended to Cadbury that it will use the best talent management strategy for the
employees. It will help to develop new and effective ways for business performance. There is
need for Cadbury to motivate and encourage employees and staff by providing them incentives,
rewards, etc. It is main consideration of Cadbury management to use the best structure which
will be going to enhance company’s growth. Talent management activities have to be managed
in order to manage the workforce.

REFERENCES
Books and Journals
Béraud, M., Drajac, C. and Thomas, M., 2020. Talent management after an acquisition: a case
study of Roche and Genente. Strategic HR Review.
Botella-Carrubi, D. and Tudela-Torras, M., 2020. Talent revolution: New challenges in people
management. In Analyzing the Relationship between innovation, value creation, and
entrepreneurship (pp. 247-267). IGI Global.Dudzik-Lewicka, I., 2018. Practical aspects of talent
management in the light of empirical studies–a dynamic approach. Zarządzanie i Finanse. 16(1,
cz. 2). pp.67-76.
D’Annunzio-Green, N., 2018. Conclusion: is talent management a strategic priority in the
hospitality sector?. Worldwide Hospitality and Tourism Themes.
Dirani, K.M. and Nafukho, F.M., 2018. Talent Management and Development: Perspectives
From Emerging Market Economies. Advances in Developing Human Resources, 20(4).
pp.383-388.
Dudzik-Lewicka, I., 2018. Practical aspects of talent management in the light of empirical
studies–a dynamic approach. Zarządzanie i Finanse, 16(1, cz. 2). pp.67-76.
Greene, R.J., 2020. Strategic Talent Management: Creating the Right Workforce. Routledge.
Hughes, J.C. and Murray, W.C., 2018. Evolving conceptions of talent management: a roadmap
for hospitality and tourism. In Handbook of Human Resource Management in the
Tourism and Hospitality Industries. Edward Elgar Publishing.
Kalra, A., 2018. » Influence of Talent Management Practices on Commitment of Non-critical
Employees in IT Companies in Chennai «. International Journal of Business
Administration and Management Research. 4(1). pp.1-5.
McDonnell, A. and Wiblen, S., 2020. Talent Management: A Research Overview.
Othman, A.A.E. and Khalil, M.H., 2019. Divergent heritage sustainability: a threefold approach
through lean talent management. Journal of Engineering, Design and Technology.
Park, H.M., 2020. Talent management dilemma and distance between South Korea and the USA.
International Journal of Export Marketing. 3(4). pp.335-355.
Pauli, U., 2018. Talent Management Practices in Polish Small and Medium Enterprises. Human
Resource Management/Zarzadzanie Zasobami Ludzkimi, 125(6).
Smith Jr, T.D., 2018. Perceptions of human resource professionals on using data analytics for
talent management (Doctoral dissertation, St. Thomas University).
Селивановских, Л.В., 2020. Global talent management: A view beyond developed markets.
Российский журнал менеджмента, 18(3). pp.383-410.
Cooke, F.L., 2017. Talent management in emerging economies. The Oxford Handbook of Talent
Management. p.44
Books and Journals
Béraud, M., Drajac, C. and Thomas, M., 2020. Talent management after an acquisition: a case
study of Roche and Genente. Strategic HR Review.
Botella-Carrubi, D. and Tudela-Torras, M., 2020. Talent revolution: New challenges in people
management. In Analyzing the Relationship between innovation, value creation, and
entrepreneurship (pp. 247-267). IGI Global.Dudzik-Lewicka, I., 2018. Practical aspects of talent
management in the light of empirical studies–a dynamic approach. Zarządzanie i Finanse. 16(1,
cz. 2). pp.67-76.
D’Annunzio-Green, N., 2018. Conclusion: is talent management a strategic priority in the
hospitality sector?. Worldwide Hospitality and Tourism Themes.
Dirani, K.M. and Nafukho, F.M., 2018. Talent Management and Development: Perspectives
From Emerging Market Economies. Advances in Developing Human Resources, 20(4).
pp.383-388.
Dudzik-Lewicka, I., 2018. Practical aspects of talent management in the light of empirical
studies–a dynamic approach. Zarządzanie i Finanse, 16(1, cz. 2). pp.67-76.
Greene, R.J., 2020. Strategic Talent Management: Creating the Right Workforce. Routledge.
Hughes, J.C. and Murray, W.C., 2018. Evolving conceptions of talent management: a roadmap
for hospitality and tourism. In Handbook of Human Resource Management in the
Tourism and Hospitality Industries. Edward Elgar Publishing.
Kalra, A., 2018. » Influence of Talent Management Practices on Commitment of Non-critical
Employees in IT Companies in Chennai «. International Journal of Business
Administration and Management Research. 4(1). pp.1-5.
McDonnell, A. and Wiblen, S., 2020. Talent Management: A Research Overview.
Othman, A.A.E. and Khalil, M.H., 2019. Divergent heritage sustainability: a threefold approach
through lean talent management. Journal of Engineering, Design and Technology.
Park, H.M., 2020. Talent management dilemma and distance between South Korea and the USA.
International Journal of Export Marketing. 3(4). pp.335-355.
Pauli, U., 2018. Talent Management Practices in Polish Small and Medium Enterprises. Human
Resource Management/Zarzadzanie Zasobami Ludzkimi, 125(6).
Smith Jr, T.D., 2018. Perceptions of human resource professionals on using data analytics for
talent management (Doctoral dissertation, St. Thomas University).
Селивановских, Л.В., 2020. Global talent management: A view beyond developed markets.
Российский журнал менеджмента, 18(3). pp.383-410.
Cooke, F.L., 2017. Talent management in emerging economies. The Oxford Handbook of Talent
Management. p.44
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Appendix
Research Proposal Form
Research Proposal Form

Student Name
Student ID
Centre Name
Tutor
Unit No
Proposed Title
TITLE of the research project: The impact of talent
management on the role HR.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Research Aim
The aim of this research is “To analyse the impact of talent management on the role HR”.A
case study of Cadbury
Research Questions
What is the need and importance of talent management strategies in Cadbury?
What is the relation between talent management and training provided by HR within
Cadbury?
Explain various ways that should be adopted by HR to overcome talent management issues?
Talent management is the process used by various organisations for enhancing the organisational
performance. This is an important aspect within human capital management initiatives. This
encompasses of recruiting right type of individuals within the company. Another concept of talent
management for HR includes effectively developing management approaches and policies. This
research is conducted in order to understand the importance of talent management.
Research objectives (e.g what is the question you want to answer? What do you want to learn how
Student ID
Centre Name
Tutor
Unit No
Proposed Title
TITLE of the research project: The impact of talent
management on the role HR.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Research Aim
The aim of this research is “To analyse the impact of talent management on the role HR”.A
case study of Cadbury
Research Questions
What is the need and importance of talent management strategies in Cadbury?
What is the relation between talent management and training provided by HR within
Cadbury?
Explain various ways that should be adopted by HR to overcome talent management issues?
Talent management is the process used by various organisations for enhancing the organisational
performance. This is an important aspect within human capital management initiatives. This
encompasses of recruiting right type of individuals within the company. Another concept of talent
management for HR includes effectively developing management approaches and policies. This
research is conducted in order to understand the importance of talent management.
Research objectives (e.g what is the question you want to answer? What do you want to learn how

to do? What do you want to find out?):
Research Objectives
To ascertain the need and importance of talent management strategies
To analyse relation between talent management and training provided by HR within
Cadbury
To analyse various ways that should be adopted by HR adopted to overcome talent
management issues.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The present research is based upon talent management and its role in HR. This topic is chosen
because talent management is the most important aspect within a company and there is necessity to
increase knowledge about effectiveness of having talent managements strategies within a company.
This is essential for a company to use effective talent management strategies for retaining existing
employees and hiring new talented employees. In professional context, this research will enhance
knowledge and skills of researcher regarding importance of talent management. This research will
increase analytical skill about conducting research effectively.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
To ascertain the need and importance of talent management strategies
According to the viewpoint of Paul (2020), Talent management is defined as a process within a
company that focuses upon retaining employees within the organisation. Cadbury is a big
Research Objectives
To ascertain the need and importance of talent management strategies
To analyse relation between talent management and training provided by HR within
Cadbury
To analyse various ways that should be adopted by HR adopted to overcome talent
management issues.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The present research is based upon talent management and its role in HR. This topic is chosen
because talent management is the most important aspect within a company and there is necessity to
increase knowledge about effectiveness of having talent managements strategies within a company.
This is essential for a company to use effective talent management strategies for retaining existing
employees and hiring new talented employees. In professional context, this research will enhance
knowledge and skills of researcher regarding importance of talent management. This research will
increase analytical skill about conducting research effectively.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
To ascertain the need and importance of talent management strategies
According to the viewpoint of Paul (2020), Talent management is defined as a process within a
company that focuses upon retaining employees within the organisation. Cadbury is a big
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multinational company and there is need to manage the talent within this company. It is essential for
a company to adopt new talent management strategies. These are associated with managing all
employees and providing them training and development sessions. Employees are inspired and
motivated for doing their work and increase productivity of the company. Cadbury is striving for
sustaining talented employees and retaining them for longer period. The better talent management
practice reduced the unplanned attrition. Cadbury is an organisation that invests a lot for
implementing employee engagement strategies. HR department focuses upon using strategies that
will enhance communication among employees, provide them effective guidance and rewards on
regular basis.
Relation between talent management and training provided by HR within Cadbury
As per the views of Karim, Choudhury and Latif (2020), it is analysed that employees are
known as most important asset of any organisation. There is need to train employees so that their
skills can be enhanced. In context of Cadbury, employees are provided marketing and sales training.
These help them to know current trends that can be by employees to increase their own
competitiveness. The training programs provided by Cadbury are helpful for increasing customer
satisfaction and employee engagement. Trainings are able to improve job performance level and
improvement in job performance level and evolve towards the more challenging roles.
Various ways that should be adopted by HR adopted to overcome talent management issues.
According to viewpoint, Echelon (2020) there are several challenges faced by HR while
managing the talent management issues within a company. In context of Cadbury, there are
following ways which can be used for overcoming the talent management issues -
Experience with the technology- HR managers of Cadbury are using recruitment software and this
is helping them to initiate fast process of recruitment and selection. HR managers must be able to
manage the effectiveness of using this software and attaining their targets and goals.
Minimize employee turnover- The employee turnover is the most important factor that reflects
upon the betterment of company. HR managers have to focus upon their recruitment process in
order to complete the recruitment targets on time. Through spending the more time asking the
different questions regarding goals of every candidate, Cadbury can easily minimise employee
turnover rate.
a company to adopt new talent management strategies. These are associated with managing all
employees and providing them training and development sessions. Employees are inspired and
motivated for doing their work and increase productivity of the company. Cadbury is striving for
sustaining talented employees and retaining them for longer period. The better talent management
practice reduced the unplanned attrition. Cadbury is an organisation that invests a lot for
implementing employee engagement strategies. HR department focuses upon using strategies that
will enhance communication among employees, provide them effective guidance and rewards on
regular basis.
Relation between talent management and training provided by HR within Cadbury
As per the views of Karim, Choudhury and Latif (2020), it is analysed that employees are
known as most important asset of any organisation. There is need to train employees so that their
skills can be enhanced. In context of Cadbury, employees are provided marketing and sales training.
These help them to know current trends that can be by employees to increase their own
competitiveness. The training programs provided by Cadbury are helpful for increasing customer
satisfaction and employee engagement. Trainings are able to improve job performance level and
improvement in job performance level and evolve towards the more challenging roles.
Various ways that should be adopted by HR adopted to overcome talent management issues.
According to viewpoint, Echelon (2020) there are several challenges faced by HR while
managing the talent management issues within a company. In context of Cadbury, there are
following ways which can be used for overcoming the talent management issues -
Experience with the technology- HR managers of Cadbury are using recruitment software and this
is helping them to initiate fast process of recruitment and selection. HR managers must be able to
manage the effectiveness of using this software and attaining their targets and goals.
Minimize employee turnover- The employee turnover is the most important factor that reflects
upon the betterment of company. HR managers have to focus upon their recruitment process in
order to complete the recruitment targets on time. Through spending the more time asking the
different questions regarding goals of every candidate, Cadbury can easily minimise employee
turnover rate.

Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development and
analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of
final outcome, evaluation, writing the report):
Timeline is the most important factor within a research. There is need to evaluate
different events and activities of the project as per the time required for completing them.
There is need of chronological order of research activities. In this research, Gantt chart is
used for analysing different research activities and time in which these activities are
scheduled.
How
long
this
will
take:
Activities to be carried out during the research project (e.g research, development and
analysis of ideas, writing, data collection, numerical analysis, tutor meetings, production of
final outcome, evaluation, writing the report):
Timeline is the most important factor within a research. There is need to evaluate
different events and activities of the project as per the time required for completing them.
There is need of chronological order of research activities. In this research, Gantt chart is
used for analysing different research activities and time in which these activities are
scheduled.
How
long
this
will
take:

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Milestone one: _________________
Target date (set by tutor): _________________
Milestone two: _________________
Target date (set by tutor): __________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas
of research will cover:
The research methodology is used by researchers in order to complete their research. There are
different layers within research onion that are used by researcher for completing the work. in this
research, the different layers of research onion are considered and these are explained below:
Research Philosophy- It is defined as the value or belief used by the researcher while
conducting the research. In this research, positivism research philosophy is used because it adhered
the view that factual knowledge about talent management can be increased.
Research Approaches- This is defined as plan or process of collecting data for research.
Target date (set by tutor): _________________
Milestone two: _________________
Target date (set by tutor): __________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas
of research will cover:
The research methodology is used by researchers in order to complete their research. There are
different layers within research onion that are used by researcher for completing the work. in this
research, the different layers of research onion are considered and these are explained below:
Research Philosophy- It is defined as the value or belief used by the researcher while
conducting the research. In this research, positivism research philosophy is used because it adhered
the view that factual knowledge about talent management can be increased.
Research Approaches- This is defined as plan or process of collecting data for research.

Deductive research approach is used for collecting data in this research. Reason behind using this
research approach is that it increases the possibility of increasing causal relationship regarding
different variables of talent management and role of HR.
Research Strategy- Survey is conducted in this research and questionnaire is developed which
will be filled by respondents.
Research choices- In this research, quantitative research method is used. Reason for selecting
this research choice is that it provides the clear facts and figures regarding the talent management
strategy. This will help to increase the knowledge regrading talent management strategies within a
company and role that HR has to play.
Data collection- Both primary and secondary data collection methods are used for conducting
this research.
Sampling- In this research, random sampling is used and 50 respondents will be taken.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
research approach is that it increases the possibility of increasing causal relationship regarding
different variables of talent management and role of HR.
Research Strategy- Survey is conducted in this research and questionnaire is developed which
will be filled by respondents.
Research choices- In this research, quantitative research method is used. Reason for selecting
this research choice is that it provides the clear facts and figures regarding the talent management
strategy. This will help to increase the knowledge regrading talent management strategies within a
company and role that HR has to play.
Data collection- Both primary and secondary data collection methods are used for conducting
this research.
Sampling- In this research, random sampling is used and 50 respondents will be taken.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another

qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
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References
Books & Journals
Cascio, W. F. and Boudreau, J. W., 2016. The search for global competence: From international
HR to talent management. Journal of World Business. 51(1). pp.103-114.
Davis, T. and et. al., 2016. Talent assessment: A new strategy for talent management. Routledge.
Elegbe, J. A., 2016. Talent management in the developing world: Adopting a global perspective.
Routledge.
Gallardo-Gallardo, E. and Thunnissen, M., 2016. Standing on the shoulders of giants? A critical
review of empirical talent management research. Employee Relations. 38(1). pp.31-56.
Gap, P. and et. al., 2019. Talent management. Catalyst.
Khoreva, V., Vaiman, V. and Van Zalk, M., 2017. Talent management practice effectiveness:
investigating employee perspective. Employee Relations. 39(1). pp.19-33.
Online
Echelon, T., 2020. How Recruiters Can Help Solve Talent Management Challenges. [ONLINE].
Available through: < https://www.topechelon.com/blog/recruiting-software-
solutions/talent-management-challenges-issues-problems/>.
Karim, M., Choudhary, M. and Latif, W.B., 2021. THE IMPACT OF TRAINING AND
DEVELOPMENT ON EMPLOYEES' PERFORMANCE: AN ANALYSIS OF
QUANTITATIVE DATA. [ONLINE]. Available through: <
https://www.researchgate.net/publication/331147751_THE_IMPACT_OF_TRAININ
G_AND_DEVELOPMENT_ON_EMPLOYEES'_PERFORMANCE_AN_ANALYSIS
_OF_QUANTITATIVE_DATA>.
KOLKEA, B., 2021. OVERCOME CHALLENGES IN ENGAGING AND RECRUITING
CRITICAL SKILLED TALENT WITH HR TECHNOLOGY. [ONLINE]. Available
through: <https://www.glocalthinking.com/en/overcome-challenges-in-engaging-and-
recruiting-critical-skilled-talent-with-hr-technology>.
Paul, E., 2020. Key Features and Benefits of Talent Management Software. [ONLINE]. Available
through: < https://www.emptrust.com/blog/key-features-and-benefits-of-talent-
management-software>.
Books & Journals
Cascio, W. F. and Boudreau, J. W., 2016. The search for global competence: From international
HR to talent management. Journal of World Business. 51(1). pp.103-114.
Davis, T. and et. al., 2016. Talent assessment: A new strategy for talent management. Routledge.
Elegbe, J. A., 2016. Talent management in the developing world: Adopting a global perspective.
Routledge.
Gallardo-Gallardo, E. and Thunnissen, M., 2016. Standing on the shoulders of giants? A critical
review of empirical talent management research. Employee Relations. 38(1). pp.31-56.
Gap, P. and et. al., 2019. Talent management. Catalyst.
Khoreva, V., Vaiman, V. and Van Zalk, M., 2017. Talent management practice effectiveness:
investigating employee perspective. Employee Relations. 39(1). pp.19-33.
Online
Echelon, T., 2020. How Recruiters Can Help Solve Talent Management Challenges. [ONLINE].
Available through: < https://www.topechelon.com/blog/recruiting-software-
solutions/talent-management-challenges-issues-problems/>.
Karim, M., Choudhary, M. and Latif, W.B., 2021. THE IMPACT OF TRAINING AND
DEVELOPMENT ON EMPLOYEES' PERFORMANCE: AN ANALYSIS OF
QUANTITATIVE DATA. [ONLINE]. Available through: <
https://www.researchgate.net/publication/331147751_THE_IMPACT_OF_TRAININ
G_AND_DEVELOPMENT_ON_EMPLOYEES'_PERFORMANCE_AN_ANALYSIS
_OF_QUANTITATIVE_DATA>.
KOLKEA, B., 2021. OVERCOME CHALLENGES IN ENGAGING AND RECRUITING
CRITICAL SKILLED TALENT WITH HR TECHNOLOGY. [ONLINE]. Available
through: <https://www.glocalthinking.com/en/overcome-challenges-in-engaging-and-
recruiting-critical-skilled-talent-with-hr-technology>.
Paul, E., 2020. Key Features and Benefits of Talent Management Software. [ONLINE]. Available
through: < https://www.emptrust.com/blog/key-features-and-benefits-of-talent-
management-software>.

Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of data
collected from human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned
if incomplete.
Section 1: Basic Details
Project title: The impact of talent management on the role HR.
Student name and ID number:
Intended research start date:
Intended research end date:
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
Interviews Questionnaires Observation Use of Personal
Records
Data Analysis Action Research Focus Groups Other (please
specify):
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes No
Who are the participants? Tick all that apply: Ages 12-16 Ages 17-18
Adults
How will participants be recruited (identified and approached)?
With the help of random sampling method participant will be recruited by investigator.
Describe the processes you will use to inform participants about what you are doing:
Researcher will inform participants with the help of email in order to make request to fill
survey. In addition to this, it will be assured by me that respondents will opt out any time
as per their convenience. Participants will be guaranteed with classification and security
of data provided by them.
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
Verbal as well as written consent will be taken from respondents. Along with this they be
allowed to opt out accordingly to their wish.
Studies involving questionnaires: Will participants be given the option of omitting
All students conducting research activity that involves human participants or the use of data
collected from human participants are required to gain ethical approval before commencing
their research. Please answer all relevant questions and note that your form may be returned
if incomplete.
Section 1: Basic Details
Project title: The impact of talent management on the role HR.
Student name and ID number:
Intended research start date:
Intended research end date:
Section 2: Project Summary
Please select all research methods that you plan to use as part of your project:
Interviews Questionnaires Observation Use of Personal
Records
Data Analysis Action Research Focus Groups Other (please
specify):
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes No
Who are the participants? Tick all that apply: Ages 12-16 Ages 17-18
Adults
How will participants be recruited (identified and approached)?
With the help of random sampling method participant will be recruited by investigator.
Describe the processes you will use to inform participants about what you are doing:
Researcher will inform participants with the help of email in order to make request to fill
survey. In addition to this, it will be assured by me that respondents will opt out any time
as per their convenience. Participants will be guaranteed with classification and security
of data provided by them.
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
Verbal as well as written consent will be taken from respondents. Along with this they be
allowed to opt out accordingly to their wish.
Studies involving questionnaires: Will participants be given the option of omitting

questions they do not wish to answer? Yes No
If No please explain why below and ensure that you cover any ethical issues arising from
this
(Write your explanation here)
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed. Yes No
Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)? Yes No
Will participants be given information about the findings of your study? (This could be a
brief summary of your findings in general) Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the
GDPR 2018 Yes No
Who will have access to the data and personal information?
Access to the personal information and data will be allowed to me and tutor.
During the research:
Where will the data be stored?
Data will be stored in digital data storage devices that will be secured with password.
Will mobile devices such as USB storage and laptops be used? Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In password secured digital data storage devices data will be stored by researcher.
How long will the data and records will be kept for and in what format?
For 5 months investigator will store data in password secured digital devices.
Will data be kept for use by other researchers? Yes No
If Yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical
concerns? If so, please outline how you will deal with these:
(Write your answer here)
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your research. Please consider/address all issues that may apply. Ethical
If No please explain why below and ensure that you cover any ethical issues arising from
this
(Write your explanation here)
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed. Yes No
Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)? Yes No
Will participants be given information about the findings of your study? (This could be a
brief summary of your findings in general) Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the
GDPR 2018 Yes No
Who will have access to the data and personal information?
Access to the personal information and data will be allowed to me and tutor.
During the research:
Where will the data be stored?
Data will be stored in digital data storage devices that will be secured with password.
Will mobile devices such as USB storage and laptops be used? Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In password secured digital data storage devices data will be stored by researcher.
How long will the data and records will be kept for and in what format?
For 5 months investigator will store data in password secured digital devices.
Will data be kept for use by other researchers? Yes No
If Yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical
concerns? If so, please outline how you will deal with these:
(Write your answer here)
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your research. Please consider/address all issues that may apply. Ethical
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concerns may include, but are not limited to the following:
Informed consent; Potentially vulnerable participants; Sensitive topics; Risks to
participants and/or researchers; Confidentiality/anonymity; Disclosures/limits to
confidentiality; Data storage and security, both during and after the research (including
transfer, sharing, encryption, and protection); Reporting; Dissemination and use of your
findings.
Section 6: Declaration
I have read, understood and will abide by the College’s Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor: Yes
No
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that
may arise in the course of my research.
Name:Date:
Please submit your completed form in the designated section on Moodle (Turnitin)
Informed consent; Potentially vulnerable participants; Sensitive topics; Risks to
participants and/or researchers; Confidentiality/anonymity; Disclosures/limits to
confidentiality; Data storage and security, both during and after the research (including
transfer, sharing, encryption, and protection); Reporting; Dissemination and use of your
findings.
Section 6: Declaration
I have read, understood and will abide by the College’s Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor: Yes
No
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that
may arise in the course of my research.
Name:Date:
Please submit your completed form in the designated section on Moodle (Turnitin)
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