New Product Design: Cadbury's Vegan Dark Chocolate Proposition

This report outlines the design and value proposition for a new Cadbury vegan dark chocolate product, focusing on adding or modifying a product to maximize its value through creative design. It details the company's value proposition, emphasizing its commitment to delivering world-class products at affordable prices. The target audience includes individuals interested in vegan products, those seeking the health benefits of dark chocolate, and consumers looking for premium gifts. The report explores the content idea and theme, highlighting the increasing demand for health-conscious products and the potential for success given Cadbury's brand reputation. It also discusses SMART objectives and quality justification tactics, emphasizing minimized waste and maximized production quality. The conclusion underscores the product's potential for profit-making, particularly among women and individuals aged 18-35, and references several sources related to design and decision-making.