Business Plan: Taste & Toast Cafe - Managing Enterprise in 21st

This document presents a comprehensive business plan for Taste & Toast, a cafe concept focused on providing healthy and organic food options to health-conscious consumers in the 21st century. The plan includes an overview of the business, product and service offerings, a detailed market audit using SWOT and PESTLE analysis, and a clearly defined target market using STP (Segmentation, Targeting, and Positioning). The marketing strategy utilizes the 7P's of marketing, and the document outlines the management team structure and financial projections. The business plan concludes that Taste & Toast has a high potential for success by catering to the increasing demand for healthy food options and offering unique, customizable diets. The provided references support the strategies and analysis within the plan.

Managing Enterprise in
21st Century

Table of Content
 Introduction
• Overview of business
• Product or service of business
• Market audit
• Target market
• Marketing
• Management team
• Financial plan
• Conclusion
• References

Introduction
The business plan is fundamental document
which lies in the written form. It specifies all
the minor details that how a business need to
be started while specifying its objectives and
the ways in they are to be achieved. Simply
it is a road map of the working of the
different units of the business which are the
financial, operation, marketing, etc.

Overview of business
Taste & Toast is a cafe which is related to the
industry of food and beverages which mainly
provides the services regarding the healthy and
organic diets for the health conscious
consumers. As in the present era with the raising
concerns of the health there lies the high
demand of healthy foods.

Product or service
The business desires to launch a cafe by the name of Taste and Toast which will
have the menu comprising of the dishes having the combination of health and taste.
Where the customers can ask to customize their diets as per their requirements and
preferences. The raw food materials which will be required to prepare the foods
items such as organic veggies as well as fruits and non-veg products will be
directly brought by the farms and will be free of any added chemicals.

Market Audit
Here the tools of market audit which will be
used are of SWOT and PESTLE.
SWOT:
 Strength
 Weakness
 Opportunities
 Threats

Continued…
There lies the number of factors which makes impact on the working and performance
of the business. The said external market factors has been elaborated as follows-
 Political
 Economic
 Social
 Technological
 Legal
 Environmental

Target Market
The said business in order to ascertain its exact target market is using STP.
 Segmentation – it is mainly the measure where the whole market is bifurcated into
sub divisions based on the aspects of the analysis of the consumers characteristics
and their preferences
 Targeting – it is the process in which the said product is targeted to a particular
segment.
 Positioning – The Taste & Toast will be positioned as the only business which
specifically provides the services of organic foods products and individual diets.

Marketing
The said business will use Marketing Mix which is also addressed by the name of 7P's
of marketing in order to outline the suitable plan for marketing.
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical Evidence

Management team
It Is primarily the structure of the business
which defines the responsibilities of each
concerned department. The business
comprises of the different units one each for
the purpose of manufacturing, distribution,
sale, marketing and finances.

Financial Plan

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