Global Commerce and Strategic Challenges: CAMECO Case Study Report

This report provides a comprehensive analysis of CAMECO, a major uranium producer, operating in the global business environment. It begins with an introduction to globalization and its key drivers, including cost, market, environment, and competition. The report then delves into the strategic challenges CAMECO faces, supported by a PESTLE analysis, and examines the impact of digital technology. Further, it explores the influence of globalization on governance, leadership, organizational structure, culture, and functions. The report also discusses ethical and sustainable aspects of globalization, decision-making in a global context, internationalization strategies, and barriers to entry. Finally, the report concludes with suggestions for overcoming identified challenges, offering a well-rounded perspective on CAMECO's global operations and strategies for success.

GLOBAL BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Key factors of cost, market, environment and competition that drive global commerce and
trade........................................................................................................................................3
TASK 2............................................................................................................................................5
P2 Explain complexness of strategic challenges tackle through company while operating into
international surroundings with the help of particular illustrations........................................5
TASK 3............................................................................................................................................8
P3 Globalisation at governance and leadership, structure, culture and functions..................8
P4 Ethical and sustainable globalisation influence on organisational functions..................11
TASK 4..........................................................................................................................................11
P5 Various ways decision making can work effectively in a global context.......................11
P6 Ways to internationalisation and key barriers.................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Global business environment is referred as position in different autonomous state that
includes element exogenic to national surroundings of firm which aid in causing judgement on
ability and assets use. They are classified into internal and external that includes customers,
social, political, legal, cultural, technological. In order to run business in worldwide industry, it is
essential to have decent scheme and directions (Ajami and Goddard, 2014). Strategic direction is
the forces which establish structure for inside obligation between each section and worker
perform on it. The presented assignment is supported on CAMECO that was established in 1988
at South Africa founded by Tim Gitzel and Neil McMillan. It is considered as big producer of
Uranium that consists of 18% of global manufacture. This is chemical substance company which
has expanded business in different countries such as Mozambique, Gabon, Australia and Canada
and. It covers element that cause globalisation and challenges of strategical for operation in
global environment. This report also highlights about global market influences on civilization,
purpose, structure. The conclusion is influenced by globalisation and strategy made for
organisation.
TASK 1
P1 Key factors of cost, market, environment and competition that drive global commerce and
trade
Concept of Globalisation
Globalisation is the process which helps in integrating and fundamental interaction
between various organisations, firms, individuals, companies and governments worldwide. It has
rise due to increase in people need for technology and communication. With rise in global
interactions, it leads to growth in international ideas, trade, culture. This is regarded as
internationalisation for combining and action of ethical and social group aspects. This consists of
products, capital, resources, technology, data and services, technology. As per IMF, it has four
aspects of globalisation such as spreading of knowledge, movement and migration, trade and
transactions, investment and capital movements (Beaumont, Whitaker and PEDERSEN, 2013).
All challenges of environment are linked with globalisation such as cross boundary, water and
air pollution, global warming, over fishing. For expansion of business at world wide, such factors
can impact business and organisation. It is very essential for CAMECO to analyse market and

each and every elements of environment. All business running at firm stage need to study about
internationalisation and their outcome and expand their firm in other countries.
Dynamic element of Economic process
The different driving factors of globalization that are explained here:
Cost- There is very in cost and sourcing efficiency from county to country where global
firms can take benefits of it. Globalisation can provide opportunity to CAMECO for building
global scale economies and high development of products. The other cost related with goods and
service can be reduced through globalisation (Bernhagen, Mitchell and Thissen-Smits, 2013).
Market- The domestic market is saturated due to which opportunities for growth are
limited and in order to overcome such situation global expanding is done. The
internationalisation is grown by CAMECO which provide opportunity to analyse need of
customer, using of global marketing channels and transfer marketing.
Environment- It is changing factors where modification are taking often. It plays an
important role in globalisation as CAMECO has gone through phase of changed issues with
alternation in environment for operating enterprise in marketplace. It is very necessary to
examine environmental factors such as weather, climatic, and others and accordingly make
decision. The commerce and transaction are taking place in surroundings as there is rise in intake
of goods that can effect environment round which leads to tension on environment.
Competition- With rise in economic process, inter firm competition has increased and
forced business to move into worldwide marketplace. Internationalisation assist CAMECO for
expanding firm in other country as there is strong interdependence among countries, two way
trade and FDI. In order to beat competition, there should be good relationship among each other
(Drivers of Globalization: Integration of Theories and Models. 2005).
Important effect of digital technology upon economic process
Digital technology is defined as usage of root in effective way for creating, discovery,
examining, information and communicating in digital matter. This consider usage of software
applications, scheduling and web instrument (Black, Morrison and Gregersen, 2013).
Globalisation has impacted digital technology due to growth, advancement and key driving
forces. The advancement in technology and progress has impact globalisation in both domestic
and international level. The breakthrough of technology compel firm to become global through
increasing market size and economies of scale. Digital technology can help CAMECO for

reducing cost of communication and transportation across states and assist for worldwide point
of inputs and immaterial. There are different type of technology such as digital, communication,
transport, information helps business in globalisation. There is patent technology that
encourages internationalisation towards firm having patent that can effort markets without
competition. Similarly, information technology can help CAMECO for business dealings as it
has reduced barriers of place and time. The seller and buyer can do transactions from any part of
world at any area as well as duration. The respective firm goods are expensive which was
bounded upto wealthy countries only but due to technology it is transferring towards improving
nations too (Impact of Technology on Globalisation, 2019).
TASK 2
P2 Explain complexness of strategic challenges tackle through company while operating into
international surroundings with the help of particular illustrations.
Strategic challenges
Strategic challenges are defined as forces that utilize determinant on future growth of all
company. Challenges are of two types that is internal and external where internal means within
organisation includes raw material scarcity, production procedures failure, unskilled employees.
Likewise, external factors refers as external firm that includes financial risk, technological
changes, product changes, desire as well as requirements of market place and society(Dosi and
Galambos, 2013). There are several strategic challenges tackle through CAMECO while running
business at international level.
Present PESTLE of company
PESTLE analysis is analytical framework utilized for strategic business planning. This
helps in understanding external influences on firm and its activities. It is macro environmental
factors which is out of control and has long term impact. They are divided into six factors which
impact corporation. PESTLE analysis of CAMECO is described below:
Political Factors- It is opportunities and pressures which are brought by political
institutions as well as policies of governance that impact enterprise. It includes trading policies,
trade, tax policy. Such factors has impact respective business as business is performing into
metals as well as minerals within several nations. For expansion of enterprise at international
level, this is significant to examine risk, corruption range so that they can sustain in market

area. There are various aspects that have to analyse before coming into another marketplace
such as intellectual property protection, risk of military invasion, trade regulations and tariff
related to materials.
Economic Factors- It is related with economies structure, policies and economy impact
on organisation and its business. It includes interest, taxation, inflation, trends. For expanding
market in global level by CAMECO, it need to tackle strategic challenges into terms of financial
market-area, exchange rates, standards deficiency and others. Herein, some aspects which need
to be considered by CAMECO before entrance into foreign market which includes exchange
rate, quality of infrastructure and others.
Social Factors- This factors related with attitudes, belief, taste features which effect
requirements of firm' goods and operations. It includes age, gender, health and population
growth. Before entering into global market by CAMECO, t is very necessary to know about
attitudes, culture, demographics elements. If such factors can be understand by organisation, then
it does not have to face issues for expansion (Ghosal, 2015).
Technological Factors- The technological aspects, obstacles, bonus as well as
innovations that impact business. It includes research, innovation, development, information and
communications. As respective firm are planning to run enterprise globally so it need to analyse
technological factors effectively and efficiently. For better understanding of such factors, firm
should know about their competitors methods, technology, product offering.
Environmental Factors- When factors related to environmental and ecological aspects
effect commercial enterprise as well as their practices. As CAMECO is dealing in production of
chemical so it should study about environmental factors for expanding business into worldwide
marketplace. Because of variation within marketplace, values as well as norms are totally
distinguish with one another. The climate, waste management, weather should be considered
before supplying products to customers.
Legal Factors- It refer law, legislation, regulation that impact business operations. It
involves employment legislation, user security, health as well as safety regulations (Hamilton
and Webster, 2018). For entering within global market-area, This is significant for CAMECO to
analyse legal factors for gaining competitory advantage. The chemical goods have to be
manufactured and tagged appropriately. Manufacturing of chemical requires more health safety,
consumer protection, data security.

Internationalisation issues as well as strategic issues of the firm
The increase into globalization, several issues has been tackle through respective firm
which are as follows:
Job Mobility- Due to globalisation, manufacturing jobs has been shifted from highly-
developed to underdeveloped countries. The low skilled employees in highly-developed are
tackling difficult into finding creative work. CAMECO worker are also facing same issues
because of job mobility (Hatani and McGaughey, 2013).
Cultural identity failure- With rise in globalization, international culture has made easy
to access. This effect manner of performing enterprise into different environment of universe for
respective firm because this need to adapt those culture as well as customs to operate its
enterprises.
Western Dominance- In case organisation do not comply western dominance in their
goods or operations than they have to tackle with some issues in context of attaining target.
Partner With Globalization Proficient-It is also challenges that have to tackle by
respective company where knowledgeable employees take benefits from another one as well as
other unskilful and not experient tackle the challenges and difficulties (Globalization Benefits
and Challenges, 2019).
Moreover, respective company tackle strategic issues into their enterprise which need to
be analysed. This challenges may be in term of modification into requirements as well as wants
which enhance risk, technical modification and many more. For avoiding failure, firm should
examine whole aspects to accomplish the targets.
Suggestions on overcoming issues
The suggestions provided to respective firm to cope up with issues are as follows:
 It is recommended to get knowledge about significance of foreign culture as well as
belief. For operating commercial enterprise into international market-area, administration
should understand the requirements of the clients and than it should produce for surviving
in market.
 Second recommendation is to give jobs to proficient, knowledge as well as experience so
that it can not able to go from developing to developed nation. It aid in enhancing
economic growth of commercial enterprise as well as nation.

TASK 3
P3 Globalisation at governance and leadership, structure, culture and functions
With change in dynamic environment, it has impacted globalisation on different aspects
such as governance and leadership, structure, culture and functions which are discussed below:
Globalisation at governance
Governance is defined as practices, method, procedure and rules that provide guidance to
company to controlled and directed. It aid in equalization of power of stakeholders of
corporation such as worker, customer, suppliers, management. The rise in economic process has
impacted many enterprise on basis of rules, method and structure (Kaynak and Lee, 2018).
CAMECO business has been influence by corporate governance in economic process as it assist
in promoting effective usage of root in administration and economic system. This leads
CAMECO to move with all regulations, laws, belief of social group to meet their requirement
and need. The globalisation changes allow to use corporate assets effectively.
Globalisation at Leadership
Globalisation at leadership aid in determining leadership style of CAMECO that is
described with help of situational theory. There are many conditions which rise in system and
leaders should select alternatives out of many on basis of situational variables. With rise in
globalisation, dynamic changes took place frequently. According to respective model, leadership
styles are altered as per condition and decision are made accordingly. For instance, leader who is
knowledgeable and enlightened, then autocratic form is appropriate and when group associate
are proficient then democratic way is satisfactory. With alteration in position, it is very essential
for CAMECO to follow manner and carry through work that is influenced by economic process
(Kotler and Armstrong, 2015).
Globalisation at Structure
Globalisation at structure is known as group that draw different human activity which are
oriented for achieving end and objectives of firm. This consists of all duty, roles and regulation
of organisation. Structure has been influenced by economic process that are described through
McKinsey's 7S model.
McKinsey's 7S Model- This is the tool that analyses design of firm with use of 7
elements for achieving and identifying goal and end. This concept was developed in 1980 by
McKinsey consultant where elements are divided into hard and soft.

Strategy- It is the idea that is formed by firm for attaining success and competitive
advantage in market. This is clearly defined goals, long term goals which is reinforced by strong
values, mission and vision. For operating business in worldwide marketplace, it is essential for
CAMECO to make proper strategy for achieving their ultimate goal and objectives (Minus,
2013).
Structure- This represent way where split and units of business are organised and
consists of message regarding who is responsible to whom. It is chart or hierarchy of firm which
can be change easily. CAMECO need to change their structure if it want to expand business in
global market.
System- It is process and activity of company that represent daily human action and
decision made in organisation. CAMECO need to follow decent group so that work can be done
as per economic process.
Skills- It is defined as ability of firm where employees of firm works. It include
competence and capabilities of individual and organisation. CAMECO need to hire and recruit
all skilled, capable and experienced employees for globalisation so that they can easily adopt
changes required in firm. They focus on achieving objectives of business.
Staff- This element concerned on type and number of employees required for
organisation and ways through which they are selected for recruitment, motivation and reward.
CAMECO need to have efficient and skilled staff for performing various task during
globalisation.
Style- It represent managing style of establishment by upper level management. The
manager of CAMECO has various styles for succeed company and people in structure. Such can
determine globalisation as each and every people has different style for solving issues and
problems.
Shared Value- It is called standard, values and norms which lead institution behaviour
and action of worker. In order to follow shared value in organisation, CAMECO should possess
such element in business (McKinsey 7s Model, 2018).
Globalisation at Culture
Globalisation at Culture is the defined as features and knowledge of particular grouping
of people in terms of communication, cuisine, spiritual, sound, social group habits. It determine
power on CAMECO that is described with help of Hofstede's dimensions.

Hofstede's Cultural dimensions- This model has been described by Geert Hofstede
which has pictured six cultural dimensions. It is instrument used for cross cultural connection
that defines result of civilization on social group. It attributes are explained:
Power Distance Index- It symbolize measurement of inequality that is exist and
accepted by individualist having power and without power. The manager working in CAMECO
should perform activity as per their allotted power as per given job role (Popescu, 2013).
Individualism Vs. Collectivism- It means work should be performed together by every
associate so that goals and objectives can be gained. Therefore, if performed by individualistic
then problems may rise and cannot achieve goal and objectives in stipulated time period.
Uncertainty Avoidance- It is the situation when means members of unit feel mental state
for unknown and uncertain situations grow in structure. The globalisation influence CAMECO
and decision making capacity of manager. There are many uncertainty arise in firm which need
to be handled by manager effectively.
Masculinity Vs. Femininity- This element defined that there should not be variation
among men and women employees working in administration and both should be perform task
collectively. If both are work collectively then goal can be achieved in CAMECO.
Long Term Vs, Short Term Orientations- This is defined as subordinate connection
with actual and future actions and demand. It is very essential for CAMECO employee to
perform activity effectively in order to reach long term end of concern.
Indulgence Vs. Restraint- It is defined as level of exemption that is provided to single in
order to complete requirements. It is very important for CAMECO manager to perform activity
according to their comfort level in business.
Globalisation at Functions
Globalisation at functions provide both optimistic and pessimistic impact to business. The
positive aspect of economic process helps in rising rivalry because of abroad finance. As there is
regular alteration in taste and preference of consumers and prefer high quality goods and services
(Rennie-Short, 2013). CAMECO can achieve economies of scale through maximum
manufacturing as product is marketing in numerous territorial division. The globalisation leads
to accrued in amalgamation and undertaking for ample marketplace and provide equal to benefit
of value. Similarly, there are few of counter impact which give to CAMECO as change in cost

rise in enterprise because of player. With increase in globalisation, occupation anxiety in concern
happen as organisation source business to underdeveloped nation (Weaver and Duval, 2014).
P4 Ethical and sustainable globalisation influence on organisational functions
In order to run business in competitive and challenging world, it is very important for
business to run various function. Different business functions should be handled by CAMECO
for achievement of objectives and goals in proper manner. There are various cause of moral
economic process on structure which are explained here. Ethics means ethical standards, mental
state values and rule needed before incorporating enterprise. When business is operating at
international stage, action among different culture arises in both parent and subsidiary state.
According to moral globalisation, all working staff in organisation should be provided with fair
and equal freedom and treatment by manager of CAMECO. The personnel should be provided
with promotion, bonus, rewards and others. All running partners in CAMECO should act among
one another in moral and ethical way so that issues does not arises. (What Are the Functions of
Ethics in Business, 2019).
Sustainable development are the improvement of administration which supply extended
period of time support and welfare. This can provide help to organisation in management of
global economy, making best and wider usage of resources and market, use of latest technology
and strengthening decision making. It helps in influencing complete enterprise role of CAMECO
in effective and efficient manner. For growing sustainability of organisation, different
components should be viewed like betterment in attribute of work and human relationship among
provider. The second components helps in improvement of manpower for structure alteration. As
the sustainability of economic process is not same for all directions and nations. Here, One can
feel better surrounding whereas opposite faces problems or harm. Thus, there is advanced
causing of sustainable economic process in CAMECO as different alteration took place in
organisation in order to enhance and achieve goals and objective.
TASK 4
P5 Various ways decision making can work effectively in a global context
There are many modification that took on the point into company because of which
judgemental get influenced. Decisions are to be taken as per changing global. So, it is essential to
manage direct relations with decision-making of business (Rugman and Verbeke, 2017). First

one, to evaluate changes which is predictable whether into domestic and global marketplace
through the practitioners of business. Presently, decision should be made based on recent method
that are crucial for firm. Earliest, inner element helps in showing presentation of organization as
well as outside situations as invariant. It is crucial for firm to have knowledge about the external
changes in context of national, international economic trends. So, for making decisions at
international level whole factors in company are to be acknowledge by leaders as well as
manager and perform accordingly. Variable can be both countable and uncountable that effects
the business execution so that they can evaluate the decision-making (Decision-Making in a
Global Environment, 2019). There are relation between key variable of firm and macro
economic for taking effectual decisions. Thus, for improving the decision making within
CAMECO some of the steps are to be followed that are mentioned below:
 First step is to improve settings it means that group meeting are to done for economic
process in context of focused idea, elaborated and recent message and many more. These
provide information should be transparent by the decision maker of CAMECO in order to
accomplish their business objectives and goals.
 Second one is usage of formal method here approaching should be in analytical and
meaningful ways. Whole issues, problems and information are to be collected so that an
effective decisions can be made for future perspective.
 Third, to evaluate both decisions and its pattern here evaluation can be performed
according to attentions and forming the teams as well as people effectual for decision-
making. In globalisation, pattern of making decision may be different from one another
because this depends on framework and size of the CAMECO company.
 Fourth step, to determine the proper decision-making levels where CAMECO required to
be assure that decisions are made at effective level. So, to make decisions at international
stage, it is essential to performed conclusion at appropriate stage that is made aside
expertise and manager.
It can be said that apart from presented, there are many components of judgemental
within firm at international stage. This involves the strategy setting, issues identifying and
circumstances of problems. So, for making any kinds of decisions in CAMECO, it is crucial to
make strategies in order to accomplished the objectives of the firm. In case any situation develop

in company then it is necessary to make effectual decisions so that task can be performed
successfully (Salvatore, 2015).
There are many manners by which CAMECO can enter into globalisation that are
mentioned below:
Licensing
It is defined where CAMECO has to pay for usage of technology or brand. There are dual
people licensee and licensor both are included in this entry (Shenkar, Luo and Chi, 2014). For
CAMECO it can be advantage and disadvantage.
 Advantage- It is developing opportunities for passive income, new enterprise,
minimising risk for both parties as well as simple mode to enter into international
activity. Also, this launching make individual job chance for people and facilitates
exemption for creating innovative selling formulation.
 Disadvantage- It is chances for intellectual properties threats. The license user have
dependency on licensor which includes competition into market. User have to fund large
sum that is legal for specified period later on renewable can be performed. Here, no
assurance income as well as harm the parties reputation utilising such license.
Exporting
This is the methods of selling good and work from same state to other (van den Heuvel,
Soeters and Gössling, 2014). CAMECO an easily adapt exporting entry for its enterprise in order
to provide their products to another countries.
 Advantages- It helps to enhance competitiveness that allows to obtain ideas, practices
and techniques of management and many more. CAMECO can maximise their sales by
exporting products and services to another countries. Also, the profitability is high in
comparison to others with the happening of devalued price.
 Challenges- Different challenges that are related with exportation in context of rivalry,
risk, cost, product change and so on. Therefore, for exporting products and services level
of competition is high into market. Tax imposed vary from country to country which
leads to maximising cost. Also, there are many risk that can be faced by firm while
adapting the entry mode of exports like transportation, commitment, cultural difference
and financial. All these modes can be applied by CAMECO so that they can attain
effective results.

P6 Ways to internationalisation and key barriers
Globalisation or international entry mode is refers as a procedure where company deploys
to fresh marketplace. In this situation, there can be some barriers that restrict administration to
function effectively in worldwide industry. The international barriers which are faced by
CAMECO are described below:
Balance of Payments- Sometime CAMECO is facing problem of balance of payment
where flow of money is more than receiving which is barrier for business to grow and sustain
business. On the basis of analysis it has been analysed that price based measure have the least
impact on the trade that include import surcharges, price of import goods and so on. Therefore it
is required for CAMECO to confirms the understanding of the balance of payment activities. In
this situation, committee on balance of payment needs to consult with the member who maintain
the restriction in order to develop a successful global trade practices.
Economic Development- The countries which is less developed faces barriers to
economic development. While business is running in least developed countries then CAMECO
can faces issues of low per capita income, less advancement and others. In less developing
counties trade is unequal and poor that has a direct impact on unemployment, income inequality
and poverty. Thus, for CAMECO it is required to create an impactful strategy that helps them in
managing thir business operations in less developing economies.
Technological Barriers- Due to advancement in technology, it is creating marketing
opportunities. If CAMECO does not follow new and updated technology then it can not survive
in competitive market. This leads increase in cost for adoption of new technology which is
barrier for organisation. Therefore it is required froth firm to identify most appropriate strategic
plan that help them in managing situation related to technological advancement with its proper
adoption at workplace.
Cultural Barriers- Each and every country has their own culture and tradition. For
example, if CAMECO want to establish their new business in another place then it has to analyse
culture of that place. Thus, if it does not follow then it cannot survive and sustain firm in those
countries. Therefore, it create barrier for organisation to get success and growth.
CONCLUSION
From the mentioned assignment it can been ended that Strategic decisions are essential
for organization in order to run their business smoothly into the competitive market. As

Economic process is the procedure of integrating and fundamental interaction among
establishment, group and governments worldwide. There are various important section for
raising the global commerce and trade through competition, market, cost and so on for
accomplishing goals effectively. Ahead operating concern at international stage, PESTLE assists
to form effectual conclusion for company. Economic process also influence the cost, governance,
framework as per this factor s decision are to be made within organisation. There are common
changes in organisation that required to be accepted by whole employees and consequently
decisions are to be made. Various entry mode at global level assists in accomplishing business
objectives. To make effectual decisions in firm all cause should be followed so that task can be
performed successfully.

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