Cafelazo Cafeteria: Enterprise and Entrepreneurship Business Strategy

This report provides an overview of the Enterprise and Entrepreneurship aspects of the Cafelazo cafeteria, a new business established in the UK that aims to offer a variety of European foods. The business idea was generated by analyzing the market's demand for European cuisine, especially after Brexit. The report covers the feasibility of the business plan, including the availability of resources and competition levels. It also includes STP analysis, product details, potential market opportunities, PEST analysis, the 4Ps of marketing mix, and Porter's five forces model to assess the attractiveness of the industry. The vision of the business is to attract customers and generate profits. The report concludes by emphasizing the importance of motivating oneself and staff towards the business and studying STP analysis for better growth.

Enterprise
and
Entrepreneurship

Introduction
The Enterprise and Entrepreneur is defined as the person who
run the existence company or product in the market to
customer is know as Enterprise and the person who
established their own business by producing new product in
the market to customers is know as Entrepreneur. The Cafe-
lazo is a cafeteria

Motivation
Cafe-lazo cafeteria is new business established in UK, which provides
varieties number of European food. This is very unique idea for start
new business in UK, because due to Brexit in UK and European,
European continental food is not available easily in UK market. The
customer want to eat the European food because before Brexit it is
easily available

The Process
This business idea is generate through analysing the market
taste and preference of customer demand and wants. Before
Brexit the demand of European food is very high in market by
customer so it analyse that after Brexit the European food
supply in UK market is very less and demand is very high
there is very less supplier

Feasibility
Cafe-lazo cafeteria is must be feasible business plan which will be
implemented in business. The resources which is required for
business must be easily available in the market for the production.
They have to analyse that the competition level of organization in
the market must less and meet the customer wants and satisfy the
level of customer.

STP analysis
• Segmentation
• Targeting
• Positioning

Details of the Product
The Cafe-lazo is serving the products to the customer which includes
both Veg and Non-Veg to the customers in European cuisine. The
product which is prepared id totally health conscious only if fast food
is also offer to customer, then also it is not effect the human health

Potential Market Opportunities
The potential market opportunities is for Cafe-lazo is that
examine the market carefully when ever the opportunity is
there grab them so that it help them to expand business in the
market.

PEST
• Political factors
• Economical Factors
• Social factors
• Technological Factors

4Ps of marketing mix
• Product
• Price
• Place
• Promotion

Attractiveness Of The Industry
The organisation have to apply Porters five forces model which help
organisation to compete in market with competitors. The Porters five forces
are:
• Rivalry competitors
• Barraging Power of Buyers
• Barraging Power of Supplier
• Threats of New Entrants
• Threats of new substitute Products and Services

Vision of your Business
The Cafe-lazo have vision to setup the business in the market and
attract the customers by it products and generate profits from
customer in the market.