Cameco's Strategic Direction: Globalisation and Challenges Report

This report examines the impact of globalisation on Cameco, a leading uranium company, focusing on its strategic direction. It begins by defining globalisation and outlining its driving factors, such as cost, market, and competition. The report then explores how digitalization affects globalisation, including improved communication and the importance of securing sensitive information. A PEST analysis is conducted to evaluate political, economic, technological, and social factors influencing Cameco. The report identifies strategic challenges, such as investments in the value chain, and provides recommendations like adopting modern technology. The conclusion highlights the importance of adaptability and flexibility in navigating global challenges. References to academic sources support the analysis.

Impact and
Strategic
Direction
(TASK 1 & 2)

Content Table
 Introduction
 Concept of globalisation
 Driving Factors of Globalisation
 Impact of digitalisation on globalisation
 Pest analysis
 Complexity of strategic challenges
 Recommendation
 References

Introduction
The term Strategic Direction can be termed as a course of
action or plan that creates a path to fulfil the set goals of
an organization's strategy. Firm Cameco is the world's
largest publicly traded uranium organization, located in
Canada, Saskatoon.

Concept Of Globalisation
Globalization is the extended information, technology,
products, and jobs across boundaries and cultures. It is the
process of integration among people, government and
companies across the globe. It has expanded due to rapid
growth in communication and transportation technology.

The driving factors of globalisation
 Cost
 Market
 Competition
 Environment

Impact of digitalization on globalization:Impact of digitalization on globalization:
Improved communication process: Here Cameco can
enhance communication strategies with the help of 128 bit
encryption technology.
Securing sensitive information: Company is dealing in
Uranium which is nuclear material so, their formation
should be kept confidential from the public.

PEST
 Political factor
 Economical factor
 Technological factor
 Social factor

Complexity Of Strategic Challenges
It can be seen that Cameco firm is always trying to invest
finance in structure and value chain which requires huge
investments and time as well. This directly creates
obstacles for the organization in adding more areas to
their value chain.

Recommendations
Company cameco need to use the upgraded modern
technology in their business operations to uplift the
quality and mass production capacity. By this step firm
can overcome the technological barriers.

Conclusion
From the above mentioned report it has been concluded
that globalisation plays a vital role in the growth of
company as it consider whole world as a one family. In
order to attain effectiveness company should always be
predictable and flexible in nature in order to face the
challenges or hurdles in an effective way.

References
Bititci, U., Cocca, P. and Ates, A., 2016. Impact of visual
performance management systems on the performance
management practices of organisations. International
Journal of Production Research. 54(6). pp.1571-1593.
Grant, R. M., 2016. Contemporary strategy analysis: Text
and cases edition. John Wiley & Sons.
Slack, N. and Brandon-Jones, A., 2018. Operations and
process management: principles and practice for
strategic impact. Pearson UK.

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