This report provides a comprehensive analysis of the food and beverage (F&B) sector, specifically focusing on the Sublime Cafe, a new establishment planned for Greater Melbourne. The report begins with an introduction to the F&B industry, highlighting its diverse nature and the various stages involved in delivering food and beverages to consumers. The main body of the report delves into a SWOT analysis of the cafe business, examining its strengths, weaknesses, opportunities, and threats. It also identifies the target guest profiles for Sublime Cafe, considering their wants, needs, and desires based on their location and demographics. The report further explores the challenges and opportunities faced by the cafe, covering aspects such as location, kitchen setup, menu implementation, and staffing. Finally, the report provides examples of successful and unsuccessful cafes in the Greater Melbourne area, offering insights into the factors that contribute to business success or failure. The report concludes by summarizing the key findings and emphasizing the importance of understanding market dynamics, target customers, and operational challenges for success in the cafe business.
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