Cafepod's International Marketing: Strategies, Mix, and Approaches

This report provides a comprehensive analysis of Cafepod's international marketing strategies, examining the differences between global and local marketing approaches and their implications for the company. It investigates and evaluates the marketing mix (product, pricing, promotion, and distribution) in various international contexts, considering when a local approach is necessary versus when a global approach is more suitable. The report also details the various international marketing approaches Cafepod can adopt, drawing examples from other organizations to enhance the analysis. Furthermore, it compares home and international orientations and assesses competitors, outlining the implications of each approach. The report concludes with recommendations for Cafepod to maximize opportunities in the international market, emphasizing the importance of understanding customer mindsets and local norms. The study concludes that international expansion offers significant opportunities for increased profits and long-term sustainability, provided the company adapts to market conditions and consumer behavior. Desklib offers a wealth of similar resources for students seeking to deepen their understanding of international marketing and related topics.

International marketing

Table of content
 INTRODUCTION
 Background of the company
 Justify difference between global and local marketing using examples where accurate and an overview of the key terms in the local v/s
global debate
 How does the product, pricing, promotional and distribution approach differ when using a variety of international markets? Investigate,
apply and critically evaluate the marketing mix in a range of international context
 Evaluate the circumstances when your chosen organisation needs to continue with local approach and when to switch to global approach.
Also, discuss implications of both the approaches
 Explain, analyse and evaluate in detail the various international marketing approaches your chosen organisation can adopt. Use examples
from other organisations to further enhance your answer
 Compare home and international orientation and ways to assess competitors, outlying the implications of each approach
 Conclusions and recommendations for the company to maximise the opportunities in international context
 REFERENCES

Introduction
Internationalisation is the activity which expands the
business in an effective manner . This is the activity in which business
is expanded from one region to other areas which is across the border.
This provides the great opportunity to an organisation in raising the
income and profitability also having a long term sustainability in the
marketplace. Every small medium enterprise even big companies
plan to expand business on big level so that they can have a good
brand image in the market. In this report will consider the company
cafe pod it is an independent company which was founded in 2011 by
peter grainer and Brent hadfield, they wanted to bring happiness to
people everyday lives and to assist them boom in the hustle the
bustle and the regular grind.

Background of the company
It is a plan of three friends to start a company named
Cafepod in London. This was founded in 2010 by Peter Grainger
and Brent Hadfield, these are the owner of the company. The
directors of the company are very passionate regarding their aims
and goals if creating high quality and good flavour of coffee
which have something different from others brand of coffee. The
company come up with the complementary services of food and
beverages industry of the company. The company legal structure is
private company having a employees around 50.

Justify difference between global and local marketing using examples
where accurate and an overview of the key terms in the local v/s global
debate
In present situation of the business whether its small or big company
both desires to expand the business in other areas but every regions have different
rules and regulation so they have to follow that to run a business in that areas. It Is
the development of a more and more integrated global economy targeted
particularly by free trade free flow of capital and the tapping of reasonable foreign
labour market by trade free trade. These are two concept of business that are local
and global they both have different concept as . Domestic marketing refers to
carrying out marketing activity with in the national boundaries means it states
to act merchandising in regional market and its scope is limited. It needs less
amounts compared to international marketing. In this there is one country, one
language and one trends.
Justify difference between global and local marketing using examples
where accurate and an overview of the key terms in the local v/s global
debate

How does the product, pricing, promotional and distribution approach
differ when using a variety of international markets? Investigate, apply
and critically evaluate the marketing mix in a range of international
context.
The marketing principles justifies that here are different components effecting directly or indirectly the marketing
mix of the company.
 product planning
 idea generation
 Emphasize on users issues
 Make a value proposition chart
 Price planning
 Place planning
 Promotion planning

Evaluate the circumstances when your chosen organisation needs to
continue with local approach and when to switch to global approach. Also,
discuss implications of both the approaches.
Approaches used by the management of the Cafepod is total quality management in regards to manage the
quality of the goods in the marketplace of Sydney so that they can serve best quality goods to their buyers in order
to attract them and make them a loyal customer of the business.
The company move towards the international approaches in the situations of market study and target the
audience of the market. Cafepod coffee must have to communicate with the buyers for getting there taste and
priorities.
 Implementing the local approach helps the cafepod coffee in managing the quality of goods and services that attract
huge base of users . The effect of implementing the local approaches is that they can give best quality to their
users and improving a good brand value.
 By executing the worldwide practices they can determined the diversified requirements of the varied users by
acting the market study and give the goods according the market study and give the goods according to the

Explain, analyse and evaluate in detail the various international marketing
approaches your chosen organisation can adopt. Use examples from other
organisations to further enhance your answer.
International marketing can be defined as the tactics and ways used to market goods and services in multiple
countries.
 Global – the term global uses to explain the geographical range the company activity and strategy improvement .
A company is considerer to have a global marketing policy if it is included in marketing its goods and services
in vary geographic areas and departments in the universe, has introduced a clear policy as to how these activity
are managed in each of these locations and retains management over how these actions are controlled and
analysed
 Marketing strategy - it is defined as a strategy that is based not only on determining marked point as well as
customer needs and interests in a transparent explained defined product market in regards to improve users
value making also in proper determination the company distinctive skills and ability related to those of another
rivals in the marketplace.

Compare home and international orientation and ways to assess
competitors, outlying the implications of each approach.
Strategic planning is the act of making short and long tern goals in order to take the
company from one to another and expand in positive behaviour. Market orientation is a
theory to approach the business that orientation finding the requirements and wants of
buyers and making goods and services that satisfy them. Industries that have a market
orientation consider the ideas and wants of their target market as a crucial components
of their research and improvement for new goods. It is customer focused approach to
goods design. It includes market analysis aimed at analysis what customers view as
their immediate wants , primary concerns or personal preferences within specific
goods category. The benefits of adapting market orientation in users services and goods
support geared to solving business issues raised by the buyers. This assists ensure
users satisfaction remains huge expectations with the company as a total and encourages
brand loyalty and positive communications.

Conclusions and recommendations for the company to maximise the
opportunities in international context.
It is analysed from above report that business whether it is in performing in local area or in
international area both have to follow the norms and rules that are passed by the governing bodies as . It has
been discuss that while expanding business the owner has to analyse and understand every thing like
customer mindset , norms of the company and many others.


It is suggested to the cafe pod company that they must have to determine the legal and social
surroundings of Sydney in regards to an effective establishment of policy to cope up from the risk.


Market study should have to be reach through management of an individual company in regards to
understand the work culture of the target nation.

CONCLUSION
It is concluded from above report that expanding business is the great opportunity for the company
in order to raise the profits and having long term sustainability in the marketplace. This is being implied that
business requires a change so that they can have a competitive benefits in international marketplace. While
expanding business the company must look at every norms and market conditions so that they understand the
consumer behaviour . Through the study the company will get an idea that when they should expand the
business in international market. In above presentation stated difference between the local and global trade.

References
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systematic review and future research agenda. International Marketing Review.