Business Report: Cake and Buns' Online Presence and Market Analysis

This report provides a comprehensive business analysis of Cakes and Buns, a bakery operating in Australia, focusing on its strategies for expanding its online presence in both local and offshore markets. The report includes an executive summary, introduction, and detailed main body that covers industry background, business model, value proposition, SWOT analysis, and Porter's five forces. It examines customer engagement techniques, designs for online platforms, and offers recommendations for enhancing online visibility. The report highlights the firm's strengths, weaknesses, opportunities, and threats, as well as the competitive forces influencing its market position. The conclusion emphasizes the benefits of an online presence for business growth, summarizing key findings and offering actionable recommendations for Cakes and Buns to improve its online marketing and customer engagement strategies.

BUSINESS REPORT

EXECUTIVE SUMMARY
The present report is based on business activities of cake and Buns. The organisation’s
main purpose is to create online presence in local as well offshore markets. In addition to this,
plans are to have effective design, review and justification so that it is possible to get engaged
with customers. In it, recommendation has given to promote online presence of business
enterprise. Value proposition, business model, target audience SWOT and Porter’s analysis etc.
has been discussed in this study.

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
Industry background...............................................................................................................1
Business Model and environment..........................................................................................2
Value proposition...................................................................................................................2
SWOT analysis on Cakes and Buns.......................................................................................2
PORTER'S five forces-..........................................................................................................3
PART 2............................................................................................................................................4
Write Customer engagement technique..................................................................................4
Design, review and justification.............................................................................................5
CONCLUSION................................................................................................................................8
RECOMMENDATION...................................................................................................................9
REFERENCES..............................................................................................................................10
Appendix........................................................................................................................................11

INTRODUCTION
The present report will consider business activities of Cakes and Buns. This firm is
leading its activities in making bakery products and is situated in Australia and it provides better
quality products to customers. The main motive of the firm is to have enhancement in its online
presence so that firm’s productivity can be expanded. This entity wants to cover local as well
offshore markets. In addition to this, report will discuss the Background of industry, business
model, value proposition, Swot analysis and Porter's five forces analysis. This all will be helpful
in order to determine the key strength of firm so that expansion of an entity in global market can
be possible.
MAIN BODY
PART A
Industry background
The present report will cover business activities of Cakes and Buns, its operation started
in year of October, 1985. It was started by Jillian Norman and Roise Khol. Thus, this entity
baked products as are breads, cakes pastries and pies in the high quality and serves in affordable
prices. Due to good quality and better prices of products this firm took a short period in gaining
of attraction of customers. Under this, sweet creations and unique use of flavours add odd
shapes of cakes and pastries that helps to differentiate themselves from the other similar products
in market. This firm was competing with Brumby's Baker delight till 1993.
At that time, one of their loyal customers became celebrity on TV shows. As favour he
ate one of their product so that products can be promoted between famous personalities. After
this promotion, it has become the famous snacks for many rock-stars. With help of, better quality
and goodness in taste has benefited firm to grow their profitability, it is also helpful in
developing the brand reputation in eyes of customers. This firm also have three stores in the
Melbourne. They have received keen interest from various customers who resides in overseas.
In the present scenario, this firm wish to develop its online presence to promote their
products to local as well off shore markets. By producing quality products firm will be capable
enough to satisfy the customer and expand their business activities in online market so that long
term sustainability and strategic edge of an entity can be achieved.
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Business Model and environment
In this, business model helps to define way of doing organisation it must be framed
effectively to sustain its operations. It aids company to sell its products and services in the
market. It is a systematic process which defines how business creates, delivers and captures
value in this competitive environment.
The Cake and buns are working as manufacturer and retailer of their own products. In
order to have online presence in local as well offshore market the firm needs to have small
amount of capital so that they adopt social media techniques. The Cake and buns has targeted
adults and youth and they are adopting strategies which will be helpful for them to develop
unique preference in market. It will be helpful in order to implement all operational activities
(Bragg and et.al., 2017). The main motive of this firm is to get online presence in offshore as
well as local markets.
Value proposition
Value proposition refers to business or statement of marketing and in this firm uses one
suitable plan to target customer segment in market (Bennett and et.al., 2017). The Cake and Buns
are offering home services with some additional things as candles, chocolates on their special
occasion as birthday, anniversaries etc. and also extra 10% of discount. This is an attracting
feature for customers and it also will be helpful in terms to have online presence in both offshore
and local markets.
SWOT analysis on Cakes and Buns
In this, with help of SWOT analysis, organisation can easily identify its strength,
weakness, opportunities and threats. It is one of the crucial aspect to determine company's
competencies and strength. Moreover, it can be said that opportunities and threats are factors
which will not be influenced by bakery. It will be discussed in below context as -
Strengths-
 The one core strength of this enterprise is its varieties of cakes and pastry of good
flavours and it is giving advantage to hold position of product in market. (Nambisan and
Nambisan, 2017). It's another strength is its high quality of product and services due to
which it has strong competitive advantage in the market. It also uses highly advanced
technology and infrastructure for deliver effective services to its client.
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 Under it, location of Cake & Buns in Australia is in an area which can be easily
accessible. Therefore, potential customers can be easily targeted.
 This firm has high experienced staff who works to provide quality bakery products to
their valuable customers.
 The firm has good brand reputation in market with help of it, there can be possibilities to
have online presence to promote their products and to have expansion in offshore
markets.
Weakness-
 In this, products of bakery are perishable in nature hence, these items are to be sold as
soon as possible so wastage can be avoided. With help of it, customers can also prefer
fresh products.
 The Cake and Buns has introduced some bakery products from very few product
lines. It can be seen as weakness to firm.
 In present scenario, there is availability of stiff competition in market to cope up with
it firm needs to produce products which will be helpful to have long termed
sustainability and profitability.
Opportunities-
 Expansion of product lines in future with help of adopting online feature (Barber and
Titus, 2013).
 In this, it can be said that bakery industry growth is fast moving and demand for
quality will be a never ending process.
 Use of technological advancement helps to enhance innovative procedure so that
overall productivity can be maximised.
Threats-
 Firm need to produce those products which helps to compete with competition among
market.
 In bakery line, substitute products are available and it is a threat to firm’s as its impact
over productivity and profitability of an entity.
PORTER'S five forces-
It is effective tool in terms to have understanding competing with competitive
environment. It is essential to look over internal competition, barrier to entry and profit
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appropriating to the both buyers and sales to enterprise (Kolbina, 2015). The Porter's five forces
of Cake and Buns will be discussed in below context as -
Bargaining power of suppliers- In this, Cake and Buns is the organisation that is operating its
business functions being a small enterprise. The raw materials such as wheat flour, sugar, salt,
toppings stuff and sweet and jelly are required in this aspect. In Australia there is high supplier
concentration across country so that there can be effective supply of wheat flour, salt and sugar
etc. with help of high number of suppliers, firm can easily work to expand their business
activities. With help of this aspect, online presence of enterprise can be possible. Hence, threat of
bargaining power is very limited.
Bargaining power of buyers- There are availability of numerous substitutes in market. Due to
this, switching costs are very low and prices of bakery products are kept in affordable manner. In
it, there are number of buyers of bakery industry are super market, grocery stores and
convenience stores etc. As per results, buyers are able to command low prices and offer volume
discounts. The growth of baker’s company is increasing day by day.
Power of substitutes- There are a number of substitutes existing for bakery products and to cope
up with it firm needs to produce some differentiated items. Thus, working of bakery mainly
relay over quality factor and taste of commodities they avail to customers.
Barrier to entry- In it, barrier to enter in this industry is relatively low. The economies of scale
are beneficial and are not required for success of industry (Wirtz and et.al., 2013). Moreover,
distribution channels typically involve retail outlets as supermarkets, grocery and stores etc. The
Cakes and Buns are only capable of taking entry if they produce high quality goods with unique
taste. Thus, there is presence of dynamic consumer preference.
Industry rivalries- Every manufacturer or owner of bakery companies must process their
activities which helps to gain competitive advantage. To get success it is essential to remain with
unique taste so that customers do not switch over other products. The online presence is possible
if firm has some differed approaches to exist in market.
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PART 2
Write Customer engagement technique.
To get the online presence world widely it is essential to provide quality products and
effective services so that it can be easy to get engaged with customers. The review of customer is
needed to be obtained. Thus, website has created in following blocks as -
Design, review and justification
Create an account
Cake and Buns
Your name
E-mail
Password
Type password again
Create Your Cake and Buns account
CAKE AND BUNS.COM
Registration
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My Name is: -
My e-mail address: -
Type gain: -
Mobile number: -
Protect information with passwords
Password should be strong.
Enter a new password: -
Type it again: -
Create Account
SELECT YOU PRODUCTS
Bakery products
 Cake
 Breads
 Pastry
 Waffles
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In this, after selection of products customer will go through following process to book their
order.
Personal Information About Client
First Information
Last Name
Date of birth
Account Information
E-mail-
Re-Type E-mail
Password
Re-Type password
Security question
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Choose security question
Security Answer
(Not any sensitive)
BILLING ADDRESS
Country
First name
Last name
City
Address
Zip code
CONCLUSION
Hereby, it can be concluded that online presence is beneficial for enhancing the
profitability and productivity of an enterprise. The present report has covered the business
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activities of Cake and Bun. In order to make online presence most effective the assignment has
covered activities like Industry background, values proposition, design, review, justification
SWOT and Porter's fiver forces analysis and recommendation to promote online activities
effectively.
RECOMMENDATION
On the basis of above, firm has given the following recommendation in below context as -
1. With help of embracing social media techniques online presence of business activities can
be easily acquired. It can be done with help of blog and maximum review of customers.
2. It is recommended that firm should publish dynamic content.
3. Cake and Buns should adopt relevant online community so that their firm will get online
exposure.
4. By attending network event they can easily attract resellers, consultants and buyers.
5. The firm should adopt clear connection between website and social media which helps to
have increment in online visibility and works as to promote greater engagement with
audience.
6. Cake and Buns should adopt effective marketing strategies by which it can attract large
numbers of customers toward brand (Babich., 2016).
7. The product makers have not idea and knowledge about current climate, needs and wants
of customers but they should also have projection of future markets.
8. By having close collaboration with teams as products, sales, marketing and designing
team will work as to deliver the consistent brand image in mind of people.
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REFERENCES
Books and Journal
Barber, J. and Titus, M., 2013. Structure of the US wheat supply chain. Upper Great Plains
Transportation Institute, North Dakota State University.
Bennett, S and et.al., 2017. How technology shapes assessment design: Findings from a study of
university teachers. British Journal of Educational Technology. 48(2). pp.672-682.
Bragg, M.A and et.al., 2017. Comparison of online marketing techniques on food and beverage
companies’ websites in six countries. Globalization and health. 13(1). p.79.
Kolbina, O., 2015. SWOT analysis as a strategic planning tool for companies in the food
industry. Problems of Economic Transition. 57(9). pp.74-83.
Nambisan, S. and Nambisan, P., 2017. How Should Organizations Promote Equitable
Distribution of Benefits from Technological Innovation in Health Care?. AMA journal of
ethics. 19(11). p.1106.
Singh, A. and Hess, T., 2017. How Chief Digital Officers Promote the Digital Transformation of
their Companies. MIS Quarterly Executive.
Wirtz, J and et.al., 2013. Managing brands and customer engagement in online brand
communities. Journal of service Management. 24(3). pp.223-244.
Online:
Babich., N, 2016. Designing More Efficient Forms: Structure, Inputs, Labels and Actions.
[Online.] Available through: <https://uxplanet.org/designing-more-efficient-forms-
structure-inputs-labels-and-actions-e3a47007114f>.
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APPENDIX
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Formula review
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