Calisen: Innovation, Technology, and Corporate Social Responsibility

This report provides an analysis of Calisen, a British energy company, focusing on the roles of innovation, technology, and corporate social responsibility (CSR). The introduction defines innovation and technology in a business context, highlighting their importance for adapting to market changes. The report examines how Calisen utilizes these elements, including the implementation of telematic systems, improvements in management systems, and the adoption of new technologies to enhance efficiency and customer satisfaction. The report also explores the company's financial performance, including revenue and profit trends, and discusses the importance of corporate governance and CSR. It covers the development of CSR, its importance, and benefits like improved public image, brand awareness, competitive advantage, customer engagement, and employee benefits. The report underscores the need for businesses like Calisen to integrate innovation, technology, and CSR to achieve sustainable growth and meet societal expectations.

Business

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
TASK 2............................................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

Executive Summary
Innovation and Technology is quite essential to be considered as a part of the dynamic
aspects of the Business environment because by making their use the business organizations are
able to make sure that they can make relevant progress in the future without problems and issues.
Thus it is essential for the firms that they are able to abide by the changing dynamic needs and
requirements of Innovation and Technology so that the attainment of the goals and objectives in
the future can be made. Thus it becomes quite important for the organizations that they are able
to make sure that they can achieve their goals and objectives without problems and issues by
changing themselves according to the Innovation and Technology. Corporate Social
Responsibility i.e. CSR is also quite essential for the companies to follows so that they are able
to fulfil their social obligations, needs and requirements effectively and efficiently. It is
mandatory for the organizations that they can fulfil their CSR as a part of the requirement of the
law. Thus in this way the companies will be able to make sure that they create a much-desired
value for the firms and thus are able to attain the social goals and objectives which they have set
for the future. Therefore, it is important for the managers of the companies to make sure that the
attention is paid to both Innovation and Technology as well as CSR which will help in the
attainment of goals and objectives in the future.

INTRODUCTION
Innovation and Technology refers to the different types of dynamic changes which the
companies are required to make according to the different dynamic requirements of the Business
environment (Akrout and Diallo, 2017). Thus in this way the firms are able to attain their
different types of goals and objectives in the future without problems and issues. Corporate
Social Responsibility refers to the responsibility which the companies are required to fulfil as a
part of their social obligations. They are important for the companies as a part of their future
growth. Thus it is essential for the organizations to focus at them. For this report, Calisen has
been selected. It is a British energy company which is based in Manchester and provides energy
meters and meter reading services. In this assignment, detailed focus will be made on Innovation
and Technology. Additionally, specific analysis on Corporate Social Responsibility will be made
as a part of this project.
TASK 1
Innovation- Innovation refers to a practice of bringing something new and ensuring that
the new needs and requirements of the customers can be met out highly effectively and
efficiently. Thus by making its use the companies are able to become dynamic and adjust to the
dynamic needs and requirement within the Business Environment (Bloom and et.al., 2018).
Technology- Technology refers to a practice of ensuring that the use of various types of
approaches and methods is made so that the companies are able to bring new products and
services can be introduced. Thus in this way the firms are able to ensure that by making the
adjustments with the new technology the different goals and objectives of the future can be
attained (Chang, Wang and Arnett, 2018).
Contribution of Innovation and Technology to the economic growth of a country-
 Innovation and Technology ensures that the contribution to the development of economy
of the country can be made (Gebauer, Haldimann and Saul, 2017). Thus in U.K. It has
ensured that the economic development of the country has enhanced effectively and
efficiently. This has been made possible by the different types of new products and
services which have been introduced by the different companies which have provided
more convenience to the customers as a result of which the overall revenues of the
different companies has enhanced.

 Innovation and Technology ensures that the new products and services are brought in the
country which helps the companies in enhancing profits and thus contributing to the
overall economic growth (Geiger, 2017). This has ensured that the different companies
are using them so that they are able to attain a much-desired strategic and competitive
edge over the different competitors in the market.
 Innovation and Technology ensures that the different types of goals and objectives related
to the profitability in the economy are achieved (Joyce and Paquin, 2016). This enables
the progress of the different companies in the country thereby channelizing economic
growth. Thus in this way it has made sure that the short-term and long-term goals and
objectives are set for the future by the company and it uses appropriate techniques and
methods to ensure their attainment effectively and efficiently.
 Innovation and Technology makes sure that the companies are able to adjust to the new
needs and requirements of the customers (Massa, Tucci and Afuah, 2017). This increases
the overall satisfaction level of the customers and revenues and profitability of the
organizations thereby contributing to the economic growth. The management of the firms
are now looking at different ways to adjust themselves according to the new dynamic
requirements in the market which will be helpful in the targeting of new customers.
 Innovation and Technology also makes sure that the contribution of Digital sector to
GVA increases. This has been signified by the graph given below which can be quite
helpful for the companies. Over a period of 5 years a significant contribution has been
made by Digital sector to the GVA.
Different ways in which the businesses make the use of new technology-
 Brining of new products- The businesses make the use of new technology so that they
are able to bring new products which can be quite useful for the customers. Thus in this
way businesses are able to enhance their revenues and profitability.
 To make their processes better- The businesses ensure that by using the new
technology they are able to make their processes better which in turn can be quite helpful
for them in attaining maximum efficiency.
 Tor improve functioning- With the use of technology the different types of business are
able to ensure that an improvement in the overall functioning level can be done without

problems and issues. Thus in this way the businesses are able to ensure that the functions
can be made better which helps a lot in the maximization of profits.
 To maximize the efficiency and effectiveness- Through the use of technology the
businesses are able to ensure that the maximization of the efficiency and effectiveness
level can be done without problems and issues. In this way the businesses will be able to
maximize the profits.
 To attain the goals and objectives- With the use of technology, the different types of
companies are able to make sure that the attainment of the goals and objectives can be
done easily by them. This will therefore be very helpful in the maximization of the profits
in the right manner leading towards higher-level of efficiency and effectiveness.
Overview of the company- Calisen is a British Company which is based in Manchester
and specializing in providing of energy meters and meter reading services (Niedermeier, Wang
and Zhang, 2016). It is a very old company and thus in this way is able to make sure that it
provides good products and services to its different customers in the market.

Innovation and Technology is being used by Calisen in the following manner-
 Telematic system- Calisen is bringing out new Telematic system which will be quite
helpful for it providing of real-time driver performance data (Nielsen, 2016).
 Improvement in management systems- Calisen is bringing out improvements in
management systems so that the company is able to meet the different types of standards.
 New devices, applications and improved working methods- Calisen is ensuring that
new devices, applications and improved working methods are applied in its overall
system to make the work of the company better.
 Development of a new field support team- Calisen is ensuring that by developing it
solutions can be provided by it in the real time.
 Partnering with logistics specialist- Calisen is ensuring that by partnering with logistics
specialist the delivery of stock can be improved for improvement in the cost and
efficiency and for the facilitation of reduction in the levels of manual handling.
According to the Annual Report of Calisen had a revenue of 162.15 million pounds for
the year ended 31/12/2018. It has increase to 208.67 million pounds for the year ended
31/12/2019. Thus in this way the overall revenues of the company have shown an increase. This
has been made possible due to the reason that Innovation and technology has been applied in the
organization. This has helped in increasing the overall level of revenues effectively and
efficiently in the company thereby helping it in ensuring progress in the future.
As per the Annual Report of Calisen, the company had loss before tax 65.8 million
pounds for the year 31/12/2018. It increased to 82.2 million pounds for the year ended
31/12/2019. Thus in this way it has become clear that the company's loss has increased over a
period of one year despite an increase in the overall level of revenues.
TASK 2
Corporate Governance- It refers to the combination of rules, processes or laws through
which the businesses are operated, regulated and controlled. It is essential to be followed by
Calisen so that the company is able to ensure that it can abide by the rules and regulations which
are set for the companies to follow so that its work is managed in the right manner.
Corporate Social Responsibility- It refers to the a model according to which a company
is required to be socially more accountable and add the relevant values towards the society which
will be helpful for making a good contribution towards the society. Its fulfilment will make sure

that the Calisen is able to attain the goals and objectives by contributing its value towards the
society.
Development of Corporate Governance in 1990's-
Corporate Governance is a very old concept for the companies because by making the use
of this particular concept the companies are able to make sure that they are able to abide by the
different types of rules and regulations effectively and efficiently. Its development started in the
1990's as in this way the companies were able to make sure that they were able to abide by the
different set of rules and regulations properly. Thus in this way Calisen has been able to ensure
that it can abide by these rules and regulations to ensure that it can attain its goals and objectives
effectively and efficiently.
Reasons for importance of CSR-
 Improvement in public image- With the use of CSR the public image of the
organizations can be enhanced which thus makes sure that the companies are able to
enhance their good will (Seyedghorban, Matanda and LaPlaca, 2016). Thus Calisen has
to make sure that with the use of CSR the overall public image can be enhanced
properly.
 Increased brand awareness- Through the use of CSR the brand awareness of the
organizations can be enhanced in the right manner (Wirtz and et.al., 2016). In this way
Calisen will be able to make sure that it can sustain the brand awareness effectively and
effectively by using it properly.
 Competitive advantage- Using CSR enables the organizations to ensure that a much-
desired compensative advantage can be attained over the rivals. This will help Calisen
will be able to ensure that the attainment of the different types of goals and objectives
can be made in the future without facing problems and issues.
 Improvement in customer engagement- With the use of CSR improvement in
customer engagement can be facilitated quite effectively. For Calisen, this can be highly
useful in order to ensure that it can target more customers without facing problems and
issues.
 Benefits for employees- The use of CSR is very helpful for the workers as the
companies provide them different benefits as a part of their different CSR activities. In

the context of Calisen, it is important that the company is able to make the use of CSR so
that it can be helpful for the different types of employees.
Caroll's CSR model-
Caroll's CSR model is quite helpful for the organizations as by making its use they can
identify the different types of responsibilities which can be fulfilled by them in a highly effective
manner (Sivarajah and et.al., 2020). The different types of responsibilities under this model for
the companies are explained as follows-
Economic- This refers to the responsibility of the business to remain profitable. This is
the primary objective of business because this is the reason due to which it is operated as it has to
earn profits in order to sustain in the market and achieve the different types of goals and
objectives in the future. This is quite important for the businesses so that they are able to fulfil
their main objective easily. Thus in this way Calisen will be able to make sure that the economic
aspects can be met out by it without facing problems and issues.
Legal- This means the responsibility of the business according to which it needs to fulfil
the laws and regulations. Calisen needs to make sure that by fulfilling them it can work
according to the legal structure for the businesses in the country.
Ethical- This refers to the responsibility of acting morally and ethically. By making the
use of this, an organization like Calisen will be able to ensure that moral and ethical obligations
can be fulfilled highly effectively.
Philanthropic- This means the responsibility of the firm to give it back to the society.
Using it, Calisen will be able to ensure that this responsibility can be fulfilled.
Five ways in which the company can fulfil responsibilities-
 By charging fair prices form the customers the company can ensure that the economic
responsibility can be fulfilled.
 Through the setting of fair profit margin appropriate profits can be earned by the different
organizations without problems and issues leading towards fulfilment of economic
responsibility.
 By acting according to the rules and regulations given under the law the companies are
able to ensure that they can fulfil the ethical responsibility effectively and efficiently.

 By making ethical policies the company can ensure that it is working according to the et
ethics thereby enabling it to be able to target higher-level of profitability in the right
manner.
 By providing voluntary services and contributions to the society the company can make
sure that it is able to give the society something which it deserves.
CONCLUSION
From the above report, it can be concluded that Innovation and Technology are quite
important for the different types of businesses so that they are able to adapt to them in order to
adjust towards the dynamic business environment. Corporate Social Responsibility is important
for the companies so that they are able to progress towards the attainment of their social
obligations effectively and efficiently. Thus it becomes quite important for the organizations that
they are able to adjust according to them which will help them a lot in making their business
model better leading towards the attainment of the goals and objectives.

REFERENCES
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