Camden Town Walking Tour: A Special Interest Tourism Report

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SPECIAL INTEREST TOURISM
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Contents
TASK 2...................................................................................................................................... 3
INTRODUCTION....................................................................................................................3
ANALYSIS OF SPECIAL INTEREST TOURISM...........................................................................4
FEATURES AND BENEFITS OF SPECIAL INTEREST TOURISM..............................................4
EVALUATION........................................................................................................................ 6
HOW MOTIVATION OF TOURISTS ARE MET BY LOCATIONS AND FEATURES OF SPECIAL
INTEREST TOURISM..........................................................................................................6
ORGANIZATIONAL AND SUPPORT LOGISTICS INCLUDED IN MANAGEMENT OF SPECIAL
INTEREST TOURISM..........................................................................................................8
ASSESSMENT...................................................................................................................... 10
ASSESS HOW TOUR OPERATORS RESOLVE ISSUES AFFECTING SPECIAL INTEREST
TOURISM........................................................................................................................ 10
CONCLUSION AND RECOMMENDATION............................................................................12
REFERENCES....................................................................................................................... 13
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TASK 2
INTRODUCTION
The assignment aims at developing a special interest tour for the tourist to visit Camden
Town of London. The report will describe the specialties of the tour, the inclusive of the tour
package, itinerary, etc. to provide details of the tour by specifying how the tour package is
better than any other tour in Europe. The features of the tour package will emphasis on the
internal and external motivation that strive the interest of the tourist to plan for the tour.
The report will analyze the pricing, structure, management, and logistics used in the
designing of the Camden Town walking tour by describing how the issues are resolved by
the tour operators in the special interest tourism. The tour package would be critically
evaluated and improved before it is being offered to the customers.
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ANALYSIS OF SPECIAL INTEREST TOURISM
FEATURES AND BENEFITS OF SPECIAL INTEREST TOURISM
FEATURES OF CAMDEN TOWN TOUR:
 The Camden Town tour would include visits to religious places, historical sites,
museums, places with natural beauty, etc. to discover the climate, culture, and
history of London.
 The Camden tour would represent various tourist attractions showing the ethnic
background of the city (Conway, S., 2016).
 The tour package would include educational and entertainment experience for the
tourist by providing insights into the Victorian era and spending an evening at the
Roundhouse.
 A walk in the famous markets of Camden would give a great experience to the
visitors as the market is surrounded by attractive places such as trendy bars and live
music (Conway, S., 2016).
 The places like London Zoo would attract the school students, families and children
looking for some adventure and fun.
BENEFITS OF SPECIAL INTEREST TOURISM IN CAMDEN TOWN TOUR:
 The tour package comprises of various areas of interest for the tourists such as
education, arts, sports, religious events, culture, historical attractions, adventurous
places, entertainment package, etc. (Conway, S., 2016).
 The place selection itself provides major benefits as the Camden town has so much
to offer to the public of all age, culture, and backgrounds such as information,
entertainment, and new experiences.
 Constant improvements are made in Camden to improve the overall experiences of
the visitors (Hebbert, 2018).
 The tour operators in the special interest tourism provide uniqueness is their travel
packages in terms of destinations and accommodations.
 The special interest tourism ensures that effective products and services are
provided to the right people at the right time (Hebbert, 2018).
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COMPARISON OF CAMDEN TOWN TOUR AND HARRY POTTER WALKING TOUR OF
LONDON:
The Camden town tour can be proved to be better than the Harry Potter walking tour of
London as the Camden tour focuses on interest of the people of all age levels, different
backgrounds and cultures and provide them with many areas of interests such as
entertainment, culture, history, education, sports, art, etc. (Hebbert, 2018). On the other
hand, the Harry Potter walking tour lays emphasis on the entertainment of children
specifically. The Harry Potter tour could be used for the entertainment purpose whereas
Camden tour has a wide range of areas to cover such as historical attractions, cultural and
artistic places, education, etc. which can be attractive for children, families, retired people,
etc. (Freeman, 2018)
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EVALUATION
HOW MOTIVATION OF TOURISTS ARE MET BY LOCATIONS AND FEATURES OF
SPECIAL INTEREST TOURISM
Every individual has many needs and desires that they wish to fulfill. These needs strive
through motivational factors that can be intrinsic or extrinsic. The individuals are motivated
with the help of motivational factors that result in the achievement of their objectives
(Yousaf et al. 2018). The tourist can also be motivated to try special interest tourism as by
using Maslow’s Hierarchy theory of motivation.
Maslow’s Hierarchy of needs in special interest tourism:
This theory describes the five levels of needs of every individual that they wish to fulfill step
by step. These five needs can be explained as follows:
Figure 1: MASLOW'S HIERARCHY OF NEEDS
(Source: Sirgy and Uysal, 2016)
Physical needs: Special interest tourism can fulfill the basic physical needs of the tourists as
it provides good quality accommodation, food, and beverages, a comfortable climate,
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consider health and fitness of the tourists, etc. which help in satisfaction of the primary
needs of the tourists. Camden town tour provides lunch and dinner to the tourists in the
famous hotels and pubs such as The Spread Eagle, the Blues Kitchen, The Regent’s Park, etc.
(Yousaf et al. 2018)
Security needs: security is another basic need of every individual which is focused by the
special interest tourism. Thus, it concentrates on providing safety to all the tourists by
ensuring that restaurants have appropriate menu, each venue has wheelchairs for the
disabled, adequate arrangements of transport and lodging are done, tour guides are present
in every group, etc. to make the tourists feel safe and secure (Sirgy and Uysal, 2016).
Social needs: The special interest tourism emphasis on fulfilling the social needs of an
individual by maintaining friendly relations with the tourists, providing them the warm and
cooperative environment, taking them to adventurous and cultural places, etc. (Yousaf et al.
2018).
Self-esteem and self-actualization needs: The special interest tourism encourages
participation of tourists in outdoor activities, enhance their growth and development by
increasing their progress in terms of education and exploration as Camden Town tour would
take the tourists to Museums in London, ZSL London Zoo, etc. which may motivate them
psychologically and help in fulfilling their cognitive needs (Sirgy and Uysal, 2016).
Thus, the Camden Town Tour of the special interest tourism is effective in attracting the
tourists as it fulfills their needs according to Maslow's hierarchy of tourist theory.
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ORGANIZATIONAL AND SUPPORT LOGISTICS INCLUDED IN MANAGEMENT OF
SPECIAL INTEREST TOURISM
The Camden Town Walking Tour is a full-fledged package of entertainment, knowledge and
exploring new things for the right people at the right time at the right price to provide
maximum satisfaction to the tourists.
Management of the Camden Town tour:
The tour is organized by the tour operators in a systematic way including all the activities
one by one to provide an amazing experience to the tourists (Tourism, 2016). The
organization of Camden Walking Tour can be expressed in the form of an itinerary:
ITINERARY
The tour starts at 9.00 AM from Camden Underground Station followed by breakfast in the
diner till 10.30.
At 10.30, the tourist along with their guides would be taken to explore the great market of
Camden Town till 12.00
Two hours visit the historical Jewish museum to gain knowledge about the background and
history of the Jewish communities.
At 14.00, the tourist would be proceeding to The Spread Eagle, a great traditional pub in
London for having their lunch.
After having their lunch, at 15.30 the tourists will walk towards the London Canal Museum
will gain knowledge about the history of boats, canals, ice-cream and ice trade.
At 17.00, the tourists will gain a good experience at The Regents Park, The London Zoo,
Camden Lock, etc. where they will be provided with refreshments too.
At 19.00, Dinner will be arranged for the tourists at Lockside Camden after which they will
be taken to the Roundhouse for music and entertainment at 21.00 and then they will return
to their hotel.
Tour duration: 12 hours
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Meeting point: Camden Underground Station
Inclusions: tour guide, accommodation, meals, and refreshments as per itinerary.
Exclusive: anything not mentioned in the itinerary, any personal purchases, extra
refreshments.
Tour package: £300/- only per person
Support logistics and pricing of the tour:
The Camden walking tour is supported with proper facilities for the tourists considering
their living arrangements, entertainment, historical visits, art and crafts provided with
wheelchairs for disabled at all the locations to be visited, considering the taste and health of
tourist by providing special menu that takes into account allergies and diet plans, minimizing
the walking distance with the help of guides, etc. to satisfy the desires of the tourists by
providing them with the best possible services (BUCKLEY, 2017).
The Camden Town Tour in the special interest tourism provides qualitative experience to
the tourists in the most cost-effective manner and offers efficient services to all the age
group according to their needs (BUCKLEY, 2017).
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ASSESSMENT
ASSESS HOW TOUR OPERATORS RESOLVE ISSUES AFFECTING SPECIAL INTEREST
TOURISM
The special interest in tourism is applicable for all the interested people despite their age,
culture, background, etc. The special interest tourism focuses on satisfying the needs and
interest of all the tourists but faces few problems at the time of management of the
activities because of the conflicts arising between the tourist due to the differences in their
culture and beliefs, maintain safety measure for all the tourists, minimizing the effect of
tourism on local people, environment and its resources (Budeanu et al. 2016).
The role of tour operators is to manage the activities of the special interest tourism
effectively and efficiently by proper planning, organizing, directing and controlling of the
processes and people at work in order to achieve the objectives of tourism and enhance
growth in business with the help of maximization of tourist satisfaction (Budeanu et al.
2016).
The tour operators of the Camden Town Tour take the following steps in resolving the issues
arising in the special interest tourism.
Resolving conflicts: The conflicts that arise between the tourists due to the difference in
their opinions are managed by the tour operates by providing fair solutions quickly and
maintaining a peaceful environment and friendly relations among the tourists (McNicol and
Rettie, 2018).
Risk management: The risk to the tourists due to accidents, theft, food poisoning, poor
climate, loss of documents, illness, etc. may arise. The aim of the tour operator is to
safeguard the tourists from such risks by taking preventive measures like carrying medical
aid, securing their important documents, ensuring the quality of food, etc. in order to
manage the risk efficiently and satisfy the tourists which leads to increase in reputation of
the travel organization (McNicol and Rettie, 2018).
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Environmental issues: The tour operator needs to be aware of the ecotourism and create
sustainable tourism by informing the tourists to respect the culture and environment of the
Camden and thus, safeguard the wildlife of the Camden Town (McNicol and Rettie, 2018).
Quality assurance: in the Camden Town tour, the activities that are included are focused on
good quality. The tour operators of the Camden town tour ensure that the tourists are
provided with the right quality of products such as food, entertainment, information, etc. so
as to maintain high standards by providing best services and requesting for tourist
feedbacks to adopt changes if needed in order to enhance the highest level of satisfaction of
the tourists and increase the attractiveness of the tour package (Budeanu et al. 2016).
Thus, it can be concluded that the tour operators of the Camden town tour aim at providing
the best services to the customers by resolving the issues that arise in the management of
activities of the organization to achieve efficiency and attractiveness (Budeanu et al. 2016).
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CONCLUSION AND RECOMMENDATION
The report conducted a detailed analysis of the features and benefits of the Camden Town
tour in the special interest tourism comparing it with other walking tours to signify its
effectiveness. The evaluation of motivation factors that helps in attracting the tourists for
going on the tours was also explained with the help of Maslow’s need theory. in the
report, an itinerary is developed describing the places to be visited in the Camden walking
tour along with the inclusions and the exclusions and the pricing of the tour is provided.
The last part of the report determines the issues that are faced by the tour operators and
what steps they take in resolving those issues.
It is recommended that Camden Town Walking Tour must focus on attracting a large
number of tourists through promotions and advertisements online with the help of social
media to make people aware about the specialty of the tour package. The tour operators
must provide the best quality services to the tourists to increase the satisfaction of the
customers as it helps in enhancing the reputation of the organization and increase its
customers through a promotional tool such as publicity and word-of-mouth.
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