This reflective journal details a student's industry project centered on Caffiend, a cafe located in Petone, New Zealand. The project aimed to familiarize the student with business practices within the food and beverage industry, particularly focusing on strategies to increase revenue streams. The journal documents critical learning experiences, including challenges in conducting customer surveys, analyzing data, and managing time effectively. It also reflects on personal growth, feedback from an academic supervisor, and future career aspirations as a Business Strategy Consultant. Furthermore, the journal includes a work-ready curriculum vitae showcasing the student's skills and experience, relevant to the field. The student also highlights their experience and knowledge in the industry and how they overcame challenges by seeking help from their supervisor and other resources. The journal provides a comprehensive overview of the project's objectives, the student's learning journey, and the application of theoretical knowledge in a practical business environment. The student has also included a copy of their CV for future employment opportunities.