Royal Docks School: Cambridge Analytica Case Study Marketing Report

This report provides a comprehensive analysis of the Cambridge Analytica case study, examining the company's business opportunity, marketing communication strategies, and corporate social responsibility (CSR) practices. It delves into the company's methods of capturing business, particularly through the exploitation of Facebook data for political campaigns, including those of Ted Cruz and Donald Trump. The report evaluates the actions of CEO Alex Nix before and after the 2017 scandal, considering marketing communication, CSR, corporate reputation, brand awareness, and trust. It also assesses the value of data in influencing decision-making in business and politics, considering ethics, legislation, and societal impact. Furthermore, the report details Cambridge Analytica's services to Trump's campaign, discussing the ethical implications of their data harvesting and psychographic targeting methods. The analysis considers the legal and ethical dimensions of the company's operations, emphasizing the importance of data ethics, privacy, and responsible marketing practices. Overall, the report provides a critical assessment of Cambridge Analytica's strategies, failures, and the broader implications for marketing, CSR, and data ethics in the digital age.