Research Proposal: Innovations for Expanding Cafe Route Business

This research proposal examines Cafe Route's strategies for business expansion through innovation. The study explores the importance of innovation in the food and beverage sector, focusing on Cafe Route's efforts to incorporate new services like accommodation and event management. The proposal investigates how the company utilizes digital guiding, social media, and employee training to enhance its offerings. It aims to understand the relationship between innovative products and business growth, analyzing the impact of new dishes and services on customer attraction and market share. The research poses questions about the concept of innovation in cafes, the needs of small businesses in expanding through new ideas, and ways to enhance innovation. The literature review covers innovation's role, the importance of interior design, social media, and the impact of product lines and PLC stages. The proposal concludes with recommendations for innovation in the business, focusing on how Cafe Route can achieve competitive advantage and meet customer demands effectively.

RESEARCH PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

Title: To develop innovations for expanding business with new products and services – A Case
Study on Cafe Route
INTRODUCTION
Innovation is referred to an aspects through which services are delivered to clients in an
creative manner. It is identified to be an approach through which services of an institution are
expanded to different part of the world. Restaurant is a place in which they serve and food and
beverages to their customers in exchange of money. This research proposal will help the
researcher in identifying creative manner through which revenue and market share could be
expanded. This assignment focuses on operations which are carried out by Cafe Route and are
known to deliver quality servings at affordable prices. This organisation is making efforts to
incorporate additional services such as accommodation, event management and organising
events so that scope of this enterprise could be uplifted (Ajami, Grabner and Pearson, 2016).
Other than this, chefs of the restaurant are known to deliver their best dishes to customers and
getting feedbacks and reviews about food so that it could be improved. Apart from this, company
is trying to provide information about their restaurant by using various mediums like internet,
social media sites, television commercials etc., digital guiding is also used by the firm in order to
grow the business in a proper manner.
According to the study Barquero and Bosch, (2015),it is evaluated that, to increase the
business operations they are using latest tools and techniques so that company can train their
employees in an effective manner so that they are able to cope with the change. The enterprise is
known to invite renowned chefs for sharing their experience with workers and determine the
manner through improved services could be offered. The future endeavours of organisation are
dealt with ideal approach when employees with the organisation are provided with sort of
training and experience. Some of the famous cuisines of the world has been included in the menu
provided by them to customers like: Italian, Greece, Thai and many more. The innovation in this
F&B segment is vital as it helps in enhancing brand name along with expanding to areas which
are untouched. Some of the innovative and new dishes has been included in their menu so as to
attract more and more people towards their restaurant and ultimately seek out expansion.
Overview of the Research
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The research is conducted in order to know the importance of innovation in the
expanding of restaurant to different parts of the world. This research helps in assessing
importance which has been played by innovation in seeking out expansion. In recent times the
food and beverages sectors have expanded in a galactic number and these includes small,
medium and large enterprises and with this competition is also increasing. To establish
themselves in a better way company is going through all the strategies which are adopted by their
rival companies (Bento, Roth and Wang, 2015). This will enable them to know the plan of how
to sustain and increase their business for long period of time. This research have been conducted
with aim to role played by innovation in enlargement of operations in other countries. The
ambience which has been catered by this enterprise stands very creative from interior and
exterior aspects along with dishes served to consumers. There are numerous sorts of offering by
this enterprise helps in fulfilling distinct needs of consumers. Before looking for ways it is
essential for an organisation to consider strategies which adopted by rival firms so that most
suitable and risk free approach could be adopted.
Importance of Research
Conducting a research is very important as they provides with the information from
which company can evaluate the current market situation. Apart from this, it will provide new
opportunities to an individual so that can enhance their existing skills and knowledge. The
revenues earned by them will give some amount of contribution in the economy of nation and by
this new jobs will generate. For instance: This research have been formed looking for importance
which has been catered by innovation while aiming to expand business operations of a restaurant
in rest of the world. To conduct this research some of the questionnaires has been mentioned so
that company can know the behaviour of the people towards their firm (Davis and Tschoepe,
2016). Thus, restaurants can use this proposal to improve their customer and company relations
and gradually this will enhance the sales and productivity of the organisations.
Aims and objectives
Aims of this study defines aspects which a scholar wishes to achieve with this research.
The aims of undertaking this study is, “To develop innovations for expanding business with new
products and services – A Case Study on Cafe Route.”
Objectives: Objectives are refers to the approaches through which goals of a study would
be fulfilled. It is essential to form some targets while conducting research studies so that purpose
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could be fulfilled along with measurement of progress which has been attained during the course
of this study. The major objectives of this study are as follows:
 To understand the Innovation concept in cafe.
 To evaluate needs of enlarging small business by bringing innovative ideas and
modifying goods and services.
 To assess relationship between innovative products and expansion of new business
venture for Cafe Route. To recommend ways through which innovation in business could be enhanced
Research Questions: Research questions are defined to be an initial step which are
attempted by a scholar so that research problems could be addressed. The research question
defines area of problem and sometimes identify with measures which are to be undertaken in this
resolution. The research questions of this case study are as follows:
 What do you understand the Innovation concept in cafe?
 How evaluate needs of enlarging small business by bringing innovative ideas and
modifying goods and services?
 How to assess relationship between innovative products and expansion of new business
venture for Cafe Route?
 Recommendation of ways through which innovation in business could be enhanced
LITERATURE REVIEW
Innovation concept in cafe
According to Dixit, Saxena and Sharma, (2017), innovation play vital role in cafe
because it helps in making creative results in most effective manner. Along with this, in small
business organization it considered as an important process in which cafe easily enhance their
activities in wide areas. With the help of this cafe easily increase their profitability level by
modify their existing services. Furthermore, location is also important to evaluate better ways in
which cafe easily serve quality services to its target customers as per their requirements. This
will aid in improving overall performance level of the company at market place.
As per the view of Gill, Atkins and Schaddelee, (2017), every business organisation
either small or big needs to improve their overall performance by implementing new tools and
techniques within their business environment. In cafe, manager needs to consider various tools
such as library, dance floor, better music system and many more to make attractive outlets. It
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also helps in inviting larger number of customers to visit cafe. With the help of this cafe enhance
their profitability level by providing quality services to its customers as per their requirements.
Along with this, for attaining better results, cafe easily target larger number of youth people who
easily get attracted towards the cafe and its services. They also conduct various events such as
anniversary, birthday party and so on which may leads in attracting number of people. Thus, by
this activities cafe make their better services by operating their activities in most effective
manner. As a results, company enhance their profitability level at market place as compare to its
rivals.
As per point of view Gummesson, (2014), for inviting larger number of customers,
effective interior design is most important for cafe. It helps in creating number of customers base
within their business and also influence them to spend their time in cafe. Along with this, cafe
consider various tradition at the time of offering their services by which number of customers get
attracted and consume its products and services. Thus, Cafe Route set their new outlets by
making attractive design. With the help of this firm increase their efficiency level at market place
and capture customers attention towards its products and services.
As per Horowitz and Linn, (2015), social media platform also play important role in
enhancing public awareness. By using this cafe easily increase customers number by providing
them relevant information. Along with this, it also helps in making more effective and smooth
operational activities which directly contribute in enhancing profitability level of the company at
market place. Furthermore, cafe also promote their activities on social sites which aid in
attracting number of customers and also influence them to consume its services in most effective
manner. This will aid in creating strong customers base and improve their efficiency level at
market place.
Needs of enlarging small business by bringing innovative ideas and modifying goods and
services
According to King and Mackey, (2016), various reasons are there which is important for
small business to enhance their performance level at market place. By implementing all the
aspects, company in increasing efficiency level of the services. As results cafe create ways to
increase their profitability level at market place. Basically it is one of the important strategy, by
which firm capture larger market share and at the same also get customers attention towards the
company profits and services. Along with this, product line define various products and services
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which is relate with same category. By this cafe serve variety of products to its different
customers as per their demand. It is one of the effective way in which company easily enhance
their profitability level by establishing best products line at market place. This will define
innovative activities within the business environment to improve effectiveness of the services in
order to attain better satisfaction of the customers.
According to Lee and Tang, (2017), all the stages of PLC define ways in which cafe
easily meet their customers demand at market place by providing the better services. In this
introduction, growth, maturity and decline helps in improving overall performance level of the
company at market place. With the help of this cafe use new and innovative technologies to
reduce uncertainty within the company and its process. This will enhance overall performance
level of the company and at the same time also aid in capturing larger market share form its
rivals. Furthermore, it is important for business to update their existing process to develop new
aspects which may leads in attaining competitive advantage. Thus, it is essentials for Cafe Route
to promote their services in front of market in which they invite number of people towards the
company products and services. By this firm attain established their positive brand image at
market.
Relationship between innovative products and expansion of new business venture for Cafe
Route
According to Linn and Horowitz, (2015), relationship between innovation and new
business expansion helps Cafe Route to enhance their image by producing new products and
services in market place. Along with this, by using new and innovative technologies cafe
improve their performance level and also make their business more successful at market place.
Basically, improvement define various opportunities to business to expand their operational
activities in wide areas. In this government also play important role because they support
company in which they easily implement better innovation which may leads in attaining
competitive advantage at market place.
As per Majid, Kumar and Nayik, (2014), for attaining better success, it is important for
business organization to making their whole process flexible in which they easily adopt changes
and reduce their negative impact on its performance. With the help of this cafe serve their quality
services to its customers by providing them better satisfaction level. This will enhance growth of
the cafe at market place.
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Recommendation of ways through innovation in business could be enhanced
According to the study of Bento, Roth and Wang, (2015) it is stated that there are
different ways by which firms can easily enhance their effectiveness with the help off developing
innovative ideas at work place. The main sources of promoting the activities of business are the
existing customers of Cafe route . There are various functions which are applied by business that
help in spreading word of mouth for restaurant. The customers data base can be used as the best
and the effective sources in order to gather informations which are important for performing
business activities. Thus valuable and effective data are gathered for the purpose of innovation.
Further the statement of Davis and Tschoepe, (2016) it is evaluated that increasing turnover is
the most important factor which has to be kept in mind while developing leisure activities for
business operations. There should be watch on the data which are organised in effective plans
should developed so that activities are carried out on right pathways. The concept of right mix of
tables are also useful in order to organise all the dining activities on time so that firms can easily
achieve growth and success in their business activities.
The study of Dixit, Saxena and Sharma, (2017) revealed that social media tools are
beneficial in order to enhance the overall effectiveness of business so that they can easily achieve
growth and success in the long run. There are various tools are techniques used in order to
promote the products manufactured by firms in effective and planned ways. The advertisement
can be given on different social media tools such as Instagram, Facebook etc. This are the most
important factors which results in maximising their shares at market places thus attaining strong
positions. From the views of Gill, Atkins and Schaddelee, (2017) it is analysed that restaurant
should change their menus on special occasion when their sales are maximised in order to attract
large number of customers who will consume their food. The sales of firms can also be
maximised by giving effective advertisement on various social media websites.
CONCLUSION
It can be concluded from the above report that innovation plays a crucial role in
restaurant business. The innovation assists a business in possessing a distinct brand name in the
market and along with provide numerous opportunities for expansion. Before expansion it is
essential to carry out analysis of the all the major factors so that right strategy could be
formulated. The results which are achieved through innovation were remarkable and definitely
uplift circumstances which are encountered by an enterprise. The analysis of several innovation
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were conducted in this research report and inclines towards launching a new product or service
in the market. The adoption of social media tools helps in forming a presence on online
platforms and it is recommended to form special menu for distinct occasion which are hosted by
this enterprise.
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REFERENCES
Books and Journals
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research and innovations. In Research Challenges in Information Science (RCIS), 2016
IEEE Tenth International Conference on (pp. 1-2). IEEE.
Barquero, B. and Bosch, M., 2015. Didactic engineering as a research methodology: From
fundamental situations to study and research paths. In Task design in mathematics
education (pp. 249-272). Springer, Cham.
Bento, A.M., Roth, K.D. and Wang, Y., 2015. The Impact of CAFE Standards on Innovation in
the US Automobile Industry. In Agricultural and Applied Economics Association
(AAEA) and Western Agricultural Economics Association Annual (WAEA) Meeting,
San Francisco, CA, July (pp. 26-28).
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Gill, L., Atkins, S. and Schaddelee, M., 2017, June. Detecting Sincerity in World Café
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Research Methods in Business and Management (p. 122). Academic Conferences and
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Gummesson, E., 2014. Service research methodology: From case study research to case theory.
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Rate-Based Regulation. Discussion Paper RFF DP 15-42. RFF Discussion Paper.
Washington, DC: Resources for the Future.
King, K.A. and Mackey, 133810011A., 2016. Research methodology in second language studies:
Trends, concerns, and new directions. The Modern Language Journal, 100(S1), pp.209-
227.
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Lee, H.L. and Tang, C.S., 2017. Socially and environmentally responsible value chain
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Majid, I., Kumar, V. and Nayik, G.A., 2014. Bakery industry in India-Innovations, trends and
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McKelvey, M. and Zaring, O., 2017. Co-delivery of social innovations: exploring the
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Nørgaard, L.S. and Sørensen, E.W., 2016. Action research methodology in clinical pharmacy:
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Ostertag, K., Bodenheimer, M. and Walz, R., 2018. Organisational innovations, social
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