Bites and Bowls Cafe: Entrepreneurial Business Plan, Market & Strategy

This document presents a business plan for a new cafe concept called "Bites and Bowls," focusing on delivering high-quality food at reasonable prices. It includes potential market research, particularly within the UK retail industry, and an analysis of external factors using the PESTLE framework. The plan outlines the business's aims and objectives, such as using healthy ingredients, increasing customer engagement, and establishing a digital presence. It also discusses key business functions like operations, marketing, and finance, emphasizing their interrelation for optimal performance. The conclusion highlights the importance of considering external factors and integrating business functions to achieve strategic goals. Desklib provides access to this document and many other solved assignments for students.

Entrepreneurship

Table of Content
•Introduction
•Business plan
•Potential market research
•Influence of external market
•Business strategy
•Business function
•Interrelation of business function
•Conclusion
•References

Introduction
• The presentation is going to develop a unique business plan
idea and identification of potential market. A business consists
many function such as planning, organising, controlling and
monitoring which describe how business is going to work and
what must be the product. This presentation is based on the
business idea of cafe “Bites and Bowls”. There will be
discussion of external factors, potential market that are vital to
plan a business effectively. For that instance, Pestle model is
going to use. Also, a critical evaluation and interrelation of
main business function like marketing, organising and finance
will be a part of this business plan.

Business plan
•Business idea: The business idea is consist planning a cafe which provide number of dishes in the menu.
The purpose is to deliver best food into market at a reasonable price with great taste and quality.
•Aim of business: To Take the cafe at the top position and acquire large market share by improving quality
and standard of living.
•Objective of business:
•To deliver food produced with healthy and organic substances and delicious taste.
•To achieve large customer engagement and promote brand awareness.
•To establish digital presence within one year.

Potential market research
•Bites and Bowls comes under retail industry which is the most leading
industry into market. Retailer occupies large market share and enable
competition among them. Therefore, proper market research is required to
analyse perfect competition and strategies to overcome with it. Bites and
Bowls wants to operate into UK. It serves within the country to acquire
huge market and enable good sales turnover. UK market is largely known
for potential customers which will the best location to ascertain product
growth. It has identified that it is the 5th largest economy that contribute into
international GDP.

Influence of external market
Bites and bowls may get impact of external factors while operating business across UK. These macro environment
factors are discussed underneath:
Pestle analysis: It is an effective framework to identify what factors impact on business and its surroundings
Political: . Bites and Bowls could have negative impact of Brexit policy due to separation of UK from European union
that impose heavy duties in trade.
Environmental: Bites and Bowls needs to adopt and launch sustainability programmes. Also, to maintain environment
protection by reducing carbon emission and avoid plastic bags.
Social: Bites and Bowls needs to look at proper market trends in order to attain great customer satisfaction. This factor
affects profitability of Cafe and customer engagement.

Continue.
•Technological: This factor focus on undertaking technological opportunities to
create good and positive image into market. Bites and Bowls needs to operate
through E-commerce platforms within less time to boost efficiency and brand
name.
•Legal: Bites and Bowls must obliged with all the legal compliances. They needs to
regulate equality laws, promote diversified working culture and work under
government provisions.
•Economical: Retail industry is the highest contributor in UK market. Therefore,
Bites and Bowls mus maintain demand and supply in the economy and contribute
in economies GDP.

Business strategy:
Bites and Bowls has their business strategy is to provides superfine quality and with great services. It
aims to provide great experience to young age group in order to make relations and make life fun.

Business function
•Operations: This function involves work related to production or
manufacturing of product and service. Bites and Bowls needs to perform this
function appropriately as products are main component of business and must
be made with quality. At this function, the cafe needs to focus on cutting extra
cost, utilise man and material.
•Marketing and finance: This function is related to marketing the product.
This enable product featuring promotion and advertising to eke people aware
about new products into market. Bites and Bowls needs to take proper
marketing decision which gives effective results in customer engagement.

Interrelation of business function
•All these business functions are vital and valuable to grow and set a new business idea. These
ere the main components which must be performed under controlled and creative ideas.
Marketing and finance function are international as marketing manager will look at best
promotional tool after discussing through finance manager and decision would be e make after
going through budget of company. It has critically analysed that, both functions needs to work
simultaneously into organisation to get the best result. If any leniency would taken in finance
decision, the whole marketing will cause negative impact and may lead to loss for company.

CONCLUSION
•The presentation has drives a business plan for a new business idea. It has concluded that, Bites and Bowls needs
to identify external factors when work across UK. These factors are necessary to look at to take effective strategic
decision. Also, the business needs to work all the vital functions such as marketing, finance and production which
are interrelated at practical level of working.

References
• McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence from a business plan
competition in Nigeria. Journal of Development Economics, 141, p.102369.
• PD, J., 2017. PESTLE Analysis–Part A.
• Kozel, R., Chuchrova, K. and Sanda, M., 2017. PESTLE analysis and its impact factor as an innovative IT
application in industrial enterprises. Proceedings of the 25th IDIMT-2017, Digitalization in Management,
Society and Economy, Podebrady, Czech Republic, Linz: Trauner.
• Cagle, M.N., Yılmaz, K. and Doğru, H., 2020. Digitalization of business functions under Industry 4.0. In Digital
Business Strategies in Blockchain Ecosystems (pp. 105-132). Springer, Cham.
• Păunescu, C., Popescu, M.C. and Blid, L., 2018. Business impact analysis for business continuity: Evidence
from Romanian enterprises on critical functions. Management & Marketing, 13(3), pp.1035-1050.
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