This report outlines a comprehensive business plan for a cafe, focusing on organization, operations, and marketing strategies. The report begins with an introduction to the core concepts of organization, operations, and marketing, followed by a detailed analysis of the target market, which includes office workers, students, and travelers. The unique selling proposition (USP) of the cafe is its low prices and diverse menu, coupled with various payment options. The plan addresses business growth through franchising, menu expansion, and geographical reach. Key aspects of team recruitment, including the importance of a skilled manager and a quality chef, are discussed, along with staff management strategies such as competitive salaries and special offers. The report details the cafe's product offerings, including pasta, pizza, and special dishes with offers like discounts for students and free food for birthdays. Hygiene protocols, including staff wearing gloves, and the implementation of home delivery services are also covered. The report concludes with an overview of the cafe's name, 'Next Level Cafe,' its commitment to hygiene, and its environmentally friendly operations. The marketing strategies include banners, offers, and activities. References to academic research on cafe ambience and production planning methods are included to support the business plan.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
