Management Accounting Report: Cake Inn Shop SWOT and Strategy

This management accounting report presents a detailed analysis of the Cake Inn Shop, a bakery chain in New Castle. The report begins with an executive summary highlighting the importance of product innovation and health-conscious trends, such as gluten-free options, to increase sales and customer interest. It then delves into the company's business strategy, trend analysis, and a comprehensive SWOT analysis, identifying strengths, weaknesses, opportunities, and threats. The overall analysis emphasizes the need for cost-effective innovation, including gluten-free menus, variations in packaging, and ready-to-eat products with high nutritional value. The report concludes with recommendations for the company to adapt to changing market demands and improve its financial performance by focusing on innovative product offerings and addressing the decline in sales. The report provides a clear understanding of the current market situation and suggests strategic recommendations to ensure the success of the business in the future.

Management Accounting
Report
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Table of Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................4
Business strategy.............................................................................................................................4
Trend analysis..............................................................................................................................4
SWOT analyses...........................................................................................................................5
Overall analyses...............................................................................................................................6
Conclusion.......................................................................................................................................7
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Executive Summary
It has been identified that nowadays customers want innovative product while emphasizing upon
health benefits. While making innovative trends in their same product companies by
emphasizing upon health trend can provide products such as sakes and pastries with gluten free
indulgence. Health as a driver for innovation will significantly help company to produce new
product innovations with the help of functional ingredients. In this company while emphasizing
upon a balance diet and emphasizing upon of chronic health related issue can provide their
nutritional value added ingredients product, it promotes health and wellness. Company while
taking use of products like alternative flours for developing gluten-free muffins, reformulating
protein content from the original formulation can increase interest of customers towards their
products. It effectively maintains energy and enhances safety. It has been identified that gluten
and allergy free product is also one of the most innovative strategy that helps customers that who
are allergic to wheat egg, fish, peanut to consume the product. It helps company to develop a
new product with innovation that will significantly increase in sales.
In this area there are flour making groups located in a chicken coop on site for safe fire use.
Regular items include bread, cakes, baked goods, cakes and bagels, just like related items such as
sandwiches, soups, mixed vegetable dishes, espresso, and various beverages. Purchases could be
burned immediately or completed.
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Introduction
Bakery Products Market is mainly driven by the use of many online sales, the offline retail sector
is driving the development of the global market. The bread cooker industry around the world is
facing a time of great financial and innovation problems. The expectation for a CAGR is
similarly indicated in the report based on the lead time. This will help the user make a large
deviation depending on the expected graph. The two main factors on which total market size is
measured in this report are revenue and aggregate volume.
Business strategy
Strategic decisions rather than both types of choices identify with the interface between
organization and its external environments. Such a move is usually made at the senior level of
the association as the options involve splitting the total assets. Instead of business choices, key
choices are usually rarely made, but the studies needed to decide on these options can go on and
work. Society constantly experiences the effects of key choices over a long period of time. The
most difficult extraction of the key options is that the administration, as a rule, is not warned that
such options are needed. Consequently, it should ensure that a system exists that makes them
aware of these options.
While in some cases the stagnant stability of a company has a greater impact on the ability to
work and manage, its success or disappointment in the long run depends at least on the right
dynamic needed, that is, after doing the right things rather than after doing it the right things.
Certainly, one of the issues senior management will look into, emerging from the non-
generational nature of the key options, is to focus on day-to-day work and manage issues so that
little attention is paid to key issues.
Trend analysis
Cake’s revenue is growing at an annual rate of 12.5% in the five years to 2020-21, reaching 81.9
billion pounds. However, future development depends on the economy recovering from COVID-
19 (Covid) pandemic and returning to the normal activities of pastry bistros. Expecting the
effects of the pandemic, for example, low consumer certainty and selective cash flow to accrue,
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could lead to improvement for now. A sense of well-being is expected to continue to develop,
with a greater expansion of the population moving towards better eating patterns and veganism.
While this may weaken interest in some industry articles, it also allows administrators as well as
new entrants open foundations.
SWOT analyses
A SWOT review of the Cake Inn Shop examines the brand / organization with its strengths,
weaknesses, openings and risks. In the Cake Inn Shop SWOT review, the pros and cons of the
components are internal while the openings and risks of the variables are external. SWOT
Analysis is a management system that allows a brand like Cake Inn Shop to measure its business
and performance against competitors and the industry. Cake Inn Shop is one of the leading
brands in the food and beverage industry. The table below lists Cake Inn Shop's SWOT
(strengths, weaknesses, opportunities, risks), major competitors and introduces Cake Inn Shop's
target market, segment, location, and unique selling recommendations.
The following are the strengths of a Cake Inn Shop's SWOT analysis:
1. Cake Inn is a very popular brand with young people and defenders
2. Cake Inn has 600 outlets in approximately 40 urban areas in NewsCastle
3. Reasonable rating and very good articles 4. Administrations such as household behavior,
Internet registration and object behavior
5. Cake Inn was founded about 50 years earlier and has a strong legacy
6. Newspaper advertising has become a well-known brand
7. Personalized cakes are a fundamental selling point for birthday events, weddings or unusual
events
Here are the Weaknesses of the Cake Inn Shop SWOT survey:
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1. Cake Inn's limited geographic reach and coverage compared to driving FMCG groups
2. Transition output indicates limited usage time that affects edges from time to time
Opportunities in the SWOT Cake Inn Shop survey include:
1. Cake Inn can expand to India and overseas
2. Presentation of different types of cakes
3. Increase the theme of toys, candles and other festive items
4. Cake Inn can highlight and advertise on the web by asking for items or blessings
The Threats of the Cake Inn Cake Shop SWOT review is described:
1. Mismanagement from franchise can be disastrous for its brand
2. Extreme conflicts in the industry can affect Cake Inn's overall revenue
3. Increase in the cost of raw materials
Overall analyses
Along with by offering the product such as cupcakes, pies, bread with special flavor and low
calorie option Cake Inn can significantly increase their sales while staying on their regional and
ethnic taste. By offering gluten free menus company can innovate and develop new product line
in cost effective manner. It will not only help company to stay in the market but also allows them
to attract attention of customers towards their offerings. By focusing upon the concern related to
healthy options will significantly help company to enhance interest of customers towards their
products. Furthermore, with the help of f new flours for allergic or celiac population, variation in
packing, longer shelf life and ready to eat products with high nutritional value allow company to
significantly make innovation in the same product in cost effective manner. It will help company
to save that time and money on subsequent basis.
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Conclusion
According to the case study analysis it has been identified that Cake Inn operates its business
operations as a series of bakeries in New Castle. However this company holds specializations in
supplying a wide range of cakes to coffee and restaurant yet they are facing decrease in sales for
the last 18 months. It has been identified from the case study evaluation that there cake is old
fashioned and customers seeks for innovation and unique products. However it has been
determined that the company could not afford to invest time and money in order to make
innovation in wide range of new products offering. However managing director is also not sure
about the future profit as the cash is always tight. Thus, it is essential for company to undertake
use of cost effective innovative ideas in order to produce unique product offerings in the same
line of cakes.
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