Business Report: In-depth Analysis of CAFEPOD's Operations (MN3102)

This business report provides an in-depth analysis of CAFEPOD, a UK-based coffee company. The report begins with an introduction to CAFEPOD, outlining its business structure, location, and main competitors. The main body of the report includes a detailed SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats. The report also examines CAFEPOD's corporate social responsibility initiatives, highlighting its contributions to society through financial education and food provision. Furthermore, the report explores CAFEPOD's innovation and creativity in its coffee offerings, including diverse bean varieties, innovative packaging, and the introduction of organic coffee. The report concludes with recommendations for CAFEPOD to improve and expand its operations, including global expansion, infrastructure development, increased CSR, and diversification of product offerings, alongside an extensive list of references.

UK based business

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
SWOT Analysis of business...................................................................................................3
Use of Corporate social responsibility by the business..........................................................4
Innovation and creativity in business.....................................................................................5
CONCLUSION & RECOMMENDATIONS............................................................................6
REFERENCES...........................................................................................................................6
Books and journals.................................................................................................................6

INTRODUCTION
Current business environment information is important part of the business and it is
mandatory for every organisation to follow new concept within the business so that they can
achieve their goals and objectives as a target specific customers within the market. This
current report chosen organisation is CAFEPOD, London-based organisation which provides
strong exciting coffee for adventurous coffee drinks. It is Independent business in South West
London where it crafts the quality coffee for its customers they can enjoy a hassle free and
daily grind of coffee (Gürel and Tat, 2017). Company follow proper structure pears the flow
of authority from top to bottom. Cafe pod craft coffee is established in 2011 and now owned
more than 20 shops in whole UK. Company provide various kind of innovative office styles
which is consist of supercharge espresso, Ristretto, bunch blend, intense rose and many other.
The major aim of the organisation is to provide effective coffee so that an individual can
satisfy its needs related coffee. According to the preference of the organisation no attitude
growing region produce more Roberts means of which are perfect for the darker and stronger
coffee. Organisation import export office from India, Central America, South America and
Indonesia. All the coffee blanks of the organisation have been developed by graders who are
the true expert within the coffee industry (Madsen, 2016). The major innovation of this
organisation is that it is preparing coffee from last 10 years and has different flavour which
provides an innovative experience to the individual related to coffee. Last year company
gross profit is around 45000 euros. In this current report discussion about the swot analysis of
cafe part where the corporate social responsibility fulfilled by the organisation will also be
discussed. There is also a discussion about the innovation and creativity used by the business
and some recommendations related to future program.
MAIN BODY
SWOT Analysis of business
SWOT analysis can be define is a Framework which is used by the organisation to
identify the internal factors which can affect the performance and decision making ability of
the organisation. It includes identification of strengths weaknesses and opportunities to the
organisation while dealing with its threats (Sarsby, 2016).
STRENGTH
 Innovation: Innovation is a major
strength of cafe part because it is
WEAKNESS
 High prices: High prices with their
weakness for the CAFEPOD because

providing innovative product to the
customer which also help
organisation in retaining the customer
for longer period of time.
 Loyal customer: After identification
of SWOT analysis it has also seen
that CAFEPOD is a major strength of
loyal customer. This is because
company charges higher prices for its
coffee in comparison to its main
competition but its customer remain
loyal to the organisation because of
quality products served by the firm
(Wang and Li, 2016).
company important quality raw
material from various countries
outside UK. This impact on the cost
of the production of the organisation
and increase its product cost which is
the impact on higher prices of the
product.
 High operating cost: High operating
costs is also weakness for the
organisation because organisations
have no personal infrastructure which
demand higher investment in the form
of rent and lease amount. This impact
on the organisation negatively as
profit of the organisation will impact
adversely and will show low in its
balance sheet.
OPPORTUNITY
 Expand business to global level: It is
opportunity in front of CAFEPOD to
increase its business at global level
where it can tie up with different
organisations and coffee supply
services in other countries so that it
can grab the opportunity and increase
its market cover by maximizing its
profits.
THREAT
 Competition: It is a major threat in
front of the organisation which
directly impact in its performance.
This is because high competition in
the market impact on the profitability
as well as profit margin of the
organisation. CAFEPOD have to
formulate different strategies which
are linked to performance in target
market and because of competition it
has to change them accordingly.
Use of Corporate social responsibility by the business
Corporate social responsibility: It can be defined as that act of the business firm
which is directly am to contribute toward the society by fulfilling different activities and
charitable nature by the organisation and engaging itself to support voluntary ethical practices

so that it can fulfil its responsibilities towards the society in return of resources provided by
society to organisation (Crane, Matten and Spence, 2019). In context of CAFEPOD corporate
social responsibility can be defined as a strategic initiative which is started by the
organisation to build brand reputation within the society or the area where it is trading to
attract large number of customer. CAFEPOD is fulfilling its social responsibility effectively
where it following various kinds of initiatives which will help in fulfilling the needs of the
society in the favour of the resources used by the organisation. Some of these corporate social
responsibility fulfilled by CAFEPOD is discuss below:
 Cafe pod fulfil its responsibility related to society by Finance education for different
individuals who belong from the poor class of the UK and are not able to afford
education. Company use 2% of its overall profit for fulfilling needs of education
within the society.
 Provide food to poor people within the UK who are not able to afford good food or
regular food to fulfil their basic requirement. For this, CAFEPOD use 5% of his total
profit to feed the person who is in need. This is done by the mall stores of the
organisation where they provide access food or contribution to the food from the
profit of the organisation so that it can feed the needy people within the society and
can fulfil its obligation.
Innovation and creativity in business
Cafe what is the organisation which is known for its innovation within the market
where it bring different quality of coffee to its customer by which they can fulfil their need of
quality coffee. These also have them in identification of various other factors related to
satisfaction by consumption of coffee in various kind of form. The major innovation of
CAFEPOD is their coffee which is consists of various kinds of beans. These beans are from
different area of the world live from India, Indonesia and many more which will provide a
different taste to the customer (Grayson and Hodges, 2017). For serving its customer
company use an innovative way where it serves the coffee powder in different box. This
innovative idea helps company in maintaining the freshness within the coffee as well as
serving the quality. Most innovative product of company is their machines where they use
such kind of machines which help customer in in preparing coffee by their own hands. This
will help customer in in preparing a coffee according to their taste and preference by which
they can get maximum satisfaction. Company has one more innovative idea which is
introduced in recent times and is related to organic coffee. This coffee will help customers

who are conscious about their physical health and will improve their body shape because it
consists of various ingredients which are based on health and body shape and will help
customer in maintaining the fat ratio within their body as well as control cholesterol and high
blood pressure.
CONCLUSION & RECOMMENDATIONS
It is seen to the organisation cafe pod that it is operating within the coffee industry
where it's applying a quality coffee to its customer by fulfilling their needs and requirements
regarding the coffee. Company also fulfilling the corporate social responsibilities as well as
envisioned requirement within the business to increase its market share and achieving the
goals and objectives in target manner. But there are some applications which can be made by
the organisation for achieving the goals and objectives in more effective manner. These
recommendations are mentioned below:
 First it is recommended to cafe pod that it has restart global operations which will
help company in increasing its market share as well as attracting large number of
customers at bigger platform.
 It is also recommended to the organisation that it can used to build proper
infrastructure where it can increase the number of cafes to increase the market cover
as well as providing its services to various kind of customer at different levels.
 It is also recommended to the organisation that there are various opportunities within
the business which can be used by the firm and for reaching this opportunity
organisation have to use various kind of functions where it can increase its corporate
social responsibility as well as invest more on research and development related to
product designing for Fatima and retaining them for long period of time.
 Om the end it is also recommended to the organisation that it can use the strategy of
diversification where it can launch different kind of product under the same category
of coffee so that more and more customers can get satisfaction as well as it can use
various kind of promotional techniques by which it can promote its product at global
level.

REFERENCES
Books and journals
Crane, A., Matten, D. and Spence, L. eds., 2019. Corporate social responsibility: Readings
and cases in a global context. Routledge.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Madsen, D.Ø., 2016. SWOT analysis: a management fashion perspective. International
Journal of Business Research, 16(1), pp.39-56.
Sarsby, A., 2016. SWOT analysis. Lulu. com.
Wang, Q. and Li, R., 2016. Impact of cheaper oil on economic system and climate change: A
SWOT analysis. Renewable and Sustainable Energy Reviews, 54, pp.925-931.