Marketing Strategy: Analysis of 11 Cadogan Gardens Hotel Firm

This report provides a comprehensive analysis of the marketing strategies employed by 11 Cadogan Gardens Hotel, a part of the Relais & Chateaux group. It examines the marketing mix (product, price, place, promotion) and the micro and macro environments affecting the hotel's operations, including strengths, weaknesses, opportunities, and threats (SWOT). The report also explores how the hotel creates customer value and engagement through extra offers, communication, and complementary services. Furthermore, it highlights the effective use of digital marketing in enhancing the hotel's brand image and avoiding resource wastage. The analysis concludes that understanding the macro environment is crucial for the hotel's productivity and that addressing marketing challenges is essential for maintaining a strong brand image and market position. The document is available on Desklib, a platform offering study tools and resources for students.

Marketing
essential

Table of Content
 Introduction
 The marketing mix
 The marketing environment(micro)
 The marketing environment(macro)
 Creating customer value and engagement
 Effective use of digital marketing
 Conclusion
 References

Introduction
Marketing is the process that is used by organisation to
advertise or promote their product and services into
market. Managers of companies form marketing plan
so that their products can attract audiences towards
their operations
The above mentioned hotel is a part of Relais & Chateaux
group that deals in hospitality sector globally. It was
built in 19th by Lord Chelsea

The Marketing Mix
The marketing mix is being implied to 11
CADAGON GARDEN in order to come up with
effective marketing strategy. The following 4 p’s
are applied:
• Product
• Price
• Place
• Promotion

The Marketing Environment
(Micro)
STRENGTH-
Brand image- 11 CADAGON GAREDEN HOTEL has deep root history
and a touch of vintage design that helped them in established their
brand name in market
WEAKNESS-
Overpricing- The 11 CADAGON GAREDEN HOTEL rooms are
overpriced due to vintage touch in its rooms
OPPURTUNITY-
Foreign and domestic tourist- Company can capture foreign and domestic
tourist easily towards its services
THREAT-
Economy downturn- After the pandemic the economy downturn has
deployed the people money that ultimately affected the internation
tourist

The Marketing Environment
(Macro)
The macro environment are those external
factors that impact businesses operations
by their forces. It includes political,
economic, social, technical, legal and
environmental. Every marketing plan is
filtered through this model

Creating Customer Value and
Engagement
The term customer value refers to as a standard through which effective platform over relation
between company and customers can be established. Managers at 11 Cadogan Gardens firm
takes key considerations of creating customer value and engagements. Following are the
elements that are being taken into consideration;
• Extra offers
• Communicating with guests
• Complementary services

Effective use of Digital
Marketing
Digital marketing plays a vital role in developing effective standards on the basis of which
marketer of the chosen hotel firm enable good brand image of the firm in respective
operational marketplace. This guides marketing efforts of a hotel firm towards effective
pathways for which wastages of resources in marketing activities of the hotel firm can be
avoided.

CONCLUSION
From the above analysis of given presentation, it can be concluded that, evaluation over firm's
macro environment plays a vital role in shaping effective productivity of the hotel firm.
Managers at chosen hotel firm takes key considerations to such factors that helps them
shaping operational work at the given workforce for completion of company's goals working
under desirable manner.
Furthermore, it can be said that, several challenges can be highlighted in respect to marketing
activities of corporate firm. These challenges or issues are taken care off and effective
strategies are defined to formulate better brand image and place good position of business in
its operational marketplace.

References
Angelakis, N., 2021. Evolution of Small-Scale Rainwater Harvesting in the Hellenic World
Through the. Handbook of Water Harvesting and Conservation: Case Studies and Application
Examples, 11, p.103.
Canelas, P., 2019. Place-making and the London estates: land ownership and the built
environment. Journal of Urban Design, 24(2), pp.232-248.
Collier, P. and Kay, J., 2020. Greed is Dead: Politics after individualism. Penguin UK.

Thank You