Cafe Route: Innovations for Expanding Business with New Products

This report presents a case study on Cafe Route, exploring strategies for business expansion through innovation, new products, and services. The introduction establishes the background, rationale, aims, and objectives, followed by a literature review examining the concept of innovations in cafes, reasons for business expansion, the relationship between innovations and expansion, and recommendations for increasing innovation. The methodology section details the research approach, design, philosophy, data collection methods (including questionnaires and secondary sources), data analysis, sampling, ethical considerations, and validity and reliability measures. The findings and analysis section, though not fully provided, likely presents the results of the research, including questionnaire data and their interpretation. The report concludes with recommendations and references, providing a comprehensive overview of the strategies Cafe Route can employ to foster growth and adapt to market demands. The study emphasizes the importance of understanding customer needs, leveraging social media, and implementing innovative practices to achieve sustainable success in the competitive cafe market. The report uses a deductive research approach with a descriptive research design and an interpretivism research philosophy.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Title: To develop innovations for expanding business with new products and services – A
Case Study on Cafe Route...........................................................................................................1
Background.................................................................................................................................1
Rationale.....................................................................................................................................1
Aims and objectives....................................................................................................................1
LITERATURE REVIEW................................................................................................................2
METHODOLOGY..........................................................................................................................4
FINDINGS AND ANALYSIS........................................................................................................6
RECOMMENDATIONS...............................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Title: To develop innovations for expanding business with new products and services – A Case
Study on Cafe Route
Background
Innovations is creative aspect which helps to make creative process and expand business
in different areas of the world. Cafe is the smallest business which requires foresightedness to
make industry success (Majid, Kumar and Nayik, 2014). In this aspect, smarter and
knowledgeable people need to concern about different elements that increasing efficiency and
develop business goals as well. In order to make high growth in the Cafe Route, manager need to
implement new services such as accommodation, event organise place, etc. In this way, the small
business able to get high growth and increasing massive expansion to develop more creativity at
workplace. Further, in the cafe coffee, innovations considered new ways to grown and evolve
with several changes. Improvement in these areas helps to grow plans as well. Cooperative is the
most successful way which proven and spread the coffee farming community in successful way.
Rationale
In order to conduct the present study, there are several aims and objective considered by
small business. It is the successful way that increases performances in positive aspects. With the
help of developing innovations in small business, enterprise getting more benefits and new
products and services through they can attract new people in the business (Gill, Atkins and
Schaddelee, 2017). Further, present research also benefiting to other small cafe to increase their
activities and tasks which helps to attain desired results in the business environment.
Aims and objectives
Aim: “To develop innovations for expanding business with new products and services – A Case
Study on Cafe Route”.
Objectives
 To understand the concept of innovations in cafe.
 To evaluate the reasons for expanding small business with new products and services.
 To find relationship between innovations and expansion of new business with products
and services in Cafe Route. To recommends ways through innovations increasing in Cafe Route.
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Research questions
 What do you understand the concept of innovations in cafe?
 How evaluate the reasons for expanding small business with new products and services?
 How relationship find between innovations and expansion of new business with products
and services in Cafe Route?
 What are ways recommends through innovations increasing in Cafe Route?
LITERATURE REVIEW
Concept of innovations in cafe
As per the view of Davis and Tschoepe, (2016), there are different kinds of innovations
considered in the cafe that helps to make creative results in the small businesses. In this
consideration, cafe business need to expand their operations and functions with widening the
enterprise. With this regard, on the location it is important to make creativity that helps to target
several people together with extravagant experience. However, Ajami, Grabner and Pearson,
(2016) stated that cafe need to implement other entertainment tools such as library, music
system, dance floor, event organise place, etc. All these elements helps to create major
innovations that increasing its profits and revenue as well. As results, the company able to target
youth generation people easily. Special party events such as birthday, anniversary, etc. helps to
attract more people in successful way to operate creative activities at workplace.
In contradicting, Linn and Horowitz, (2015) argued that interior design of the place is
major consideration that assists to attract several people in the business environment. In this way,
establishment considered several traditions to serve the products and services to several numbers
of customers together. Hence, Cafe Route need to focus on the new layout and design which
helps to increase effectiveness. According to the point of Tschoepe and Davis, (2015), social
media consist important part in respect to make successful operations and outcomes in the
business environment. In this consideration, new activities and tasks need to be promoted on
social sites that assists to attract several customers towards the business.
Reasons for expanding small business with new products and services
As per the point of Dixit, Saxena and Sharma, (2017), there are several reasons exist due
to which small business need to increase their products and services. It is most important growth
strategy for the small business that enhance revenue and profit sharing ratio as well. Product line
considered group of products and services in same category which make high support to IT
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services. They stated that it is the best way to increase product line that make effective
functioning at workplace. Furthermore, it also assists to develop new activities in the company.
Furthermore, Majid, Kumar and Nayik, (2014) argued that introduction, growth, maturity and
decline, all these elements need to implement at workplace to meet with customer demand and
requirements. It creates several advantages with newer material and technologies. To remove
business loss with competitors implementation, it is essential to increase business performance
with products and services in the market. The organisation need to upgrade their existing
products for develop new activities which assists to compete effectively.
In addition to this, Reznickova and Zepeda, (2016) stated that market considered more
opportunities which helps to take several advantages in different market. Therefore, it is essential
to Cafe Route to implement profitable opportunities at workplace. It is the best way to attract
several people in the market. In this way, company also offers new products line to serving many
people with introducing new products and services.
Relationship between innovations and expansion of new business with products and services
in Cafe Route
According to the view of Lee and Tang, (2017), there is wide relationship between
innovations and expansion of the new business to produce new products and services in Cafe
Route. In this way, successful operations and functions make success with new technologies.
Innovations performance helps to determine competitive and national progress that is essential
component to make challenges and sustainable developing activities. Improvement in the
productivity create new opportunities with globalisation and new technologies. On the other
hand, Bento, Roth and Wang, (2015) explored their views that government policies are major
concern which helps to support and continually updating the institutional framework in cafe.
This is because, government always support to innovative activities and provide several benefits
to those who implement innovations with international investments.
In order to make changes in Cafe Route, Ostertag, Bodenheimer and Walz, (2018) said
that changing environment is required for innovations that increasing current system of the
business. In this aspect, technology also helps to hamper the competition. Issues are also related
with the flexibility of the system in systematic way. Stronger efforts are also needed to promote
and counterfeiting the growing results.
Recommends ways through innovations increasing in Cafe Route
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According to the point of Wang, (2017), there are several ways exist that helps to
increase effectiveness with innovations in Cafe Route. In this consideration, existing customers
are main source for Cafe Route that turn business as promoters. There are several activities has
been implemented by the enterprise that assists to spread word for the restaurant. Further,
customer database system can be used to get important information. Hence, the valuable data
required for this innovation. Furthermore, Horowitz and Linn, (2015) stated that increasing table
turnover is major perspective which helps to considered leisure activities in the business. In order
to keep eyes on the presented and collected data on time, effective results will be develops in
positive manner. Right mix of tables also helps to consider dinner and other important activities
on time.
Beside this, McKelvey and Zaring, (2017) argued that social media presence considered
platform to increase effectiveness and outcomes in the systematic manner. In this consideration,
there are several tools exist that assists to promote products and services in useful manner. For
example, implementation of Facebook, Instagram, etc. These are useful consideration to increase
profits and revenue in positive aspects. In respect to consider the view of Gill, Atkins and
Schaddelee, (2017), it could be stated that on the special occasion Cafe Route need to change
their menu and offer special food so that customers will be attracted easily. Social media page
also considered different menu items and pictures which increase impression on customers.
Therefore, each person need to acknowledge for business improvement.
METHODOLOGY
Methodology is also important part which considered several tools and techniques to
ascertain effective results at workplace (Gummesson, 2014). In this aspect, researcher of the
chosen business need to implement following elements at in Cafe Route:
 Research approach: In order to implement the research problem, approach helps to find
useful results and outcomes through concentrate on the distinctive aspects. There are
different approaches exist such as deductive, inductive and abductive. From the above,
deductive research approach has been selected that assists to find effective results (Tracy
and Redden, 2015). Hence, subjective measurement considered in the business
environment for business development and ascertain effective results at workplace.
 Research design: Research design considered overall strategy which refers to choose and
integrate several components in the study. In the logical way, it has been ensured that
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research problem effectively address which includes blueprint for the collection,
measurement and assessment of the data (Barquero and Bosch, 2015). In this regard,
some research design considered such as descriptive, experimental, semi-experimental,
correlation, etc. From the above, descriptive research design has been selected that assist
to find in-depth information towards the problem.
 Research philosophy: Research philosophy another tool that helps to ascertain
effectiveness at workplace in systematic way. In this consideration, researcher will
collect and gather data related with topic and increase their knowledge with analysis it. In
respect to implement the proper research activities, there are different kinds of research
philosophies exist (Nørgaard and Sørensen, 2016). From the various research
philosophies, researcher choose interpretivism. This is because, it helps to find fresh and
relevant information to assess the systematic information towards the business.
 Data collection: In addition to this, there are several ways exits that assists to collect the
data and information related with the topic. Researcher analysis primary and secondary
both kind of data for the present research to collect relevant outcomes at workplace. In
respect to collect primary data, researcher collect data from questionnaire. In this way,
fresh and relevant information collected towards the research aims and objectives.
Furthermore, secondary information also ascertain through different sources such as
books, journals, magazines, articles, etc. (Gill, Atkins and Schaddelee, 2017)
 Data analysis: Data analysis considered two kinds of methods such as qualitative and
quantitative. In this consideration, qualitative measurement implemented in the selected
research topic that assists to find relevant information and outcomes in the business unit.
 Sample: In addition to this, sample is also important method that helps to find innovative
results through considered simple random sampling method. Furthermore, it is also
measures creative consideration at workplace (Majid, Kumar and Nayik, 2014). There are
20 employees of cafe Route are considered as sample which helps to find useful
information at workplace.
 Ethical consideration: Further, ethical consideration also implement to find useful
information towards the aim and objectives of the business. In this context, researcher
need to ensure that they follow all rules and regulations that are framed by the
government towards the aims and objectives. In addition to this, in need to be ensure that
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private information of respondents never disclose in front of any person (Majid, Kumar
and Nayik, 2014).
 Validity and reliability: Along with this, validity and reliability need to be maintain with
considered effective information within the business environment. In this aspect,
researcher has responsibility to consist proper validity and reliability of the systematic
information that are collected at workplace to find creative consideration. In this way,
researcher also need to concentrate on the reliability that assists to identify systematic
activities at workplace (Tracy and Redden, 2015).
FINDINGS AND ANALYSIS
In respect to considered the analysis, following questionnaire has been implemented at
workplace of Cafe Route:
Questionnaire
Name:
Age:
gender:
1. Do you agree with implementation of new products and services in Cafe Route?
 Yes
 No
 Cannot say
2. Is the culture of company supportive towards the innovation?
 Yes
 No
 Cannot say
3. What is the main element needed on Cafe Route to make innovations in it?
 Creativity
 Flexibility
 Determination
 Economic competence
 All the above
4. If Cafe Route implement new products and services, which thing considered in the business?
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 Business growth
 Financial growth
 Better market position
 Any other
5. What problem could be occur in order to consider innovations?
 Time
 Money
 Company culture
 Current position
 Past things which create negative impact
6. What is the main aspect implemented in the business to consider innovations?
 Communication skills
 Motivation
 Creativity
 Specialist knowledge
 Management competence
 Networking competence
 Any other
7. Which method need to be implemented to provide training to candidates?
 Workshops
 Distance learning
 Coaching
 Learning from other entrepreneurs
8. How are you satisfied from implementation of innovation in the chosen business?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
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Theme 1 Implementation of new products and services requires at workplace of Cafe
Route
Do you agree with implementation of new
products and services in Cafe Route?
Responses
Yes 17
No 3
Cannot say 0
Interpretation: From the above graph, it can be stated that there are 17 candidates stated that
they are agreed with implementation of the new products and services in the business. In this
context, positive view towards the innovations considered at workplace which increasing
profitability and positive outcomes. Furthermore, there are 3 employees that said that Cafe Route
has no need to implement new products and services.
Theme 2 Culture of the Cafe Route is supportive to make innovation in it
Is the culture of company supportive
towards the innovation?
Responses
Yes 16
8
17
3
Yes
No
Cannot say

No 2
Cannot say 2
Interpretation: Further, the above graph interpret that there are 16 candidates exist that said that
culture of the company is supportive towards the innovations. Furthermore, there are 2
candidates said that culture of the chosen business is not effective to develop systematic results
and outcomes in the business environment. Remaining 2 respondents also said that it cannot be
interpret that culture of the company is supportive or not for the business development.
Theme 3 All the elements such as creativity, flexibility, determination and economic
competence requires in Cafe Route to make innovations
What is the main element needed on Cafe
Route to make innovations in it?
Responses
Creativity 1
Flexibility 2
Determination 1
Economic competence 1
All the above 15
9
16
22
Yes
No
Cannot say