Cadbury: Global Recruitment, Selection, and Training Strategies Report

This report examines Cadbury's approach to recruitment, selection, and training to meet global standards. The introduction highlights the importance of these processes for multinational companies to hire skilled workers and achieve objectives. The project aims to determine how multinational companies, specifically Cadbury, improve recruitment, selection, and training to meet global requirements. The report covers project aims, objectives, and a project management plan (PMP) including cost, time, quality, scope, communication, and risk assessment. It also includes a work breakdown structure (WBS) and a Gantt chart for systematic task completion. The research methodology involves both qualitative and quantitative research methods, including data collection techniques like questionnaires and sampling. Quantitative survey results are presented, analyzing respondents' awareness of recruitment, selection, and training processes, as well as the importance of these practices for Cadbury's international success. The report provides an in-depth analysis of Cadbury's strategies to ensure effective recruitment, selection, and training, which helps in meeting the requirements of global market.

Managing a Successful
Business Project

Topic: “To determine the ways by which multinational companies improve the
recruitment, selection and training of their workers to meet global requirements. A study
on Cadbury.”
INTRODUCTION
Recruitment, selection and training process is crucial activity for every organization to
hire skilled and talented workers. By this, company can achieve objectives in given time frame.
Along with this, it is also essential for company to analyse actual needs towards the employees at
global level (Cappelli, 2015). This will provide opportunities to recruit best candidates within the
company so that they easily meet global requirement and also constituted optimistic and
competitive image. Present research is based on Cadbury, is a famous British multinational
confectionery company operate their business internationally. It is second biggest company in
over the nation and also known for its Dairy milk chocolate and another confectionery products.
Report is going to discuss about research aims and objectives on which while project is carried
out. Furthermore, PMP also covered in this work that assist in accomplishing set goals. WBS and
Gantt chart is includes that assist in completing task in systematic way. At last different research
technique of collecting data is mentioned that assist research worker to collect relevant data and
information in effective manner.
TASK 1
P1 Project aims and objectives
In an organisation, recruitment, selection and training is important to expand commercial
activities at international level for accomplishing entire requirement of global level . As,
different methods of HRM practices that help company in selecting as well as hiring capable
candidates. By this they execute task in effective way and attain their targets. In this regards,
Cadbury direct their commercial activities at international level in which they includes
experienced workers to attain success. Thus, it is crucial for business to effectively select the best
method to hire candidates (Cascio and Boudreau, 2016). This will improve the chances of
meeting all the international requirements in systematic manner.
Aims: “To determine the ways by which multinational companies improve the
recruitment, selection and training of their workers to meet global requirements. A study on
Cadbury.” It is crucial for every company to select best candidates to effectively run their
1

activities at international level. In this firm also use different ways to hire or recruit employees
and also provide them appropriate grooming programmes with the aim of enhancing their skills
and knowledge at workplace (Cimatti, 2016). By this employees give best for accomplishing set
goals and objectives in stipulate time frame.
Objectives:
 To understand the concept of recruitment, selection and training process within the
company at international level.
 To identify the need of internal and external recruitment process to upgrade fairness in
recruitment criteria.
 To conduct on the job and off the job training programs to raise the performance level of
employees to assist Cadbury in meeting international requirement.
Questions:
 What is the concept of recruitment, selection and training process within the company at
international level?
 What are the ways by which Cadbury can improve their recruitment, selection and
training process to their employees?
 What are the training methods used by Cadbury to improve workers performance at
global level?
P2 Project management plan
PMP is consider as an effective representation that applied business organization with the
aim of attaining targets in stipulate period of time. Mainly, in also includes various aspects that
assist in performing project activities in well structured way. By this, project manager can
minimize the possibilities of creating any kind of issues and also attain set goals in effective way.
For attaining positive and reliable outcomes, project manager includes various aspects to
completing whole project in successful manner. All these are as follows:
 Cost: For completing project, cost is important element as it help in reducing the error
within the project. In this context, research is based on globalisation that require enough
fund to completing the aims of the project. Thus, it is crucial for project manager to
evaluate the actual cost in order to meet set aims. For this project, researcher require
around 250 pounds to improving training, selection and recruitment process within the
business to meet international requirements.
2

 Time: It is foremost factor to undertaking the project aims and objectives in systematic
manner. As collection of data, researcher take more time because it is time consuming
activity. Thus, it is critical for project manager of Cadbury to efficaciously perform their
task in given period of time. In context of this, time required by Cadbury in recruiting and
selecting is approx 10 week and on the other side for training they required at least 15
days.
 Quality: Every project required accuracy and reliability that help in attaining project
outcomes in systematic manner. In this regards, books, journals, newspapers, websites
and many more are the sources of data collection that help in ensuring the project quality.
Along with this, quality of recruitment, selection and training process at global level will
be monitor by analysing employees performance. This will amend the possibilities of
execute all the set point in an appropriate way.
 Scope – It provide opportunity to the investigator at the time of conducting research
within proper manner. In relation of investigator there are large number of extent scope
as research gain while conducting this research. One of the major is related to
recruitment, selection and training method.
 Communication - For completion of research project on time there is requirement of
proper communication with employers, manager and client. There are several
communication methods which use by researcher such as email, telephone and many
more.
 Risk – While completing research activities on time there are several risk associated with
it. Within this project major risk faced by researcher is related to time of project
completion as well as resources which are not sufficient. Apart from this, there is one
another risk face by researcher i.e., inappropriate data because of that difficult will be
face in completing research.
 Resources – It is one of the important aspect have to be consider while doing project
planning. There are several resources which need planning such as technology, financial
as well as technology for completing activities within effective manner. Along with this,
these are essential resources needed by investigator for completing day to day activities
of research project within required time duration.
3

P3 Work breakdown structure and a Gantt Chart
Work-breakdown structure: It is consider as a deliverable of project that help in
organising team work in manageable sub sections. Along with this, it is also related to
hierarchical decomposition of whole activities that is undertake by the specified project team.
The main aim of this structure is to attain all the set goals and objectives in most effective
manner that support in completing entire project activities in structured manner (Cloutier and et.
al., 2015). The major advantage of WBS is to divide complex work into manageable task
activities in which employees can execute their activities and attain favourable outcomes by
eliminating the risk factors.
Gantt Chart: It is a kind of bar chart that used to determining project agenda along with
setted time. As it includes various task within its specified time duration. By this, project
manager complete the task and improve the performance also. Mainly, it is used for tracking the
project schedule in order to achieve best and effective outcomes at the end of the project.
4

TASK 2
P4 Small scale research by applying qualitative and quantitative research methods
RM is consider as an effective procedure that applied by researcher to carry out and
effectual investigation. It also support in collecting valid information about specified topic.
Furthermore, it also consist different techniques to carry out the research are as follows:
Data collection: It consider two type of data collection methods like primary and
secondary method. Primary method is related to information that acquire for first hand data that
is ore reliable and authentic as well. In this research, investigator prepare questionnaire to gather
information from different respondents. Whereas, secondary data is related to data which is
already published in certain materials (Darling-Hammond, 2017). It provide in-depth or accurate
5

discussion towards particular topic. The main sources of secondary method are, includes books,
journals, magazines, publication and so on.
Qualitative research: It is related to an effective way of information that is based on
human and social science by which investigator easily understand the opinion, thoughts, trends
of people. It consider various aspects such as interview, group discussion, behavioural
observation and so on. These are aid in collecting relevant data towards the research topic
(DeCenzo, Robbins and Verhulst, 2016).
Quantitative research: It consider figures and numbers that implement with the aim of
determine behaviour, attitude and so on. Along with this, researcher collect data from polls,
surveys, questionnaire and many more. As it is structured way of gathering or analysing data
which obtained from different sources.
From these methods, investigator will use both type of methods as it assist them in
gathering relevant data based on specified research topic.
Sampling: It is procedures of selecting group of people from large number of population
to understand their views which is based on project objectives (Gannon, Roper and Doherty,
2015). In this, research worker will apply random sampling method to choose sample size from
the whole population. For this research, investigator select 30 respondents as a sample size in
order to collection data to attaining positive outcomes at the end of the research.
Questionnaire
Name:
Age:
Contact No.:
Email address:
Q1) Are you aware about recruitment, selection and training process?
a) Yes
b) No
Q2) Is training, recruitment and section activities are important for Cadbury to
accomplished international requirements?
a) Yes
b) No
Q3) What are the main advantage of recruitment, selection and training process for
6

Cadbury to attain worldwide requirements?
a) Increase profitability level
b) Easily meet global targets
c) Enhance workers efficiency
Q4) What are the ways used by Cadbury to make necessary improvement in recruitment,
selection and training activities to reach global needs?
a) Take support from external agencies
b) By using social media or online platform
c) Effective use of HR technology
Q5) What are the selection strategies used by Cadbury to select skilled and capable
employees to improve organisational performance?
a) Application form
b) Online screening
c) Interviews
Q6) Suggested the ways by which Cadbury can meet all the international requirements.
For Qualitative Analysis
Q1) What are the issues faced by Cadbury at the time of running their business at global
pace?
a) Cultural barriers
b) Organizational structure
c) Increased global competition
Q2) What type of training methods adopted by Cadbury to improve workers performance
at international level?
a) On the job training
b) Off the job training
Q3) What are the ways used by Cadbury to overcome from issues relate with globalisation
concept?
a) Implementation of new technology
b) Skilled and talented workforce
7

c) Proper knowledge about market
TASK 3
P5 Research and data using appropriate tools and techniques
Quantitative survey
Theme 1: Idea about recruitment, selection and training process.
Q1) Are you aware about recruitment, selection and training
process?
Frequency
a) Yes 20
b) No 10
Interpretation: All HRM practices are consider as one of the important activity through
which firm can easily hire capable workers to perform set activities. In this, 20 respondents are
8
20
10
a) Yes
b) No

aware about recruitment, selection and training process as it effective for company to improve
their overall performance worldwide. Furthermore, 10 are not much aware about this subject.
Theme 2: Recruitment, selection and training is important for Cadbury to meet
international requirements.
Q2) Is training, recruitment and section activities are important for
Cadbury to accomplished international requirements?
Frequency
a) Yes 25
b) No 5
Interpretation: For attaining success at global level, selection, recruitment and training is
crucial as it support them in inviting skilled employees. It also assist them in attaining all the pre-
determined targets in stipulate time frame. By this, company can meet international
requirements. 25 out of 30 answerer are favour with this theme and rest of group are not favour
with this statement. Apart from this, 5 people are not cognizant towards the statement or theme
as well.
9
25
5
a) Yes
b) No