Cafe Business Plan: Customer, Model, and Financial Analysis

This project presents a comprehensive business plan for a cafe, focusing on the Australian market. The plan outlines the cafe's products and services, emphasizing high-quality beverages and bakery items to attract and retain customers. It includes a detailed description of the business environment, highlighting the competitive landscape and growth trends in the Australian cafe industry. The core of the plan is a business model canvas, meticulously analyzing customer segments (teenagers, students, office workers), value propositions (quality products, competitive pricing), customer relationships, channels, revenue streams, key partners, key activities, key resources, and cost structure. The plan emphasizes strategies for enhancing sales, maintaining customer relationships, and ensuring profitability through effective cost management and strategic partnerships. The project provides a thorough framework for understanding the key elements of a successful cafe business, from initial planning to operational strategies.

Creativity and Entrepreneurship

Business Description
• The management is planning to open a café business which
would be providing different kind of beverages and bakery
products to the customers.
• The business would be focusing on providing good quality
of food products so that the business is able to enhance the
sales of the business and also retain main customers of the
business.

Product and Service
• The business would be offering
the best quality of foods n
beverages to the customers.
• Some of the main products in
beverages which would be
offered by the business are
expressos, café latte,
cappuccino, black coffee so
that the business is able to
meet the taste and preference
of every customer.

Description of the Business
• The business would be looking to enhance the sales of the
business so that the profitability of the business so that the
business is able to grow.
• The business environment of Australia is growing
significantly and there are over 20,000 cafés and coffee
shops that employ 140,000 people.
• The business has significantly grown in 2018 and in
Australia throws out an average 2.6 billion coffee cups.

Business Descriptions
• The growth of the café
business is around 2.2%
over the years.
• Australia’s coffee culture,
and its growing number of
speciality cafés and coffee
shops have contributed to
high industry competition,

Business Model Canvas
• The business model canvas is a tool which is used by
entrepreneurs for the purpose of formulating, designing
and setting strategies which can help the business to set
an appropriate business model.
• The business model for the café business is discussed on
the basis of elements of business model canvas.

Different Segments of Business Canvas
Model
• The management of the company needs to identify the customer
segment which the cafe would targeting for the purpose of ensuring
that such customers are attracted to the products which is offered by
the business
• Teenagers who would be the main customers for different types of
patties and pastries.
• University and College students who have a taste for coffee and its
related products such as cappuccino and latte which are quite
popular among this segment.
• Office workers who would be contributing mostly to the revenue to
the company as they are regular customers for coffee products.

Value Proposition
• The value proposition element would be analysing how the
management of the café intends to create value for the customers
which is distinct from that of its competitors so that the business is
able to attract customers
• The business would be focusing on quality and would be using high
quality of coffee beans and would also freshly bake cookies and other
bakery products so that the customers are offered quality products.
• The management of the café also intends to keep the prices of the
product as low as possible so that the customers are attracted due to
the low prices for the products as well as high quality for the products.

Customer Relationships
• The customer relationships need to be maintained by the
management of the café in a proper manner as this way
the café would be able to retain regular clients. The
business model which is adopted by the business needs to
be focusing on providing appropriate services to the
customer and also display a polite behaviour so that the
business is able to retain customers for a long-term basis

Channels
• The channels refer to the major distribution medium which
is the management would be using for the purpose of
serving the customers of the business. The management of
the company would be opening a store so that the
customers are attracted to have a coffee drink at the store
itself. The café would be providing beverages along with
some bakery products and snacks so that the customers
are able to enjoy their coffee in a peaceful environment.

Revenue Streams
• The aim of the café would be earning appropriate revenue
so that the business is able to survive in its initial year of
operations. The business would be charging the customers
for direct services and also for food which is provided in the
store. Further the business would also be charging for home
delivery services which is provided by the business
• These operations would contribute to the revenue which is
generated by the business so that the profitability of the
business can be enhanced

Key Partners
• The key partners of the business are suppliers and
executives who help the management of the company for
the purpose of conducting the operations of the business.
The key partners of the business are suppliers from whom
the business intends to acquire basic raw materials for the
purpose of ensuring that the business is able to sell its
products and also provide appropriate services to the
customers