Cake Business: Strategic Marketing with Target Audience and STP Model

This homework assignment focuses on identifying and analyzing the target audience for a cake business, employing the STP (Segmentation, Targeting, and Positioning) model to develop an effective marketing strategy. It emphasizes the importance of segmenting the audience based on demographic, geographic, psychographic, and behavioral factors, with a particular focus on individuals aged 20-50 and those interested in vegan products. The assignment highlights the need for businesses to differentiate their products, such as vegan cakes, to gain a competitive advantage and utilizes promotional techniques to effectively market the product. The conclusion underscores the significance of targeting the right customers for successful marketing and using STP analysis to analyze various aspects for an effective marketing strategy. Desklib provides access to similar assignments and study tools for students.

Homework

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Target audience for the business organisation ..........................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
It is very important for the business organisation to plan effectively in order to target the
right set of customers. The target audience can be analysed by using the STP model for the
organisation. It is very important for an organisation to analyse the various aspect for the growth
of the business enterprise. The business idea which is taken into consideration is cake business.
MAIN BODY
Target audience for the business organisation
The STP nayikas is the model which is taken into consideration for the organisation and
developing the right marketing strategy for the company. As the business idea which is of cake
the company need to focus on the various aspect for the development of the company.
Segmentation- this is the first step in this process where the company need to segment its
audience which means the company need to divide into smaller parts. There are various basis on
which the organisation can segment its customers.
 Demographic- this is related to the various attributes such as age, gender,
 Geographic- this is the factor which is based on the location, region etc.
 Psychographics- this basis is related to the lifestyle of the people.
 Behavioural- it is concerned with how the people use the product of the business
organisation (Sathiyamoorthi, and et.al., 2021)
it has been identified that the organisation can segment its customer on the basis of age group
which can be from 20- 50. as the people are more excited for the celebrations on the special
occasions. Also the company can focus on the basis of Psychographics where the thinking of the
people can be analysed in order to target the right set of customers.
Targetting- The main target audience for the organization will be the people having the good
and healthy lifestyle where there are focusing on developing the target customers who are more
concerned with the vegan products. The organisation is providing with the vegan cakes where
the lifestyle of the people matter in order to market the product in the defective way.
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Positioning- this is the strategy which means it is very important for the business organisation to
make its product or service unique in order to have a competitive advantage. It is very essential
that the company focus on differentiating its product from its competitors to have the growth in
the business organisation. The company can use of the various promotional techniques in order
to market the product. The company can fours on developing the vegan cakes to attract
customers. (Shiehzadeh, and et.al., 2019. )
CONCLUSION
From the above report it has been concluded that in order to market the product
effectively it is very important for the organisation to target the right set of customers. The STP
analysis helps the organisation to analyse the various aspect in order to have an effective
marketing strategy.
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REFERENCES
Books and Journals
Sathiyamoorthi, and et.al., 2021. Experimental study of spray analysis for Palmarosa biodiesel‐
diesel blends in a constant volume chamber. Environmental Progress & Sustainable
Energy, 40(6), p.e13696.
Shiehzadeh,and et.al., 2019. Streptomycin sulfate dry powder inhalers for the new tuberculosis
treatment schedule. Journal of Drug Delivery Science and Technology, 52, pp.957-967.
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