Strategic Plan: Cafe and Australian Pie Shop - Business Development

This assignment presents a comprehensive strategic plan for establishing a cafe and Australian pie shop, encompassing various crucial aspects of business development. The report begins with an executive summary outlining the business concept, including the range of products and services offered, such as coffee, Australian pies, and related supplementary items. The introduction establishes the importance of a well-defined business plan and sets the stage for the cafe's vision and mission, aiming to become a leading establishment with global expansion plans. The core of the plan involves a thorough environmental analysis, utilizing SWOT and PESTEL frameworks to identify internal strengths and weaknesses, as well as external opportunities and threats, including political, economic, social, technological, environmental, and legal factors. Functional plans are developed, including market and competition strategies employing the STP approach (segmentation, targeting, positioning), and detailed product, production, pricing, and delivery strategies. The plan also covers management structure, financial forecasting with cost and revenue estimations, and a sustainability and expansion strategy. The report concludes with references, providing a structured approach to launching and managing the cafe and pie shop business.

Assessment
Strategic plan

Table of Contents
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Vision.......................................................................................................................................................4
Mission....................................................................................................................................................5
Environmental analysis with SWOT analysis............................................................................................5
Analysis of environmental factors...........................................................................................................5
Development of functional plans............................................................................................................7
Market and competition strategy...........................................................................................................7
Product strategy......................................................................................................................................7
Production strategy.................................................................................................................................8
Pricing strategy........................................................................................................................................8
Delivery strategy......................................................................................................................................8
Management plan...................................................................................................................................9
Financial forecasting................................................................................................................................9
Sustainability and Expansion Strategy...................................................................................................12
REFERENCES..........................................................................................................................................12

Executive summary - I have plan to establish a café and Australian pie shop. The firm will
provides wide range of the supplementary services that are properly involved with the
merchandizing and eminence. The firm also offers effective delivery services. The product
which have the inclusive in the café and Australian pie will such as Assorted Gourmet Syrups &
Coffee Toppings, Chocolate, White Chocolate and Caramel Syrups, Cappuccina line of product,
Cafe and Jet Tea Fruit n' Tea Freeze ETC. To achieve a high-level of justifications for various
viability and include a better look at your competition and completed in your advantages in your
business. To expand this business at the next level I have an effective plan and strategies.

INTRODUCTION
Effective business plan is very essential before establishing any business. For the better
business development of our café, I have a effective business plan. The major aims of the
establishing coffee and Australia pie to run the successful coffee business by establishing the
café at the best location. The strategic plan includes the company’s vision, mission and values. It
also includes the internal and external environmental factors that directly and indirectly affect the
business performances. Management in the business planning is essential for your business.
MAIN BODY
Vision
Our vision is to be the leading café and pie shop.
To offer excellent food product services in all over the world.
To expand our business globally in the next two years.
To provide better services to our customers and achieve a high profit in our business.
Mission
To offer reasonably priced quality food and served quickly in clean surrounding.
To help to guide a company from the present into the future. The goal is to provide better
services to the customers and provide outstanding customer services.
Environmental analysis with SWOT analysis
SWOT - SWOT analysis can help to identify stay competitive against major companies moving
and marketing plan (Hickman and Silva., 2018). It stands for Strengths, Weaknesses,
Opportunities and Threats. This analysis is very important in your cafe business.
Strengths – strengths are the positive and internal quality of your company. the strengths of the
café and Australian pie shop is to serving tasty dishes and offering quality services. Other
strengths is consider of firm’s pricing structure and offering a lower-priced menu than similar
cafe business.
Weaknesses – weaknesses are the opposite of strengths and it is include large expenses to
improvement in your business. The café and Australian pie shop has consistent supplies and so
that sometimes menu items not available.
Opportunities – café and Australian pie shop has various opportunity to expand and enhance
their worldwide (Cortimiglia, Ghezzi and Frank., 20160. Today, going to cafes and restaurant are
becomes a trend for the young generations. It offers a huge opportunity to the firm to build their
business and offers attractive services to customers for better results.

Threats - the many competitors in the food services industries can create high competition for
the café and Australian pie shop. The easily entry of the new business in the café and food
industries creates a big threats for the café. The rapidly changing technology can also create a
complex situations for the firm because sometimes firm cannot able to adopt this new and high
cost technology.
Analysis of environmental factors
PESTEL Analysis
PESTEL analysis to defines the macro environment of the business. That mean analysis the
Political, Economic, Social, Technological, Environmental and Legal factors affecting in your
business (Hautz, Seidl and Whittington., 2017).
Political Factors
This include many regulations about business, license and customer’s right and business
contracts. It can affect the operations and performances of café and Australian pie shop. One the
biggest environments threat can cause to alter your products, ads and political views. It can
directly influence the customers view towards the café. Political factors have impacts on the firm
(Toro-Jarrín, Ponce-Jaramillo and Güemes-Castorena., 2016). The changes in the future
legislations and marketing policy may also differ the situation of the firm.
Economic Factors
Economic factor have a significant impact on the cafe business and food industries. These
factors include economic growth, exchange rate and inflation etc. these are many outside
economic factor that can affect the business of café and Australian pie shop.
Social Factor
These factors are the areas involve the shared beliefs and attitude of the population. This
factor has created new opportunities and opened new market for the cafes and pie shops. It also
includes the standards and cultural trends and population analysis etc., all theses elements can
influences the customer’s choices and preferences. The people consciousness regarding the
healthy food products can affects the operational activities, number of customers and
profitability of the firm.
Technological factor
Technology is always advancing and this advance impact on the business of cafe. This
factor can affect management and marketing in many ways such as new ways of distributing
goods and services, new way of communicating with target markets and new way producing
goods. All these factors are helpful for the café and Australian pie shop because it helps to
improve their market image and customer’s likability (Ansoff and et.al ., 2019). This factor

affect the operation s of the business and the define market favorably and unfavorably and to
research and development of products in the market.
Environmental Factor
Ethical factor include ethical principles and ethical or moral problems that can arise in a
business. This factor considered many responsibilities related to the business and that are
influence by the surrounding environment. The café and Australian pie shop can also affected by
the various environmental factors. Government takes many actions and implemented policies for
the food product safety. It can affect the performance and activities of firm. The environmental
factors include global change in climate, weather and environmental offsets etc., all these factors
can directly or indirectly affects the functional activities of café.
Legal factor
Legislation can a great impact on the business. The legal factor affect both external and
internal factor of the operational activities of café. Legal analysis is the considered many
strategies of product safety. It is include health and safety, advertising standards and consumer
rights and laws. To enhance the firm’s business becomes globally they should have to follow set
of rules and regulations.
Development of functional plans
Market and competition strategy
For the effective analysis of café’s market and competition we can use STP strategy
approach. STP stands for segmentation, targeting and positioning. This process is essential for a
new business. It is plays an important role to get to your right customer. This three tools to
support your products with right customer (Akter and et.al., 2016). This approach is helpful in
developing a new digital strategy for marketing.
Segmentation – the application of segmentation will help you further develop your competitive
knowledge and have a strong effect on your newly formed competitive advantage. It can
beneficial for the café and Australian pie shop because it helps in dividing the market according
to the people desires.
Targeting – targeting is a crucial point in the STP marketing process. It is clear about your
segments; your next step aim at each segment that you think will be a profitable for your new
business. This step helps to analysis the existing competitors in the market of the related
industries.
Positioning – the final stage of the STP marketing process is Positioning and to find out how to
market your product efficiency to your targeted groups. This stage define the points of
differences and qualities in your product in new business.

A strategic approach to Product and production can increase out the sales, profit by having
the modifications of product mix in process of involving the product strategy by adding more
level of new and unique items from the competitors (Chang, 2017). The café will be having
different profit margins to the respective items as all developing the important components in
optimal product line.
Product strategy
As the product strategy, the firm will be the having the core product that’s is Australian pie
which will be served to the customer with variety of the experience.
The firm will make proper level of inclusion of the wide range of the supplementary services
which have proper level of involvement o the merchandizing and eminence. There will be
delivery in the hospitality sector. So, the product which have the inclusive in the café and
Australian pie will such as
 Lowery's Gourmet Whole Bean and Wired Willey's White Coffee
 Assorted Gourmet Syrups & Coffee Toppings
 Chocolate, White Chocolate and Caramel Syrups
 Oregon Chai Concentrate
 Jet Cafe and Jet Tea Fruit n' Tea Freeze
 Cappuccina line of product
 Big Train line of product
 Red Bull Energy Drinks
 Good Cow Concentrated Milk with Custom Dispensing Equipment
 Fresh Baked Goods
 Assortment of White, Pre-printed Paper, and Clear Beverage Cups Systems - as well as
an assortment of other paper supplies.
Production strategy
On the other hand, as considered to be the production strategy will be applicable of the business
strategies which is being followed by the implication of the differentiation strategy, cost
leadership and market differentiation strategy. The café will have the unique level of products
from the respective competitors which facilities and feature the product.
In addition to the cost leadership strategy as firm will try to have reduction in cost as to get the
economies of scale which will result as the higher scale of production and lower will be cost of
production (Saito, 2018). As oer the markets segmentation strategy company ill look out in the
offering the lar carte, buddle appetizers, soup , salads and desert to have the creasing of more
level of value. This will be helping out in developing their loyal level of customer base.

Pricing strategy
The pricing strategy wave the involvement of the versions aspect to make more comfortable and
profit generating aspect to the customer. The firm will have the involvement of the 5 important
level of pricing strategy which is such as psychological pricing, location pricing, combo pricing,
premium pricing and the value-based pricing. In the addition to which the major focus will be
forced to the value-based pricing as by offering the different qualities such as small, medium and
large. In addition of adding the extra range of ingredients the price will have the variation as the
regular routine for efforts of the sales building.
Delivery strategy
The firm will be offering the counter services which is more level to be professionally
designed as cosy ad the inviting the perfect interior space in the perfect manner. The interiors
sitting will be the mix up of the smaller level of individuals tables for better intimacy and the
longer bench style for larger groups to handle it.
The exterior sitting will have the consisting of their weatherproof tables and chair which is
advisable at the sunshade umbrellas with the intended opening from 6:30 a.m.-9 p.m. on
weekdays, and 7 a.m.-9 p.m. on weekends.
Advertising and Promotion
In addition to the advertising and promotion will be targets to have minimization of cost by
paraphing the younger youth through the digital varsity method:
 As the poster of the local campus level of billboards
Daily level of special announcing on the social networking sites as Facebook, Instagram and
twitter. There will be there demonstration of the loyalty cards which are highly effective and
firm custom designed rewards care to the repost promotion of business (Adamowicz and
Ziółkowska, 2018).
Management plan
Owner of the business is Jack & John in which at least one will be present to the cafe during all
the open hours operations as both have the previous level of experience in the food service
managements along with the being trained and experienced baristas.
External resources and services
The Donna design services have been contracted as the interior designers of the premises. There
will be hueing of the professionals who will have the providence of the accounting service of
business
Internal resources

This are such to be required for the equipment which are currently negotiated as purchase and
maintainer contract have been signed by the local vendors.
The supplier has bee he agreements of the Murphy's Coffee Wholesalers to supply premium
gourmet Columbian coffee/espresso beans with two-day shipping (Truc, 2017).
In addition to staff will be two full time and 4-part times will be the hired n the industry standard
wages and be trained in 15 days training programmes in order to have the sharing of regular
duties. In order to increase the employee loyalty bonus will be put I place.
Financial forecasting
In this sections there will be the financial pan which have the inclusion of cost, the expected
level of sales and profits which will have the clear level of illustrations of cafe and Australia pie
business to be financially successful.
Sales forecast
Break even analysis

Pojected profit and loss

Sustainability and Expansion Strategy
the main aims of the establishing their coffee and Australia pie is basically the test to run the
successful coffee business by placing the café as their busy locations (Zelinová, 2019). The firm
have the international to have he rennin the chains to the different busy and posh locations or
building to the franchises and selling them in nearest future, this is the pertinent state that we
shall not have the allowing of stand level of operating process to be drop as we can miss the
opportunity by losing the loyal level of customers.

REFERENCES
Hickman and Silva., 2018. Creating excellence: Managing corporate culture, strategy, and
change in the new age. Routledge.
Cortimiglia, Ghezzi and Frank., 2016. Business model innovation and strategy making nexus:
evidence from a cross‐industry mixed‐methods study. R&D Management, 46(3), pp.414-432.
Hautz, Seidl and Whittington., 2017. Open strategy: Dimensions, dilemmas, dynamics. Long
Range Planning, 50(3), pp.298-309.
Toro-Jarrín, Ponce-Jaramillo and Güemes-Castorena., 2016. Methodology for the of building
process integration of Business Model Canvas and Technological Roadmap. Technological
Forecasting and Social Change, 110, pp.213-225.
Ansoff and et.al ., 2019. Societal strategy for the business firm. In Implanting Strategic
Management (pp. 285-310). Palgrave Macmillan, Cham.
Akter and et.al., 2016. How to improve firm performance using big data analytics capability and
business strategy alignment?. International Journal of Production Economics, 182, pp.113-131.
Chang, W.L., 2017. Online training for business plan writing through the World Café method:
the roles of leadership and trust. Universal Access in the Information Society, 16(2). pp.313-324.
Saito, Y., 2018. Business plan template for café solopreneurs.
Truc, N., 2017. Business Plan for Existing Venture: Papu Cafe.
Adamowicz, M. and Ziółkowska, K., 2018. Assessment of investment in the cafe service sector.
Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 11(673-2018-4262).
pp.108-90.
Zelinová, S., 2019. A Business Plan for the Cafe Pet Friend.