CadCafe New Product Idea Report: Entrepreneurship Analysis

This report provides an in-depth analysis of a new product idea, Cadbury's CadCafe, examining various aspects related to entrepreneurship and business development. The report begins with an introduction to the concept of new products and then delves into a detailed description of CadCafe, including its features and cost. It explores the target market for the product and discusses relevant theories and practices of entrepreneurship, enterprise, and innovation. Furthermore, the report compares and contrasts the behaviors, characteristics, competencies, and personalities of entrepreneurs. It also examines the internal and external factors that influence the development of an entrepreneurial culture. The report then outlines the process of business start-up, from conception to execution, and concludes with a summary of the key findings and a list of references.

New Product Idea

Table of Content
 Introduction
 About New Product
 Theories and Practices of entrepreneurship, enterprise and innovation
 Behaviours,characteristics,competencies and personalities of
entrepreneur against own
 Internal and External factors affecting development entrepreneurial
culture
 Process of business start- up from conception to execution
 Conclusion
 References

Introduction
New product refers to services and goods which are differ in
characteristics from existing products. It is a procedure to
examine the innovative product ideas, marketing trends
and strategies. There will be discussion about the new
product and also its cost. Theories and practice of
enterprise, innovation and entrepreneurship will be discuss
here.

New product Description
Cadbury is multinational confectionery form that provides
Creme Egg, Dairy Milk chocolate etc. Now, this firm
want to launch its new product with different features at
market place.
About New Product
 New product Description
 Cost of product
 Who will buy this product

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New product Description- Under
this, the new product that Cadbury
is planning to introduce a Coffee
named as CadCafe. It will be more
chocolaty with crispy choco chips
which provide a mouth watering
taste to its customers. This coffee
will be healthy for people with low
caffeine.

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Cost of product- Under this, cost is a main factors that
incurred to develop product. Under this, the cost factor
attracts the people towards products because if the cost of
product will be reasonable with better quality then they
will focus to buy. The cost of CadCafe will be £1.30.

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Who will buy this product- Under this, segmentation is on
the basis of demographic. The coffee consists less
caffeine and it will be healthy for people. So, the target of
this company will age of 15 to 70 years.

Theories of entrepreneurship, enterprise and
innovation
The theory and practice
related to
entrepreneurship is
Economic Theory. Under
this, entrepreneurship as
well as economic growth
both taken place when
economic situation are
favourable.

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Theory related to enterprise is Theory of Business
Enterprise. According to this theory, motive of enterprise is
to gain profit by sale. It is an analyse of two intertwined
but also clashing motivations like that of industry and that
of business. This theory states that business is elated to
product and industry is making products or services.

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Theory related to
innovation is TRIZ. It is
forecasting, analysis and
problem solving tool that
is derived from study of
invention patterns in
global patent.

Behaviours, characteristics, competencies and
personalities of entrepreneur against own
Entrepreneur is an individual that
set up business by taking
financial risk in hope of
generating profit. There are
some differences among
Behaviours, characteristics,
competencies and personalities
of an entrepreneur and an
individual.

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These difference are mention below:
Basis Entrepreneur Own
Behaviours Able to take financial
risks, openness to the
creative ideas, highly
motivated, Understand
That Consistency Is Key.
Passionate towards work,
continuous learner,
patience.
Characteristics Ability to deal with risks,
innovation, visionary,
Confident and Well
Informed.
Flexibility, passion,
empathy.
Competencies Problem solving, quality
performance, risk taking,
systematic planning.
Planning, influencing
ability.
Personalities Passion, optimistic,
creativity, risk takers
Influential, focused