Cafe Pod Coffee Company: SWOT, CSR, and Innovation Analysis

This business report analyzes Cafe Pod Coffee, a UK-based independent craft coffee company established in 2011. The report begins with an introduction to the company, its founding, and its focus on providing quality coffee. The analysis section includes a detailed SWOT analysis, examining the company's strengths, weaknesses, opportunities, and threats. The report also explores Cafe Pod's approach to corporate social responsibility, highlighting its use of recyclable cups, renewable energy, and charitable initiatives. Furthermore, it discusses the company's innovation and creativity in the coffee market, including its unique coffee bean sourcing and packaging. The report concludes with recommendations for improvement and expansion, based on the analysis, and provides a list of references including books and journal articles to support the findings. The report adheres to the assignment brief guidelines by focusing on a UK-based innovative company and applying business concepts and tools such as SWOT analysis and CSR.

Project

Table of Contents
INTRODUCTION......................................................................................................................3
ANALYSIS................................................................................................................................3
SWOT Analysis of business...................................................................................................3
Use of Corporate social responsibility by the business..........................................................5
Innovation and creativity in business.....................................................................................6
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................8
Books and journals.................................................................................................................8

INTRODUCTION
A business can be defined as enterprises which deal in the production services in
order to sell these products and services within the market and perform the functions related
to profitability (Kirkwood, 2016). In context of the present report there is discussion about
cafe pod coffee company. It is an independent craft coffee business which was established in
2011. Organisation is providing a comprehensive quality coffee for different coffee drinkers
in order to enjoy it at home. Organisation inspired by London coffee where it provides
creative passion and purchase within the boundaries limit of coffee. This organisation was
founded by peter granger and Brent Hadfield. In context of this organisation is providing
coffee which is related from the South America. The major innovation which is included by
the organisation is related to coffee beans which are deliver and intense and strong espresso
flavour (Paulsen and Toth, 2016). The major difference which created by the organisation is
that organisation use the product of lower altitude growing regions so that it can easily
improve its coffee by growing the robber beans which will help the darker and stronger
coffee.in context of the present report there is discussion about the swot analysis of
organisation. Along with this there is also a discussion about the corporate social
responsibility which is fulfilled by the business venture within the market and innovation and
creativity within the business to improve its functioning. In the end of this report there are
some recommendations to improve the functions and achieve the better results.
ANALYSIS
SWOT Analysis of business
SWOT analysis can be defined as a Framework which is used by the organisation to
scan the internal environment and perform the function in appropriate way so that it can
achieve the business objectives and maintain a functional structure in an appropriate way
(Black, 2019). In context of SWOT analysis it include identification of strength weaknesses
opportunities and threats of the organisation so that it can perform within the business
environment by enabling assistant to overcome the weaknesses and using opportunities to
overcome its methods within the market fall stop in context of cafe pod coffee organisation is
also using an internal scan of its environment which are discussed below:
Strength

 The major strength of organisation is to improve its function as well as achieve the
business objectives which is related to bringing the innovation with the products and
services so that it can easily attract large number of customer and can formulate
effective base of customer (Hart, Sharma and Halme, 2016).
 Global product is also act as strength of organisation this is because it is using an
appropriate system to bring the coffee as well as provide it to the customer so that it
can easily improve its services as well as provide a better taste to the customer by
matching the global standards of espresso coffee.
 Wide range of product is also acting as a strength to the organisation because it is
providing number of espresso coffee e which come in different brands systems and
sizes so that customer can easily at directed towards improved. Organisation is also
using appropriate system of matching the requirements by providing different brew
kits (Foss and Saebi, 2017).
 Effective supply chain is also acting as strength of the organisation where
organisation is selling its product to number of market places which include PP
organic raw health, root health and many others.
Weakness
 Low level of productivity is a major weakness of cafe pod. this is because café pod is
operating in the coffee business where organisation is not using diversified product
which impacted on the productivity level within the organisation and actors and
weakness for cafe pod.
 High price also act as a weakness of café pod. This is because organisation is using an
innovative product where it used to identify the separate beans for coffee which in
cure high cost in acquiring the beans and making the coffee which can attract the
customer. It is impossible to control the prices of the products and services because of
various process involved in acquiring the coffee beans to make it effective (Tichaawa,
2017).
 Small level of business is also impacting on café pod this is because organisation is
operating at small scale where organisation cannot connect to the large number of
customer and it is also required to use the local resources which impact on financial
performance of organisation because of low availability of finance. This all act as
weakness for the organisation in the current time (Sia, Soh and Weill, 2016).

Opportunity
 There are number of opportunities in front of coffee pod which can be used by the
organisation. The major opportunity in front of organisation is to sell its products and
services at global level where it can type with different organisations and
supermarkets so that it can easily market its product within the market as well as get a
global platform to perform the function (Bullock and Hughes, 2016).
 It is also analysed that it organisation also has an opportunity to tie up with the local
ventures so that it can manage its supply chain function and improve functioning
within the market in which it is trading with the products and services.
Threat
 High level of competition act as a major threat to the organisation because it make it
difficult for the firm to use the products and services within the market as well as it
will also lower the profitability because of high level of competition from existing
brands.
It is released from the above that there are a number of strengths weaknesses
opportunities and threats which are posed by the café pod in the market in which it is trading.
This makes it essential for the form to use effective policies and strategies so that it can
perform the function according to the needs and requirement (Hess and Cottrell, 2016).
Use of Corporate social responsibility by the business
Corporate social responsibility can be defined as in function which is used by the
organisation in order to match the obligations of society in context of organisation. These are
those responsibilities which are performed by the organisation to provide and fulfil its
responsibilities towards society so that it can easily get the resources from the society in order
to perform the functions. This is identified that café pod is fulfilling its social responsibilities
by enabling different functions within the organisation. In context of café pod, organisation is
providing services to number of customers where it is using recyclable cups which are
environment friendly and will not harm the environment from any side. Organisation is also
using renewable sources of energy in order to perform its function and create products for the
satisfaction of customer. Organisation is also running an NGO which help the poor people by
providing them extra food so that organisation can meet the requirement of hungry people
within the society as well as increased awareness about the organisational production services

by the help of fulfilling these corporate social responsibility (Doshi, Kelley and Simmons,
2019).
Innovation and creativity in business
In context of business environment there are a number of functions are performed by
the organisation and are essential to achieve the business objectives Falstaff innovation is one
of those function which is required to manage the function of organisation is become a better
and profitable organisation in business environment. This is also identified that there are a
number of factors which are covered by the organisation according to the requirements and
managing resources in order to achieve better results in future all staff in context of café pod
organisation is providing innovative products where it is using an effective packaging system
and provide coffee beans which are made from various processes in order to enhance the
darkness within the coffee and satisfy the needs and requirements of coffee drinkers (Schwab,
2018). This is also identified that organisation is using an innovative idea where it is targeting
to those customers who love to drink the dark copies as well as different kind of fusions
between the coffees so that the customers can be attracted within the market because of
effective taste and fulfilment of desire organisation is using innovative ideas to improve its
functions and manage business opportunities according to the requirement so that it can
become a global warming organisation by selling the products and services to the larger area.
CONCLUSION
It can be concluded from the aforementioned information that there are various
functions which are performed by the organisation in order to manage the innovation and
process within the form so that it can achieve better results and perform according to the
requirements of business environment. This is also identified that in order to fulfil these
conditions organisation required to identify it's in a weakness and strength opportunities and
threats so that it can manage its function within the business environment and achieve
profitable results. Along with this, there are a number of features which are used by the
organisation to increase its word in it’s within the market and manage functions according to
the needs and requirements of organisation.
 There are some recommendations which can be followed by cafepod in order to
enhance the innovation and productivity of organisation. The major recommendation
to the organisation is that it can use market factors such as demand and supply of

coffee beans from various countries in order to analyse the issues and performance
function in a better way so that it can provide effective services to the customer.
 It is also recommended to the organisation that management within the firm can use
effective cost strategies where it can minimise the cost implemented on the products
and can perform its function in better prices to minimise its from competitors.

REFERENCES
Books and journals
Kirkwood, J.J., 2016. How women and men business owners perceive success. International
Journal of Entrepreneurial Behavior & Research.
Hart, S., Sharma, S. and Halme, M., 2016. Poverty, business strategy, and sustainable
development.
Foss, N.J. and Saebi, T., 2017. Fifteen years of research on business model innovation: How
far have we come, and where should we go?. Journal of Management, 43(1),
pp.200-227.
Tichaawa, T.M., 2017. Business tourism in Africa: The case of Cameroon. Tourism Review
International, 21(2), pp.181-192.
Bullock, A. and Hughes, R., 2016. Knowledge exchange and the social sciences: A report to
ESRC from the Centre for Business Research. Cambridge: University of Cambridge.
Doshi, R., Kelley, J.G. and Simmons, B.A., 2019. The power of ranking: The ease of doing
business indicator and global regulatory behavior. International Organization, 73(3),
pp.611-643.
Schwab, K., 2018, November. The global competitiveness report 2018. In World Economic
Forum (pp. 9-14).
Hess, M.F. and Cottrell Jr, J.H., 2016. Fraud risk management: A small business
perspective. Business Horizons, 59(1), pp.13-18.
Sia, S.K., Soh, C. and Weill, P., 2016. How DBS Bank Pursued a Digital Business
Strategy. MIS Quarterly Executive, 15(2).
Black, K., 2019. Business statistics: for contemporary decision making. John Wiley & Sons.
Paulsen, C. and Toth, P., 2016. Small business information security: The fundamentals (No.
NIST Internal or Interagency Report (NISTIR) 7621 Rev. 1). National Institute of
Standards and Technology.