Impact of Globalization on HRM: Caffe Nero Case Study Report

This report examines the impact of globalization on Human Resource Management (HRM) within Caffe Nero, a European-style coffee house chain. The report begins by outlining project aims and objectives, followed by a project management plan covering aspects like cost, scope, time, and risk. It includes a Work Breakdown Structure (WBS) chart and a Gantt chart for time-frames. The research methodology incorporates both qualitative and quantitative research methods to analyze the impact of globalization. Data analysis involves interpreting findings related to increased competition and other themes, with recommendations provided based on the research. The report concludes with a reflection on the value of the research and its contribution to understanding globalization's effects on HRM, and includes a comprehensive literature review. The report highlights various aspects of HRM in the context of globalization, offering insights into the challenges and opportunities faced by Caffe Nero.

Impact of globalization on Human
Resources Management within
Caffe Nero

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1. Devising project aims and objectives...............................................................................3
P2. Producing project management plan covering aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................4
P3. Producing WBS and a Gantt chart to provide time-frames and stages for completion. . 6
LO 2.................................................................................................................................................8
P4. Carrying out small scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims. (RM)............................................................8
LO 3...............................................................................................................................................10
P5. Analysing research and data using appropriate tools and techniques. (DA)..................10
P6. Communicating appropriate recommendations as a result of research in drawing valid
conclusions...........................................................................................................................15
LO 4...............................................................................................................................................16
P7. Reflecting on value of undertaking research in order to meet stated objectives and own
learning and performance.....................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18
Appendix 1.....................................................................................................................................19
Appendix 2.....................................................................................................................................20

INTRODUCTION
The term Globalisation refers to as the process between people in terms of interaction and
integration (GLOBALISATION & HRM, 2013). This is a process that is followed between
companies along with people and also the governments worldwide. In the following report, Caffe
Nero has been taken into consideration. It is a coffee house in European style that is
headquartered in London.
Thus, this report highlights on aims and objectives with help of producing project
management plan. Furthermore, this report also provides with WBS and Gantt chart. In addition
to this, whole report is based on research that facilitates the impact of Globalisation on Human
Resource Management within Caffe Nero.
LO 1
P1. Devising project aims and objectives.
Background
Globalisation is the movement of goods, services and people freely across the whole
world in an integrated manner (Agarwal and Al Qouyatahi, 2018). The impact of Globalisation
on economy, politics and society has increased functionally within individual countries. Thus, it
has affected very significantly to the standard of living, economic growth and general availability
and also to the products that are affordable. It is also been grounded in a theory of comparative
advantage in which it has been stated that countries those are good in producing particular good
are better in exporting them to those where there is lack of efficiency in producing good. Caffè
Nero is a leading coffee house company founded in London in 1990 and now operating in
several international locations. The company ranks as the UK’s third the biggest coffee shop
chain according to number of stores and ranked as the fourth biggest on the European coffee
market in 2015. Caffe Nero is one of the most visited coffee shop and sandwich bar companies in
the UK and contributed a total revenue of 255 million British pounds to the UK coffee shop
industry in 2015.

Illustration 1: Statistical data
(Source: UK coffee shops, 2018)
Company overview
Cafe Nero is a British European style brand of coffee house that is situated in London,
England. The cited company runs more than 825 coffee houses in nine countries currently. The
base company is situated in Luxembourg. The company buys the coffee from traders that has
direct relationship with farmers and also pays a fair price. The founder of the company started
Nero Foundation in order to support communities of coffee growing and also local communities
that were located near the stores they had before.
The main aim and objectives has been discussed as per below context.
Aim-
“To analyse the impact of Globalisation on Human Resource Management.” a case study
of Caffe Nero.
Objectives-
 To determine the importance of globalisation in Human Resource management within
Caffe Nero.
 To investigate impact of globalisation in coffee house.
 To analyse the benefits due to globalisation from Caffe Nero.
 To analyse present finding and provide recommendations regarding it.

P2. Producing project management plan covering aspects of cost, scope, time, quality,
communication, risk and resources.
Project Management Plan is defined as the way in which individual organizes and also
manges the resources that are actually necessary in order to complete a particular project
(Anderson and Morrison, 2018). Furthermore, the main purpose of this plan that document that
helps everyone that are involved with that particular project in order to communicate and detail
the information and also describe process that has to be undertaken by the project. It is the
practice to initiate, plan, execute, control and closing of work to achieve the goals that are being
targeted within specific period.
 Cost- Cost shows the budget that is required to complete the particular project. In this the
project manager that represents me is responsible in dispersing resources in appropriate
manner (Wilton, 2016).
 Scope- I have to improve scope in the project management plan. Thus, to make a project
as an automated process they will have to first define the scope by stating the beginning
and end of the process.
 Time- they must also analyse the time that will be taken in order to complete a particular
project.
 Quality- Quality plays vital role in plan of project management. The project should have
an ability in defining the quality.
 Communication- this outlines about the communication regarding project to the
audiences. This plan helps in ensuring that right information is delivered to right person.
 Risk- in this, the risk that re unlikely to occur and that one who also has the low costs are
mainly noted in this plan.
 Resources- Resources that are required in project management plan is not only money but
also skills and talent that helps in delivering project successfully.

Design 1 day Fri 5/13/18 30/04/18
Development of Project
Initiation Document 15 days Mon 4/16/18 Fri 5/4/18 1
Determining resources of
project 11 days Mon 5/7/18 Fri 5/18/18 2
Formulation of goals and
objectives 6 days Mon 5/21/18 Mon 5/28/18 2,3
Setting deadlines 1 day Tue 5/29/18 Tue 5/29/18 4
Gathering Team 15 days Wed 5/30/18 Tue 6/19/18 5
Develop 1 day Thurs 6/21/18 Thurs 6/21/18 6
Conducting meeting 9 days Thu 6/22/18 Wed 7/4/18 5,7
Scope of project 9 days Thu 7/5/18 Wed 7/11/18 8
Collection of data 10 days Thu 7/12/18 Wed 7/25/18 9
WBS structuring 10 days Thu 7/26/18 Wed 8/8/18 10
Planning of budget 14 days Thu 8/9/18 Tue 8/28/18 11
Implement 1 day Wed 8/29/18 Wed 8/29/18 12
Assuring quality 20 days Thu 8/30/18 Wed 9/26/18 13
Training of team 10 days Thu 9/27/18 Wed 10/10/18 14
Evaluate 1 day Thu 10/11/18 Thu 10/11/18 15
Change control integration 21 days Fri 10/12/18 Fri 11/9/18 16
Monitoring and control of
project 10 days Mon 11/12/18 Fri 11/23/18 17
Checking of quality 15 days Mon 11/26/18 Fri 12/14/18 18
Closure 1 day Mon 12/17/18 Mon 12/17/18 19

Evaluation of project 15 days Tue 12/18/18 Mon 1/7/19 20
Areas of modification 10 days Tue 1/8/19 Mon 1/21/19 21
P3. Producing WBS and a Gantt chart to provide time-frames and stages for completion.
WBS Chart-

The term WBS chart is referred to as work break down structure in which the work
elements that are critical of a project that is known as tasks are illustrated in order to portray their
relationship to each other and also to project as a whole (Björkman and Welch, 2015).
Gantt chart-
As comparing to WBS chart, this chart helps in defining the flow of activities in a project
(Barnes and Adam, 2018). It shows all the activities that are being placed on bar chart in order,
right from left hand in terms of following precedence rules. Thus, Gantt chart is a tool that is
being used by project manager to analyse the estimated time that can be taken to complete the
activities or the project (Taylor, 2017).
9

LO 2
P4. Carrying out small scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims. (RM)
Research Philosophy- This is a vast topic that deals with source, nature and
development of knowledge (Bratton and Gold, 2017). It is the belief about the ways where data
about process has to be collected. Later it should be analysed and also used in process. It is an
important element for those who are seeking for academic positions. It is a summary of research
experience and also interests that includes endeavours of past, present and future. It can be
Positivism or interpretivism. Positivism are highly structured and depends on quantifiable
observations that leads in analyses that are statistical (Shiri, 2014). Interpretivism involves the
researcher in order to interpret elements. Thus, the project manager of Caffe Nero uses
interpretivism research philosophy.
Research Approach- It is the plan that involves various steps of detailed method
included in collecting data (Brewster, Chung and Sparrow, 2016). The connection of hypotheses
10

is main point of distinctive between both deductive and inductive approaches. Further, deductive
approach is followed when the dissertation is needed to be confirmed or rejective during the
process of research. While, inductive research approach is does not involve any type of
formulation of hypotheses. Thus, Inductive research approach has been adopted by the project
manager of cited company.
Research Design- This is designed as a plan that is general that defines about what
should be done in order to answer the research question (Shaikh, 2015). This can be divided into
two groups that includes Exploratory Research and Conclusive research. Exploratory research
main purpose is to explore specific aspects of research area. Rather than providing final and
conclusive answers for questions in research. The other research design that is conclusive is
mainly applied in order to generate findings that are useful for concluding or decision making.
Thus, Caffe Nero adopts the Exploratory research design for designing a particular plan.
Data Collection- It is the process that helps in collecting information from all the sources
that are relevant for finding answers to the problem related to research (Marchington, Wilkinson,
Donnelly and Kynighou, 2016). Further, it is divided into two methods that includes primary and
secondary data collection. Primary data is collected with help of observation, interviews
questionnaires, etc. in addition to this, secondary data is one which is published already in books,
newspapers, magazines, journals, online portals etc. Thus, project manager uses both methods of
collecting data.
Sampling- This technique is divided into two categories as probability and non
probability (Marchington, 2015). Thus, in probability sampling, each member of a population
has a non zero chance of participating. The core of sampling technique is Randomisation. While,
in non probability sampling, the group members are selected non-randomly, therefore in non
probability sampling only limited members have a chance to participate. Therefore, project
manager of Caffe Nero uses probability technique of sampling. There involved 25 members.
Data analysis- there are two types of data analysis that is qualitative and quantitative. In
qualitative analysis of data, the researchers uses interviews, focus groups or experiments (J.
Hurn, 2014). On the other hand, quantitative data analysis involves critical analysis and also
interpretation of figures and numbers behind the main findings. These methods also includes
discussion about common patterns and controversies within secondary data that is related
directly to research areas. Thus, qualitative data analysis has been used by the stated company.
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Ethical Consideration- This is one of the most critical part involved in research. Thus,
the project manager of a company will have to expand their discussions in order to address
ethical considerations (Brewster, Smale and Mayrhofer, 2017).
LO 3
P5. Analysing research and data using appropriate tools and techniques. (DA)
Theme 1 : Number of competitors incresed due to globalisation.
1. Is there an increase in number of competitors of Caffe Nero due to globalisation? Frequency
Yes 18
No 7
Interpretation : From the above analysis, it has been interpreted that about 10 members
in the company said yes and 7 members ignored when they were asked the question about
increased in number of competitors of Caffe Nero were due to globalisation. Thus, from this
survey it has been concluded that globalisation has a great impact in increasing the number of
competitors. The competition is related to cost of products and services. Thus, when company
produces with less cost and sells cheaper, they will be able in order to increase their market
share.
Theme 2: Level of competition increased as due to globalisation.
12
18
7
Yes
No